The Midas Touch Fine Jewelry was established in 1974 in Marathon, Florida, also known as the Heart of the Keys. Jane and Bill Daniels started the small jewelry store and sold giftware and delicate gold jewelry. In 1976 their daughter Pamela Daniels Holbert starting working in the family-owned business while attending college.
After graduating from the Rosenthal School of Jewelry and getting a bachelor's degree in business, Pam joined the jewelry store full time. The business expanded to a full-service jeweler store offering jewelry repair, watch batteries, pearl stringing, and custom design work. In 2002 Jane and Bill Daniels retired and moved to the mountains in Western North Carolina, and Pam took over the day to day operations of the business.
After graduating from the Rosenthal School of Jewelry and getting a bachelor's degree in business, Pam joined the jewelry store full time. The business expanded to a full-service jeweler store offering jewelry repair, watch batteries, pearl stringing, and custom design work. In 2002 Jane and Bill Daniels retired and moved to the mountains in Western North Carolina, and Pam took over the day to day operations of the business.
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