Business Details
15 Years
experience
Transformative Branding & Web Design for Hotels & Artisan Businesses
Zoe | Pdx is a collaborative branding and web design studio established in 2011, with headquarters in Portland, OR, and an outpost in Asheville, NC. Our team of seasoned creatives specializes in crafting visually compelling brand identities and digital experiences tailored to boutique hotels, artisanal businesses, architects, and authors. With over 14 years of industry expertise, we combine creative vision and technical precision to deliver websites that transcend trends while enhancing client visibility and engagement. Our process prioritizes deep understanding of our clients' missions, employing data-driven strategies to optimize search engine performance and user experience.We maintain long-term partnerships, offering ongoing support through SEO-optimized content, email campaigns, and performance analytics. Recognized for transformative work, weve helped clients achieve 300% booking growth and industry awards. Our commitment to sustainability and meaningful design underscores every project, ensuring brands not only look beautiful but also resonate authentically with their audiences.
Services
Website Design
Brand Design
SEO Copywriting
E-commerce Design
Photography Direction
Details
- Year established: 2011
Highlights and features
- Our 14+ years experience creating award-winning brand transformations
- We implement client-specific SEO strategies with proven traffic growth
- We embrace each client's mission as our own for authentic brand alignment
- Our team includes a Shopify-certified e-commerce specialist
- We maintain long-term partnerships through ongoing performance analytics support
What people say
Transformative results
Reliable and talented
Authentic visual identity
Professional expertise
Exceptional customer service
Services
Website Design
We create responsive, visually compelling websites tailored to hospitality and artisan businesses. Our designs combine intuitive user experience with SEO optimization to enhance online visibility and customer engagement. Each site receives custom photography direction and mobile-first development for optimal performance across devices.
Brand Design
Our brand design service establishes distinctive visual identities through logo creation, typography systems, and brand guidelines. We develop cohesive brand language and messaging that authenticates each client's unique value proposition, ensuring consistency across all marketing materials and digital touchpoints.
SEO Copywriting
We craft keyword-optimized website copy that resonates with both search algorithms and human readers. Our content strategy combines audience research with industry terminology to improve search rankings while maintaining authentic brand voice and messaging.
E-commerce Design
Specializing in Shopify development, we build intuitive e-commerce platforms that guide users through seamless purchasing experiences. Our designs incorporate conversion optimization techniques and integrate analytics tools to track customer behavior and improve sales performance over time.
Photography Direction
We coordinate professional photography and video production through vetted industry partners. Our art direction ensures visual content aligns perfectly with brand identity while showcasing products, properties, or services in their most compelling formats for digital marketing.
People
Zoe Mendell
Creative Director
With over 14 years of experience in brand strategy and visual design, Zoe leads creative direction at ZOEPDX. Her expertise in hospitality branding combines artistic vision with market insight to deliver award-winning solutions for boutique hotels and artisan businesses.
Laurel Caroll
Brand Strategist & Writer
As brand strategist, Laurel develops messaging frameworks and content strategies that align with client objectives. Her background in copywriting and brand storytelling ensures clear, compelling communication across all brand touchpoints from websites to marketing materials.
Matt Reed
E-Commerce Specialist
Certified Shopify expert Matt Reed brings deep technical knowledge to e-commerce development. His experience running successful online businesses informs practical solutions that convert website visitors into loyal customers through optimized shopping experiences.
Simone Paddock
SEO Specialist
Simone focuses on search engine optimization and digital marketing strategies. Her data-driven approach combines keyword research and analytics to improve organic visibility, ensuring client websites rank prominently for relevant audience search terms.
Stephanie Stroup-Anderson
Hospitality Operations
Stephanie manages hotel client operations with specialized knowledge in hospitality branding. Her background in guest experience and property management informs practical website designs that streamline booking processes and enhance customer satisfaction for boutique hotels.
Questions
What industries do you specialize in?
We focus on boutique hotels, artisan makers, architects, and authors, with extensive experience in hospitality, food & wine, and professional services sectors.
How do you approach brand development?
We combine creative vision with data research to create authentic brand identities, focusing on logo design, visual systems, and strategic messaging that resonates with target audiences.
What e-commerce capabilities do you offer?
We specialize in Shopify development with a certified e-commerce specialist, creating seamless shopping experiences that convert visitors into loyal customers through UX optimization.
How do your SEO strategies work?
Our data-driven approach combines keyword research with audience insights to create SEO-optimized content that improves search rankings while speaking naturally to human users.
Do you handle photography and video production?
We art direct professional photography and video through trusted partners, ensuring visual content aligns precisely with brand identity and website objectives.
What ongoing support do you provide?
We offer analytics tracking, content creation, email campaign design, and performance optimization to maintain brand relevance and digital growth post-launch.
Reviews (4)
Todd Kashdan
Aug 26, 2021
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Zoe and her team are fantastic. If you are interested in high quality aesthetics, functionality, and an individualized touch, you get Zoe. Everything they designed was a result of conversations and deep contemplation to understand who I am, what I want, and what works best. It is this combination that ensures their creations are unlike anything in existence.
Here's the kicker: their vision and products far surpassed anything I could think of. My ideas repeatedly became better after Zoe and her team spent time refining them. I love talking to Zoe. I love working with Zoe. I love how responsive
Here's the kicker: their vision and products far surpassed anything I could think of. My ideas repeatedly became better after Zoe and her team spent time refining them. I love talking to Zoe. I love working with Zoe. I love how responsive
Craft Homes Northwest
Dec 23, 2020
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We are so grateful to Zoe and her team for helping us build our new brand identity. They helped us select a new trade name, fine-tune our brand and strategize how to connect with our ideal clients. This is our second time working with Zoe and our first time working with her colleagues, Laurel & Matt. They have listened intently to our goals and our approach to residential construction and have crafted a visual identity that conveys what we do more authentically than we could have imagined. We have appreciated their engagement throughout the design and implementation process and we are thrilled
Kacia Lessnau
Dec 22, 2020
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Positive:Professionalism,Quality,Responsiveness,Value
Zoe is an amazing web designer and also a breeze to work with! We use her for all of our web design needs at Adrift Hospitality!
Zoe is an amazing web designer and also a breeze to work with! We use her for all of our web design needs at Adrift Hospitality!
New Vintage Beauty Lounge
Dec 11, 2020
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We feel so lucky to have found ZOE! We are not the most organized people and she was patient but also kept us on track. It was really clear that she really cares about our success and gave us a lot of ideas in addition to her website and branding work. She elevated our brand to a whole new level. We are very thankful for her.
