Business Details
16 Years
experience
Trusted Brand Strategy & Design Agency in San Diego
We are a strategic branding agency dedicated to solving complex brand challenges through innovative and meaningful design solutions. Our approach combines comprehensive research, brand audits, and consumer journey analysis to create tailored strategies that align with our clients' unique goals. With a focus on brand architecture, visual identity development, and multi-channel execution, we help businesses establish strong market presence through cohesive collateral, web design, and experiential marketing.Our DRIVE methodology ensures consistent delivery of results through Define, Research, Ideate, Validate, and Execute phases. We differentiate ourselves through collaborative partnerships built on trust, where we act as an extension of our clients' teams while maintaining our commitment to excellence. Our team of creative professionals brings decades of combined experience in brand strategy, graphic design, and marketing communications to every project.
Services
Brand Strategy
Logo Development
Web Design
Marketing Collateral
Experiential Branding
Brand Audits
Visual Identity
Digital Media
Event Branding
Retail Packaging
Details
- Year established: 2010
Highlights and features
- We implement a proprietary DRIVE methodology for consistent brand strategy execution
- Our team combines decades of experience in brand development and creative design
- We offer both in-house creative partnership and project-specific design solutions
- Our process ensures measurable results through defined brand metrics and validation
- We maintain long-term client relationships built on trust and collaborative success
Services
Brand Strategy
We create comprehensive brand strategies through research-driven approaches including brand audits, consumer journey mapping, and competitive analysis. Our methodology identifies core brand attributes and develops positioning strategies that align with business objectives. Services include mission/vision development, brand architecture, and strategic roadmap creation for consistent brand implementation across all touchpoints.
Visual Identity
Our visual identity services encompass logo development, color system creation, and typography selection that reflect brand personality. We establish complete brand standards guidelines covering visual elements, messaging frameworks, and application across marketing materials. This includes stationery systems, presentation templates, and digital asset specifications for consistent brand representation.
Web Design
We develop strategic web solutions combining user experience design with brand messaging. Our services include website architecture planning, responsive design implementation, and content management system integration. We create digital experiences that align with brand identity while optimizing for engagement and conversion through strategic information architecture and visual storytelling.
Marketing Collateral
Our collateral development spans brochures, product catalogs, annual reports, and promotional materials that maintain brand consistency. We design both print and digital formats including sales sheets, rack cards, and presentation folders that effectively communicate brand messaging while meeting specific marketing objectives and audience needs.
Event Branding
We create immersive brand experiences through tradeshow displays, event environments, and environmental graphics. Services include exhibit design, branded space development, and promotional item creation that extend brand identity into physical spaces. Our approach ensures consistent messaging across all touchpoints from signage to interactive elements.
People
Bobby Buchanan Design
Creative Director / Brand Strategy
With over 20 years in brand development, Bobby leads strategic direction while maintaining hands-on creative involvement. He specializes in transforming business objectives into compelling brand narratives through research-driven strategies and innovative design solutions that deliver measurable results.
Cassidy Torgler
Designer
As a multidisciplinary designer, Cassidy brings brand concepts to life across multiple platforms. She specializes in visual identity systems, print collateral, and digital media creation while ensuring technical precision and creative excellence in every project she develops.
Ryan Skinner
Photographer / Designer
Ryan combines visual storytelling with design expertise to create compelling brand imagery. His work spans product photography, environmental shoots, and integrated design solutions that enhance brand communication through powerful visual content across multiple media formats.
Questions
What industries do you work with?
We serve diverse sectors including technology, healthcare, nonprofit, education, and consumer products, adapting our approach to each industry's unique requirements while maintaining brand consistency.
How long does a typical branding project take?
Project timelines vary by scope but typically range from 8-12 weeks for comprehensive brand development, with options for accelerated timelines on specific deliverables.
Do you work with remote clients?
Yes, we collaborate with clients nationwide using secure digital tools for seamless communication and project management regardless of location.
What's included in your brand audit?
Our audit evaluates current brand assets, market position, competitor landscape, and audience perceptions to identify opportunities for strategic brand development and improvement.
Can you help with both new brands and rebranding?
We specialize in both launching new brands from concept through execution and revitalizing existing brands through comprehensive rebranding strategies that maintain core brand equity.
What's your approach to nonprofit branding?
We offer specialized design grants and tailored solutions for nonprofits, combining our standard strategic approach with budget-conscious options to maximize impact for organizations with limited resources.
Reviews (4)
Karen Joy
Dec 15, 2017
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Extraordinary! They are expert listeners who translate your ideas into brilliant visuals and beautiful creative. They also get that results are why we're all in business, and are acutely aware of function as well as compelling, eye-catching form. You'll be happy you chose them.
Simona Valanciute
Nov 23, 2017
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San Diego Oasis, an award winning nonprofit, has been working with Bobby Buchannan and Charles Van Vechten at Buchannan Brand + Design. Quality work! From concept to completion, the Buchannan team helped with development and execution of billboards, transit shelters, window wraps, brochures, catalogs, etc. Quality and thoughtfulness for sure, every step of the way.
Kate Wheeler
Nov 02, 2017
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The team at Buchanan is amazing! They did an entire brand discovery process with our organization as well as a website redesign and a redesign on all of our print collaterals. Their creativity, commitment and innovative approach came through in everything they did for us.
Landon'S. General Manager
Sep 11, 2017
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Buchanan Design was amazing to work with. Bobby and his talented team knew exactly how to create a brand strategy that will help us be successful and stand out from our competitors. They listened and took the time necessary to fully understand our concept before transforming our vision into reality. We love our identity! It is fun, clever and fits our company perfectly!
