Business Details
17 Years
experience
Premium Food & Beverage Branding Solutions
Elbongurk Design has been transforming food and beverage brands through strategic packaging and branding solutions since 2009. With over 15 years of design expertise and exclusive focus on the food and beverage industry since 2018, we specialize in creating market-ready brands that stand out on shelves and connect with consumers. Our founder, Jillian, brings a unique combination of academic credentials and real-world experience, having served as a tenured professor teaching brand design at a NASAD-accredited university while working with major retail brands like Target and West Elm. We understand the complex regulatory landscape of food and beverage packaging, including FDA and TTB compliance, and maintain strong relationships with top industry suppliers like Belmark and CanSource. Our process begins with a strategic Brand Plan that ensures every design decision aligns with business goals, followed by execution packages tailored to brands at different growth stages.We've helped over 50 clients achieve success, including notable projects for Jack Pine Brewery and Living Smart Granola. Our flat-rate pricing model provides transparency with defined deliverables and timelines. Having worked with both startups testing markets and established brands needing full ecosystem branding, we offer three distinct service tiers ranging from $10,000 to $50,000+ based on project complexity. Our approach combines academic rigor with industry insights gained from speaking engagements at the Craft Brewers Association conference and design leadership positions in retail sectors.
Services
Branding
Packaging Design
Rebranding
Brand Extensions
Compliance Consulting
Market Strategy
Label Design
Brand Positioning
Retail Packaging
Brand Architecture
Details
- Year established: 2009
Highlights and features
- 15+ years of exclusive food & beverage design expertise
- Proven success with 50+ happy clients and 184 can designs
- Deep understanding of FDA and TTB compliance requirements
- Established relationships with top industry suppliers and printers
- Transparent flat-rate pricing with defined deliverables
Associations and certifications
- NASAD-accredited
What people say
Massive amounts of positive reactions
Sales have been flying
Sold out two times faster
Such a pleasure working with
Will use them for future projects
Services
Branding
We develop comprehensive brand strategies that create lasting market impact. Our approach combines academic rigor with industry experience to craft identities that resonate with target audiences. Services include brand positioning, messaging development, and competitive analysis tailored to food and beverage markets.
Packaging Design
Our packaging solutions ensure regulatory compliance while maximizing shelf appeal. We handle FDA and TTB requirements, material selection, and printer specifications. The designs balance creativity with practical considerations for retail success in competitive markets.
Rebranding
We help established brands modernize their image while maintaining market recognition. Our process preserves brand equity while updating visual elements to better connect with contemporary consumers and market trends.
Brand Extensions
We develop cohesive brand systems for product line expansions. Services include architecture planning, packaging consistency across SKUs, and strategic positioning to maintain brand integrity while entering new market segments.
Compliance Consulting
Our expertise covers FDA, TTB, and other regulatory requirements for food and beverage packaging. We ensure all designs meet legal standards while maintaining visual appeal and brand consistency across different product categories.
People
Jillian
Founder
Founder with 15+ years design experience, previously tenured professor teaching brand design at NASAD-accredited university. Industry expert with experience at Craft Brewers Association conferences and retail brands like Target.
Questions
What food and beverage brands do you specialize in?
We work with craft food and beverage brands across categories including beer, wine, gluten-free products, and specialty beverages. Our expertise spans startups and established brands needing rebranding or market expansion.
What's your design process timeline?
Projects typically take 8-12 weeks, starting with a free fit call followed by strategic planning and design execution. Timeline varies based on package scope from our three service tiers.
How do you ensure packaging compliance?
Our team handles FDA, TTB, and other regulatory requirements. We verify all designs meet legal standards while maintaining brand integrity and retail appeal through our industry expertise.
What's included in your branding packages?
All packages include strategic planning, brand positioning, and execution. Tiered options range from $10K for concept development to $50K+ for full ecosystem branding with multiple SKUs and extensions.
Do you work with national retailers?
Yes, our experience includes major retail brands like Target and West Elm. We understand the demands of retail environments and create packaging that stands out while meeting retailer requirements.
How do you measure branding success?
We track success through client metrics like sales growth, market penetration, and shelf impact. Multiple clients report sold-out product runs and increased brand recognition after our redesigns.
Reviews (4)
Steven Kreul
Sep 23, 2020
Report
Positive:Professionalism,Quality,Responsiveness
Jillian did a fantastic job with creating our branding material. She was prompt and always listened to our input. We are so happy with the end result.
Jillian did a fantastic job with creating our branding material. She was prompt and always listened to our input. We are so happy with the end result.
David Shorr
Jun 05, 2020
Report
Elbongurk was a huge help with my city council campaign this spring. From brand identity to campaign literature to get-out-the-vote door hangers, Jillian provided us with great-looking designs that really helped get my messages across.
Signe Jorgenson
Oct 17, 2019
Report
When I started my editing business 4 years ago, Jillian designed the website. She turned my vision into something tangible and user-friendly by taking my input seriously and offering her own ideas to build on mine. The process was quick and collaborative, and I am thrilled with the final results. I now have a website that is both professional and functional, and I am able to maintain it with little outside help even though I'm not very tech-savvy.
Amy Fairchild
Jul 03, 2019
Report
Elbongurk went above and beyond our expectations. The combined expertise that Jillian and Ryan brought to Waypoint Spine, from branding and marketing to website creation, was consistently impressive. They quickly gained our trust with their professional approach and demonstrated excellence.
Jillians presentation of her designs for a logo was quite memorable because it was clear that each design option was created with thoughtful consideration of the particular spine surgery practice. We appreciated Jillian teaching us the importance of brand recognition and helping us understand the rationale
Jillians presentation of her designs for a logo was quite memorable because it was clear that each design option was created with thoughtful consideration of the particular spine surgery practice. We appreciated Jillian teaching us the importance of brand recognition and helping us understand the rationale