Business Details
50+ Years
experience
Your Trusted Boat Dealership & Marine Service Provider
Since 1960, American Marine has been a family-owned and operated business dedicated to meeting the boating needs of customers across the tri-state area. With six strategically located dealerships, we offer the largest inventory of new and pre-owned boats, ensuring clients find vessels that align with their budget and lifestyle. Our commitment to small-town values remains steadfast despite our growth, reflected in our personalized approach to customer service. Our Ships Stores provide a comprehensive selection of parts and accessories, while our factory-trained technicians ensure top-tier maintenance and repair services. We prioritize keeping boaters on the water through reliable service, including engine winterization, fiberglass repairs, and seasonal storage solutions.Our partnerships with leading brands like FLOE enhance our offerings of docks, lifts, and storage systems. By maintaining rigorous quality standards and leveraging decades of expertise, we ensure every client receives tailored solutions backed by industry-leading warranties. Our comprehensive servicesfrom 20-hour motor checks to insurance claim assistanceposition us as a one-stop shop for boating enthusiasts. Through consistent innovation and a focus on community, we continue to build trust with generations of customers. Our mission remains to deliver exceptional value while upholding the integrity that has defined our reputation for over six decades.
Services
Boat Sales
Pre-Owned Boats
Marine Service
Winter Storage
Boat Rentals
Slip Rentals
Parts Department
Insurance & Warranty Repair
Boat Detailing
Fiberglass Repair
Details
- Year established: 1960
Highlights and features
- We have over 60 years of family-owned experience in the boating industry.
- Our inventory includes the largest selection of new and pre-owned boats in the tri-state area.
- Factory-trained technicians provide certified service for all major boat brands.
- We offer comprehensive year-round services, including winterization, detailing, and fiberglass repairs.
- Our partnerships with FLOE ensure access to premium docks, lifts, and storage systems.
Services
Boat Sales
American Marine offers an extensive selection of new and pre-owned boats tailored to diverse boating needs. Our inventory includes top brands like NauticStar, Lund, and Bayliner, ensuring options for fishing, cruising, and recreational use. With expert guidance from our sales team, customers find vessels that match their budget and lifestyle while benefiting from competitive financing options and trade-in opportunities.
Marine Service
Our factory-trained technicians provide comprehensive repair and maintenance services for all boat types. From 20-hour motor checks to propeller repairs, we use OEM parts and advanced diagnostics to ensure optimal performance. Seasonal services like winterization and spring recommissioning help extend vessel longevity, while insurance and warranty claim assistance streamline the repair process for added convenience.
Winter Storage
Protect your boat with secure outdoor, cold, or heated storage options at multiple locations. Services include engine winterization, shrink wrapping, and pressure washing to safeguard against winter damage. Indoor heated storage in La Crosse ensures year-round protection, while flexible pricing tiers accommodate boats up to 27 feet, with custom quotes available for larger vessels.
Fiberglass Repair
Restore your boat's appearance with professional fiberglass and gel coat repairs. Our in-house team addresses gashes, dock rash, and structural damage using durable materials and precision techniques. By matching original finishes and reinforcing compromised areas, we maintain aesthetic appeal and structural integrity, ensuring your vessel remains in peak condition for resale or continued use.
Boat Detailing
Enhance your boat's longevity and appearance with comprehensive interior and exterior detailing. Services include pressure washing, buffing, waxing, and interior deep cleaning to remove salt buildup and UV damage. Our attention to detail ensures a showroom-ready finish while protecting surfaces from environmental wear, preserving your investment for future seasons.
Questions
What types of boats does American Marine sell?
We offer new and pre-owned tow boats, fishing boats, houseboats, and yachts from top brands like NauticStar, Lund, and Bayliner.
Do you provide boat maintenance and repair services?
Yes, our factory-trained technicians handle all maintenance, including engine checks, prop repairs, and winterization, using OEM parts for quality assurance.
What storage options are available for seasonal boat storage?
We offer outdoor, cold, and heated indoor storage with winterization, shrink wrapping, and pressure washing services to protect your vessel year-round.
Can I finance a boat purchase through American Marine?
Yes, we provide financing options to help customers secure their ideal boat with competitive rates and flexible terms.
Do you accept trade-ins for new or used boats?
Yes, we offer trade-in and brokerage services for new and pre-owned boats, simplifying the process of upgrading your current vessel.
What locations does American Marine serve?
We have six locations across Wisconsin and Iowa, including La Crosse, Dubuque, Chippewa Falls, and Hayward, offering convenient access to our services.
