Business Details
50+ Years
experience
Your Trusted Hyundai Dealership in Morristown, TN
Tarr Hyundai of Morristown has served the automotive needs of East Tennessee since 1952. Originally founded by Lonas Tarr, our dealership has maintained a legacy of integrity and customer-centric service for over six decades. In 2012, leadership transitioned to Scott Shafer, who continues our commitment to quality while embracing modern advancements. We specialize in new Hyundai vehicles, certified pre-owned models, and a comprehensive range of automotive services including maintenance, repairs, and genuine OEM parts. Our team of certified technicians utilizes state-of-the-art equipment to ensure every vehicle receives meticulous care, whether newly purchased or a long-time family companion. With a focus on the Lakeway region and surrounding areas like Knoxville, Johnson City, and Sevierville, we combine generational expertise with innovative solutions.Our customers benefit from exclusive financing programs, a lifetime warranty on new vehicles, and guaranteed credit approval options that simplify the purchasing process. Every service visit includes complimentary oil changes for new Hyundai owners, reinforcing our dedication to long-term customer satisfaction. Operating from our strategically located facility at 5524 W Andrew Johnson Hwy, we maintain extended sales hours Monday through Saturday to accommodate busy schedules. Our mission remains rooted in treating every customer with fairness and transparency, values that have sustained us through generations of loyal clients.
Services
New Cars
Used Cars
Service
Parts
Certified Pre-Owned
Details
- Year established: 1952
Highlights and features
- We have over 70 years of automotive expertise since 1952
- Our certified technicians use state-of-the-art diagnostic equipment
- New Hyundai vehicles include a lifetime warranty
- We offer guaranteed credit approval financing options
- Comprehensive service includes free oil changes for new Hyundai owners
Services
New Cars
Our new Hyundai inventory features the latest models including the Kona, Santa Fe, Tucson, and Palisade. Each purchase includes access to exclusive manufacturer incentives and our lifetime warranty program. Customers benefit from personalized financing options and complimentary maintenance services.
Used Cars
We offer a curated selection of quality pre-owned vehicles with transparent pricing and detailed vehicle history reports. Our inventory includes non-Hyundai models alongside certified pre-owned Hyundai options with extended warranty protection.
Service
Our service center provides comprehensive maintenance and repair solutions using factory tools and genuine parts. From routine oil changes to complex engine diagnostics, our technicians deliver quality workmanship for all vehicle makes and models.
Parts
Our parts department stocks original equipment manufacturer components for Hyundai vehicles. We offer expert guidance for part selection and provide installation services for complete convenience.
Certified Pre-Owned
Our certified pre-owned Hyundai program features rigorous inspection standards, extended warranties, and vehicle history transparency. This option combines the benefits of new car reliability with pre-owned affordability.
Questions
What new Hyundai models are currently available?
We have the latest Kona, Santa Fe, Tucson, Elantra, Venue, and Palisade models in stock. Visit our inventory page for current availability and vehicle details.
Do you offer financing options for new car buyers?
Yes, we provide multiple financing programs including guaranteed credit approval options. Our finance team works with all credit types to find suitable solutions.
What are your service department hours?
Our service center operates Monday-Friday from 7:30 AM to 5:00 PM. We recommend scheduling appointments in advance for optimal service times.
Can you service vehicles not purchased at your dealership?
Absolutely. Our technicians service all makes and models using professional-grade equipment. We welcome both Hyundai and non-Hyundai vehicle owners for maintenance and repairs.
Do you provide parts ordering options online?
Yes, you can order genuine Hyundai parts through our website or contact our parts department directly at 423-200-5200 for assistance with part availability and pricing.
What special programs are available for military personnel?
Hyundai offers special pricing programs for active duty military, veterans, and their families. Contact our sales team to learn how you may qualify for these exclusive offers.
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Reviews (6)
Krista Adams
Aug 04, 2021
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From the first moment I stepped foot in the Tarr Hyundai parking lot until the last moment when driving my new vehicle off the lot, I was treated with kindness, fairness, and patience by all employees. I particularly worked with salesman, Mr. Jose Flores throughout this time. He is an honest man that was extremely helpful during the process of finding the right vehicle for me. He is very knowledgeable but provides the detailed information in an easy to understand and calm manner. I highly recommend getting a vehicle from this location. You can trust these people to treat you right and find the
Katie Hurd-Adkins
May 22, 2021
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Ugh. I love the people at Tarr Hyundai. Not only have both my mother and I purchased vehicles from here in the past but so have other family and friends. I just recently went with my best friend to help her find her first vehicle and they helped her out so well that she drove off the lot with something that even I couldn't get. They are so friendly and so helpful.
Becki Shelton
Apr 15, 2021
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Bought my second vehicle from Tarr Hyundai. Walked in and told Brian Cosby what I needed and wanted. He went to work and got me approved in just a few minutes. I will always do business with Tarr. The customer service is exceptional. They are not pushy. If you ask them a question they provide an answer. I highly recommed Tarr Hyundai if your looking for a new or used vehicle.
Robert Johnson
Mar 12, 2021
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Let me tell you. I have been to several car dealerships to look at some new cars. And I can't think of anywhere else to buy a car then Tarr Hyundai. I called about a car, and Brian Cosby did an amazing job finding the car (thay literally came off of the truck that morning) and went, and took, and sent me pictures of the car. Amazing service and professional. I went to go take a hands on look at the car and since he wasn't going to be there, so he recommended I talked to Chad Damron. Both of these gentlemen knew I was not going to buy a car that day, but I wanted to see it before I made my decision
Donald L.
Feb 19, 2021
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I purchased a vehicle from Tarr Hyundai 3 times
and enjoyed all three vehicles. purchsed the 4th
vehicle and wasn't happy with the car and wanted
to exchange it . it only had 350 miles on it and the
salespeople were great but the management was
another story. will never buy another car there.
and enjoyed all three vehicles. purchsed the 4th
vehicle and wasn't happy with the car and wanted
to exchange it . it only had 350 miles on it and the
salespeople were great but the management was
another story. will never buy another car there.
Becky S.
Oct 27, 2019
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I highly recommend Tarr Hyundai. Brian Cosby is the best car sells man I have ever met. He is honest. He doesn't act slick and sneaky. If you ask he answers. He worked his tail off to make me happy. He got me in the vehicle I wanted. He didn't say no. He said "I will help you"and he did. He is so nice. I was not afraid of the numbers he gave me. I bought a truck that would have cost $5000 to $10,000 more somewhere else. He is saving me $200 a month. Everyone at Tarr is very kind and speak to you. While I was there I saw another lady buying a car. She was wanting the price lower
