Business Details
37 Years
experience
Custom Screen Printing & Embroidery Services in Laconia, NH
At Body Covers, we have dedicated ourselves to perfecting the art of custom apparel since 1989. Founded in Manchester, New Hampshire, by Peter Coldwell and Betsy Spencer, our journey began in a basement where hand-painted designs laid the foundation for what would become a trusted name in screen printing and embroidery. In 2003, Aaron Gray and Sarah Matson-Jones, both graduates of NHCTC, took ownership of the business, bringing with them a combined expertise that has driven our growth and innovation. Our acquisition of Embroidery Plus in 2008 expanded our capabilities, allowing us to offer comprehensive decoration services for all types of apparel. With over three decades of experience, we pride ourselves on delivering personalized service, leveraging our deep industry knowledge to create high-quality, custom-designed garments that meet our clients' unique needs.Our commitment to excellence is reflected in our recognition as a Best of the Lakes Region winner for multiple years, a testament to our dedication to quality and customer satisfaction. We operate from a single facility in Laconia, New Hampshire, where our team works collaboratively to ensure every project receives meticulous attention to detail. Our approach combines technical expertise with creative design, enabling us to transform simple concepts into finished products that exceed expectations. As a family-owned business, we maintain a strong focus on community involvement, supporting local initiatives such as the Children's Auction. Our longevity in the industry speaks to our ability to adapt while maintaining the core values of craftsmanship, integrity, and customer-centric service that have defined us since our inception.
Services
Screen Printing
Embroidery
Apparel Design
Custom T-shirts
Polos
Long Sleeved Tees
Baseball Hats
Hooded Sweatshirts
Jackets
Personalization Services
Details
- Year established: 1989
Highlights and features
- We have over 35 years of experience in custom apparel design and decoration.
- Family-owned business with continuous operation since 1989.
- Offer both screen printing and embroidery services under one roof.
- Recognized as Best of the Lakes Region winner for multiple years.
- Dedicated team provides personalized service for every project.
What people say
Excited and enthusiastic
Best experience possible
Love them
Best of the Lakes Region
Humbled by your decision
Services
Screen Printing
Screen printing remains our most popular customization method, allowing for vibrant designs on various apparel types. Our expertise ensures precise ink application and color matching for professional results. This technique works exceptionally well for large quantity orders with consistent design elements across garments.
Embroidery
Our embroidery service offers up to 15 thread colors for creating detailed, professional designs on dressier apparel. This durable decoration method adds a sophisticated touch to uniforms, polos, and formal wear. We maintain tight quality control to ensure consistent stitch patterns and thread tension across all embroidered items.
Apparel Design
For clients without existing artwork, our design team creates custom graphics tailored to specific branding requirements. We work through concept development, color selection, and layout optimization to ensure wearable art that meets client expectations. Our designers have over 20 years of combined experience in apparel graphics.
Custom T-shirts
We specialize in creating custom T-shirts for businesses, organizations, and special events using both printing and embroidery techniques. Our service includes garment selection guidance, design creation, and decoration execution. We maintain relationships with multiple suppliers to offer a wide range of shirt options in various fabrics and styles.
Personalization Services
Our personalization service adds names, numbers, or custom text to garments using either screen printing or embroidery methods. This service is particularly popular for sports teams, work uniforms, and special occasion apparel. We ensure proper placement and consistent sizing across all personalized elements.
People
Aaron Gray
Co-Owner
Co-owner since 2003, Aaron brings over 25 years of screen printing expertise to Body Covers. He graduated with a 4.0 from NHCTC and has dedicated his career to perfecting garment decoration techniques while maintaining strict quality control standards.
Sarah Matson-Jones
Co-Owner
As co-owner since 2003, Sarah manages client relationships and business operations. With her background in graphic arts and natural sales acumen, she ensures every customer receives personalized attention while maintaining the business's financial health.
Peter Coldwell
Founder
Peter co-founded Body Covers in 1989 and established its reputation for quality screen printing. He mentored Aaron Gray during his internship and laid the foundation for the business's technical capabilities before retiring in 2003.
Betsy Spencer
Founder
Betsy co-founded Body Covers in 1989 and played a key role in developing its early business practices. She worked alongside Peter Coldwell to grow the business from a basement operation to a full-scale apparel decoration company before retiring in 2003.
Questions
What services does Body Covers offer?
We provide screen printing, embroidery, apparel design, and personalization services for custom garments including T-shirts, polos, hoodies, and workwear.
What areas do you serve?
We primarily serve Laconia and the Lakes Region of New Hampshire, with shipping options available for out-of-area customers.
How long has Body Covers been in business?
We've been creating custom apparel since 1989, with current owners Aaron and Sarah taking over in 2003 after working in the industry since the 1990s.
Can you help with design creation?
Yes, our experienced design team can create custom artwork for your apparel project if you don't have existing designs.
What types of garments can you decorate?
We work with T-shirts, polos, long-sleeved tees, baseball hats, hoodies, jackets, and various other apparel items for both personal and business needs.
Reviews (7)
Pk Zyla
Dec 15, 2021
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Positive:Professionalism,Responsiveness
Katelyn did a fabulous job designing two shirts for me in record time. She designed the custom shirts for me right down to the perfect colors and I would have no problem using Katelyn again and would highly recommend her to any of my friends! She made my Christmas.
Katelyn did a fabulous job designing two shirts for me in record time. She designed the custom shirts for me right down to the perfect colors and I would have no problem using Katelyn again and would highly recommend her to any of my friends! She made my Christmas.
Dave Prue
Dec 04, 2021
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Dave from On Point Property Solutions
I went into Body covers and worked with Sara she was very helpful helping me pic out products and designs that would best suit our business needs. After that it was just a couple short weeks later I received the products. They were better then expected they knocks it out of the park thank you so much for getting them done so quickly giving these difficult times being short handed ect. From one business owner to the next I greatly appreciate your hard work! I would highly recommend!!!
I went into Body covers and worked with Sara she was very helpful helping me pic out products and designs that would best suit our business needs. After that it was just a couple short weeks later I received the products. They were better then expected they knocks it out of the park thank you so much for getting them done so quickly giving these difficult times being short handed ect. From one business owner to the next I greatly appreciate your hard work! I would highly recommend!!!
Melissa Lacasse
Feb 25, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
Just received an order for DPL ELECTRIC LLC and the product we received was fantastic quality and in a timely manner.Extremly affordable !
Just received an order for DPL ELECTRIC LLC and the product we received was fantastic quality and in a timely manner.Extremly affordable !
Jackie Norton
Oct 01, 2020
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Had dealing with this company in the past. Very good quality merchandise. Fast processing and great attention to detail.They go out of their way to fulfill the customer's orders. Awesome company. Very professional.
Jessie Jennings
Aug 09, 2020
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I love placing orders through this business. The staff is great and helpful. Its easy and quick. You can either pick it up or they'll ship it for you. Best thing is, the dog greeter.
Ben Manning
Oct 22, 2017
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My team and I have been using BodyCovers for the past few years now and I have nothing bad to say! They are awesome, friendly staff, on time orders. Absolutely fantastic! One time they made a slight mistake on one of our printings. They completely owned the mistake, offered to replace the item of clothing, and then turned it around very quickly to get us to our competition. I have nothing bad to say about BodyCovers and would 10/10 recommend to a friend.
Sharyl Geisert Sensei Sifu
Aug 02, 2014
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Body Covers has taken care of my business needs at White Tiger Karate for years. The staff is great! They work hard to give me quality service, personalized attention and top of the line products. Thank you for all you do!
