Business Details
6 Years
experience
Your Trusted Web Design & Photography Partner
Founded in 2020, Smart Alice combines technical expertise with artistic vision to create professional websites and photography solutions for professionals and small businesses. With over two decades of experience in technical writing, project management, and user interface design at companies like Digital Equipment Corporation, HP, and American Express, I transitioned my career to focus on web design and photography. My work has earned recognition from clients such as Jeff McCord of McCord & Associates, who praised my ability to meet deadlines, deliver editorial excellence, and integrate creative assets effectively.I specialize in building visually engaging websites that balance functionality with aesthetics, supported by research-driven photography that enhances user engagement. My approach eliminates unnecessary costs through quarter-hour billing for updates and prioritizes personalized collaboration to reflect each client's unique identity. Clients consistently highlight the striking visual impact of my work, with one noting their website receives constant compliments and even earned recognition from their publisher's social media platform.
Services
Web Design
Photography
Website Maintenance
User Interface Design
Content Development
Details
- Year established: 2020
Highlights and features
- We offer 20+ years of technical and creative experience from Fortune 500 collaborations
- Our websites combine Nielsen/Norman Group research with artistic photography principles
- Quarter-hour billing ensures cost-effective website maintenance without retainer fees
- Clients praise our ability to translate professional identities into compelling visuals
- We integrate editorial expertise with technical implementation for cohesive results
What people say
Stunning website
Masterful expertise
Compliments constantly
Meets deadlines
Superb copy editor
Services
Web Design
We design professional websites that combine technical functionality with artistic expression. Our process begins with audience analysis and content strategy, followed by creating visually engaging layouts that reflect your professional identity. Clients receive custom designs that balance usability with striking visual elements, ensuring their website captures attention within the critical first minute of visitor engagement.
Photography
Professional photography services capture your business identity through portraits, product images, and location photography. We create research-backed visual content that increases visitor engagement by applying findings from the Nielsen/Norman Group about portrait effectiveness. Our images help establish approachability and professionalism while maintaining copyright protection for all delivered assets.
Website Maintenance
We provide cost-effective website maintenance through quarter-hour billing increments. This approach allows precise pricing for specific updates like text revisions or image changes without requiring hourly minimums. Our maintenance services ensure websites remain current and functional while maintaining cost transparency for clients requiring periodic adjustments.
People
Alice Gebura
Founder & Lead Designer
Former technical writer and project manager with 20+ years at Fortune 500 companies, specializing in transforming complex technical concepts into user-friendly web solutions through a unique blend of artistic vision and technical expertise.
Questions
What web design services do you offer?
We create custom websites combining technical functionality with artistic design, focusing on audience analysis, content strategy, and visually engaging layouts that reflect your professional identity.
How does your photography enhance websites?
Our research-backed photography applies Nielsen/Norman Group findings about portrait effectiveness, using professional images that establish approachability and increase visitor engagement time.
What maintenance pricing options exist?
We use quarter-hour billing increments for precise pricing on specific updates, eliminating monthly retainers while maintaining cost transparency for text revisions or image changes.
What industries do you serve?
We specialize in serving professionals and small businesses requiring visually compelling online presences, with past clients including authors, screenwriters, and public relations professionals.
How long does a project take?
Timelines vary by project scope but typically range from 4-6 weeks for complete website design, with photography sessions scheduled based on client availability and project requirements.
Can I request revisions?
Yes, we include iterative revisions in our design process to ensure the final product meets your expectations while maintaining technical and aesthetic standards.
