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Your Trusted Auto Dealership in Brookings, SD
At Einspahr Auto Plaza Auto Plaza, we are dedicated to serving the Brookings community with a commitment to exceptional customer service and community involvement. Our team believes in developing lifelong relationships with customers by exceeding expectations through honest, prompt, and courteous service. We pride ourselves on offering a comfortable, hassle-free environment where our knowledgeable, approachable staff treats customers like family.

As the leading dealership in Brookings, we provide an extensive selection of new Ford, Lincoln, Ram, Dodge, Chrysler, Jeep vehicles and pre-owned cars, SUVs, trucks, and vans. Our certified technicians deliver reliable service and maintenance for all makes and models, ensuring customer satisfaction and vehicle longevity.
Services
New Vehicles Pre-Owned Vehicles Auto Repair Parts Sales Financing Options
Highlights and features
  • We support Brookings First Responders, schools, and local businesses.
  • Our mission is to develop lifelong customer relationships through trust.
  • We offer a comfortable, family-oriented atmosphere with knowledgeable staff.
  • We carry Brookings' best selection of new Ford, Lincoln, and Ram vehicles.
  • Our service department features certified technicians with 100+ years combined experience.
What people say
Trustworthy transactions Friendly staff Reliable service Exceptional post-purchase support Community involvement
Services
New Vehicles
Discover the latest Ford, Lincoln, Ram, Dodge, Chrysler, and Jeep models with advanced technology and warranty coverage. Our inventory ensures you find the perfect vehicle for your lifestyle and budget.
Pre-Owned Vehicles
Explore a wide selection of reliable used cars, SUVs, vans, and trucks. Our financing team assists with loans and credit applications to make purchasing hassle-free.
Auto Repair
Certified technicians provide maintenance and repairs for all vehicle makes and models. Services include oil changes, brake repair, and diagnostics using modern facilities.
Parts Sales
Order genuine parts for your Ford, Chrysler, Dodge, Jeep, or Ram. Our parts department offers competitive pricing and expert guidance for replacements.
Financing Options
Our finance team simplifies car ownership with leasing, credit applications, and payment calculators. We offer transparent terms to suit various budgets.
Questions
What services does Einspahr Auto Plaza Auto Plaza Auto Plaza offer?
We sell new and used vehicles, provide auto repair, parts sales, and financing options.
Do you offer financing for car purchases?
Yes, our finance team offers loans, leasing, and credit application assistance.
What areas do you serve?
We primarily serve Brookings, SD, and surrounding communities.
Are your service technicians certified?
Yes, our technicians have over 100 years of combined experience and certifications for all major brands.
Can I schedule service online?
Yes, use our online booking tool or contact us directly to schedule an appointment.
Do you have a shuttle service for repairs?
Yes, we offer shuttle service and vehicle pickup/delivery for your convenience.
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Reviews (6)
Kate Mogard
Oct 27, 2021 Report
We are always pleased with our purchases at Einspahr! We consistently have exceptional service from everyone there. We highly recommend Einspahr!
Madison Seydel
Sep 23, 2021 Report
I had a recall on my car and needed a balance done. They ordered the parts and got me in within a week. Super friendly people and definitely not in it for the money! Will definitely be going back
Jim Klinker
Sep 01, 2021 Report
I had incidents where I was having a clunk during rapid acceleration. The Ford technician was able to determine the cause and synchronize the motor, transmission, and rear end through some computerized adjustment. It was great that he could do fix while I was there.
Anne-Marie H.
Jul 07, 2021 Report
Pros: They offer pickup and drop-off service. The factory reset of my car's computer finally fixed an issue with my iPhone syncing that the customer-available resets never did.

Cons: It takes a long time to get an appointment. It takes a long time to get a repeat appointment for an issue they didn't fix the first time. They don't prioritize service failures and repeat service for the same issue -- you're waiting for two weeks just like everyone else. Based on my N=1, they show little attention to detail about the issues requested or needed (thus requiring repeat visits). The
Duncan J.
Sep 01, 2020 Report
I'm not sure why there are only negative reviews available. I had nothing but a good experience at this dealership. Jake helped me work through my specific and difficult situation and helped me get myself into a new truck at the best deal possible! They gave me updates each step of the way and made sure that I was informed with what was going on in the background. At the end of the day I am a happy customer.
Chris S.
Jun 12, 2018 Report
These people falsely advertise prices on cars and refuses to honor it. I inquired about a Shelby gt350 that was on their website for $58,761 and when I go and place a deposit on it, they magically jack up the price and claim "it was a mistake".

Hands down, this dealer is full of thieves, scammers and losers