Business Details
12 Years
experience
Premier Hair & Skin Care Services in Dover, DE
East Coast Flair was founded in 2014 by Dee Ford, a master stylist with 35 years of experience in the beauty industry. Dee previously operated a successful salon in Arizona for 15 years before relocating to Delaware to establish this location. Our mission is to create a serene, professional environment where clients and staff can thrive through personalized service and creative expression. We prioritize ongoing education for our stylists, ensuring they remain at the forefront of industry trends and techniques.Certified by institutions such as the Brazilian Blowout program, Toni & Guy Academy, and Redken Academy, our team delivers expert haircuts, color treatments, extensions, and skincare solutions tailored to individual needs. We emphasize client satisfaction through free consultations, premium product offerings, and a commitment to evolving with the latest fashion and technical advancements in the field.
Services
Haircuts
Balayage
Extensions
Color Treatments
Skincare Consultations
CBD Hair Products
Brazilian Blowout
Facial Treatments
Appointment Styling
Stylist Training
Details
- Year established: 2014
Highlights and features
- Dee Ford brings 35 years of industry expertise and certification from leading academies.
- Free consultations ensure personalized service tailored to individual needs.
- Stylists specialize in advanced techniques like balayage and vivid color transformations.
- Premium products like CBD volumizing lines and Brazilian Blowout treatments are exclusive.
- Ongoing stylist education guarantees cutting-edge, trend-responsive services.
Associations and certifications
- Brazilian Blowout Certified
- Toni & Guy Academy
- Redken Academy
- Paul Mitchell Educator Courses
- LisaLovesBalayage Bootcamp
- DreamCatchers Extension Certified
Services
Haircuts
Precision haircuts tailored to individual face shapes, hair types, and lifestyle needs. Our stylists use advanced techniques to create modern, low-maintenance styles that enhance natural features. Clients receive personalized product recommendations for at-home care.
Balayage
Hand-painted balayage highlights for a sun-kissed, gradient effect. This technique requires expert application to achieve seamless dimension and natural growth patterns. Ideal for clients seeking low-maintenance, long-lasting color transformations with minimal root regrowth visibility.
Extensions
Custom hair extension installations using premium DreamCatchers systems. Available in multiple application methods including tape-ins, fusion, and hand-tied wefts. Provides instant length, volume, and fullness while maintaining hair health through professional maintenance protocols.
Color Treatments
Full spectrum color services from vibrant pastels to natural shades. Includes professional consultations for color correction, all-over dye, and specialty techniques. Certified stylists use high-quality products like Brazilian Blowout to ensure vibrant results with minimal hair damage.
Skincare Consultations
Personalized skincare assessments to determine optimal product regimens. Focuses on concerns like acne-prone skin, hydration needs, and anti-aging solutions. Clients receive tailored recommendations using our curated skincare lines during one-on-one consultation appointments.
People
Dee Ford
Owner & Master Stylist
With 35 years of experience, Dee Ford founded East Coast Flair in 2014 after operating a successful Arizona salon. A certified educator, she specializes in continuous stylist training and advanced color techniques while maintaining industry connections through leading academies.
Lexi
Senior Stylist
A dedicated stylist with over 10 years of industry experience, Lexi excels in transformative color services and client confidence-building. Having worked at East Coast Flair for 8+ years, she combines technical expertise with personalized service to meet evolving client needs.
Questions
Do you offer free consultations?
Yes, we provide complimentary consultations for all new clients and specific services.
What hair color techniques do you specialize in?
We specialize in balayage, vivid colors, all-over dye, and color corrections using advanced methods.
Are your stylists certified?
All stylists hold certifications from programs like Brazilian Blowout and Redken Academy.
What are your business hours?
We operate Tuesday-Friday 9am-4pm, Saturday appointments only, closed Monday/Sunday.
Do you sell hair care products?
Yes, we offer premium CBD lines and Brazilian Blowout products for professional-quality home care.
Reviews (4)
Katie Spencer
Jan 05, 2022
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Bri is 20/10!! I drove in from DC to try a new place since I knew I was going to be in Dover and not only were the prices very manageable, but I am so thrilled with the outcome! She gave me advice on what she thought would look good, explained the process and was VERY patient with me as we scrolled through many photos on pinterest. By the end, I had trusted her so much that we ended up cutting parts of my hair for a face frame - something I never thought I'd do btw. She is personable, respectful and knows what she's doing. Def coming back!
Donna Reidhaar
Dec 22, 2021
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Positive:Cleanliness,Professionalism,Punctuality,Quality,Value
Dee saved my hair!! I went to another salon for a haircut and they butchered it. Thankfully a friend recommended Dee and she was able to fit me in. Two hours later after her working magic on my hair it looks amazing!! I cannot thank her enough! She definitely has a new client
Services:Fringe trim,Hairstyling
Dee saved my hair!! I went to another salon for a haircut and they butchered it. Thankfully a friend recommended Dee and she was able to fit me in. Two hours later after her working magic on my hair it looks amazing!! I cannot thank her enough! She definitely has a new client
Services:Fringe trim,Hairstyling
Sarah Griffith
May 12, 2021
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Positive:Cleanliness,Professionalism,Punctuality,Quality,Value
Brianna Kohout did my haircut and also did a blonde balayage and she did an incredible job!! She is super sweet and amazing at what she does! She does everything with care and takes her time to make the experience and hair the best that it can be! I was very pleased with both the service and the quality of the job!
Services:Haircut,Balayage
Brianna Kohout did my haircut and also did a blonde balayage and she did an incredible job!! She is super sweet and amazing at what she does! She does everything with care and takes her time to make the experience and hair the best that it can be! I was very pleased with both the service and the quality of the job!
Services:Haircut,Balayage
Arielle Hyler
Mar 20, 2021
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Great stylist, super fun atmosphere, clean and safe in Covid protocols. Will definitely be back to maintain my awesome new hairdo!
