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First American Roofing & Siding First American Roofing & Siding
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21 Years
experience
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Your Trusted Partner for Quality Roofing Solutions
At First American Roofing & Siding, we approach every project with purpose, precision, and a commitment to exceeding expectations. Since 2005, our family-owned business has built a reputation for delivering high-performance roofing, siding, and exterior solutions across Wisconsin and Minnesota. Our team combines decades of hands-on experience with advanced training, including GAF Master Elite and James Hardie Preferred certifications, to ensure every installation meets rigorous industry standards. We emphasize transparency in our process, from comprehensive inspections to accurate estimates, and prioritize clean, efficient project execution using our Whole Home Defense System.

With a 5-year workmanship warranty and partnerships with trusted manufacturers like GAF and LP SmartSide, we provide long-lasting results backed by proven expertise. Our core values-intentionality, gratitude, proactivity, authenticity, and dependability-drive every interaction, whether working with homeowners, commercial clients, or community partners like Habitat for Humanity. For over 15 years, we've served as both client advocates and industry leaders, reinvesting in our trade through continuous education, equipment innovation, and a customer-centric philosophy that prioritizes relationships over transactions.
Services
Residential Roofing Commercial Roofing Storm Damage Repair Siding Installation Gutter Systems Skylight Installation Ice Dam Removal Insulation Services Azenco Pergolas
Details
  • Year established: 2005
Highlights and features
  • Over 20 years of combined experience in residential and commercial exterior projects
  • GAF-certified installers with exclusive warranty benefits
  • 5-year workmanship warranties on all services
  • Storm damage specialists with insurance claims expertise
  • Serving Wisconsin & Minnesota communities since 2005
Associations and certifications
  • GAF Master Elite
  • James Hardie Preferred
  • LP SmartSide Remodelers Edge Pro Contractor
What people say
Amazing experience Professional team Excellent service Durable results Reliable communication
Update Listing
Services
Residential Roofing
We deliver expert roof replacements, repairs, and inspections using high-performance materials designed for Wisconsin's climate. Our GAF-certified team ensures energy efficiency and durability with asphalt shingles, metal roofing, and synthetic options. All residential projects include a 5-year workmanship warranty paired with manufacturer guarantees. From initial inspection to final cleanup, our process prioritizes property protection and complete customer satisfaction.
Storm Damage Repair
Our certified team specializes in storm damage assessments, insurance documentation, and rapid restoration. We handle hail damage, wind destruction, and water intrusion with proven repair techniques and premium materials. Our insurance claims support ensures maximum coverage while minimizing homeowner stress. Emergency services available during severe weather seasons, combining speed with meticulous attention to structural integrity and long-term protection.
Siding Installation
We offer fiber cement, vinyl, and engineered wood siding installations that enhance curb appeal and energy efficiency. James Hardie and LP SmartSide products provide durable, low-maintenance solutions with custom color matching. Our process includes precise measurements, proper material selection, and clean installation that maintains property integrity. Siding projects include comprehensive warranty coverage and storm-resistant construction techniques.
Gutter Systems
Custom-fitted gutter installations protect foundations and exteriors using durable, rust-resistant materials. Our RainDrops No-Clog technology prevents debris buildup while maintaining aesthetic appeal. We offer seamless gutters with options for integrated leaf guards and heating elements. Every installation follows strict safety protocols and includes final system testing to ensure optimal water management and long-term performance.
Insulation Services
Spray foam and cellulose insulation solutions improve energy efficiency while preventing ice dams and moisture issues. Our certified technicians perform thermal audits to identify performance gaps, then install high-R-value materials with air sealing for maximum effectiveness. We utilize infrared diagnostics and post-installation testing to verify improvements, helping homeowners qualify for energy rebates while ensuring lasting comfort and cost savings.
People
Dallas Werner
Co-Owner / President / CEO
Dallas leads with military discipline and family values, having transitioned from Iraq service to roofing leadership in 2010. He maintains his father's founding principles while driving innovation and growth.
Amy Werner
Co-Owner / Vice-President / CFO
Amy brings financial expertise and operational innovation, managing the company's business strategy since 2015. Her leadership ensures fiscal responsibility matches our construction excellence.
JoAnn Adams
Chief Operating Officer
With construction industry experience since 2018, JoAnn ensures seamless daily operations as COO, combining organizational excellence with team-building expertise.
Chris Sawaya
Commercial Roofing Project Manager
Bringing 35+ years of commercial roofing experience, Chris specializes in complex projects and quality control. His expertise guarantees professional results on every commercial installation.
Nate Hooker
Project Manager
Nate applies strategic thinking and industry knowledge to roofing projects, combining technical expertise with customer-focused communication that ensures successful outcomes.
Questions
Why should I choose First American Roofing & Siding?
We combine 20+ years of experience with GAF Master Elite certification and 5-year workmanship warranties to deliver premium exterior solutions with transparent communication and property protection.
What areas do you serve?
We operate throughout Wisconsin's Coulee Region including Onalaska, La Crosse, and Sparta, plus bordering Minnesota communities like Winona and La Crescent.
Do you offer financing options?
Yes, we provide flexible financing programs for major projects, helping homeowners and businesses complete essential exterior work within budget.
What certifications do you hold?
We maintain GAF Master Elite, James Hardie Preferred, and LP SmartSide Remodelers Edge Pro Contractor certifications, demonstrating industry-leading expertise.
How quickly can installations be completed?
Most residential roofing projects finish within 2-3 days, with gutter and skylight installations typically completed in a single day.
What warranties do you provide?
Every project includes a 5-year workmanship warranty, plus manufacturer warranties on premium materials from GAF, James Hardie, and LP SmartSide.
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Reviews (4)
Lois Heintz
Dec 31, 2021 Report
Positive:Professionalism,Punctuality,Quality,Responsiveness,Value
First American was very prompt in answering our call for wind damage repair. Austin was professional and knowledgeable and did a fantastic job repairing our roof. We highly recommend this company to everyone!
Service:Storm/wind damage roof repair
Terri Lee
Sep 20, 2021 Report
First American replaced my shingles about 10 years ago. Since I was impressed with their professionalism and the quality of their work, I called them after the hail storm last Summer. I received an estimate in less than a week. I had decided to replace all siding and windows along with hail damage repair. Paul, sales rep, informed me that they were booked out to Spring for siding, but would get the shingles replaced before Winter - and they did! I was relieved I wouldn't have to worry about water damage from a leaky roof. The guys came back in the Spring and completed siding replacement. Windows
Glenn Moser
Feb 27, 2021 Report
My wife and I are very pleased with all the work done by First American Roofing & Siding, Inc. It was a pleasure meeting and working with the company representatives who completed initial inspections, explained the product choices and prepared the quotes. It was also a pleasure meeting and watching a roofing crew and siding crew do their professional work. It was fun watching our home's appearance being transformed! The roof replacement and repair was needed and we are glad we chose this company to do the work. Lifetime shingles with a warranty that is transferrable to the next owner. I like that
Harry Helfrich
Sep 03, 2020 Report
Positive:Professionalism,Punctuality,Value
Very professional. Happy with the new roof completed as planned. The crew that did the work were great and very friendly.
Services:Roof inspection,Storm/wind damage roof repair