Business Details
50+ Years
experience
Your Trusted Medfield Florist & Nursery Since 1969
Founded in 1969 by George and LaVerne Lovell, we have grown from a small family farm into a trusted Medfield community staple. Our 10,000 sq ft climate-controlled greenhouse and extensive nursery offer premium plants, flowers, and gardening essentials backed by five decades of expertise. With dedicated retail, wholesale, and gift shop divisions, our knowledgeable team delivers personalized service seven days a week. We maintain rigorous quality standards through daily in-season deliveries and locally sourced inventory. Our professional planting service ensures proper installation of trees and shrubs with compost and seasonal guarantees.Through three generations of stewardship, we've cultivated deep local market expertise and technical proficiency in horticultural solutions. Our commitment to customer satisfaction is reflected in our consistent operational standards and community engagement. We demonstrate authoritativeness through specialized product knowledge across 22-year average employee tenure. Reliability is evidenced by guaranteed driveway delivery for bulk items and transparent inventory management practices. Our comprehensive service model integrates retail expertise, commercial support, and seasonal offerings while maintaining ethical business practices.
Services
Nursery Stock
Greenhouse Plants
Floral Arrangements
Bulk Mulch
Firewood Delivery
Landscaping Supplies
Seasonal Decor
Wholesale Accounts
Gift Shop
Planting Service
Details
- Year established: 1969
Highlights and features
- We have 56 years of family-owned Medfield community expertise
- Our staff averages 22 years of horticultural experience
- We guarantee driveway delivery for large plants and mulch
- Our planting service includes seasonal success guarantees
- We maintain daily inventory of locally grown selections
Services
Nursery Stock
We offer extensive tree, shrub, and perennial selections including Green Giant Arborvitae, Rhododendrons, and Hydrangea. Inventory includes both deciduous and evergreen varieties. All nursery stock receives expert care and is available with delivery and planting services.
Floral Arrangements
Our certified designers create custom arrangements for weddings, funerals, and special events. Services include pre-made refrigerated selections and personalized consultations. We feature 56-year floral design expert Laverne Lovell's signature styles with delivery options available.
Bulk Mulch
We provide five mulch varieties with delivery starting at $46/yard. Options include Organic Dark Pine, Dyed Black, and Premium Red Hemlock. Professional application guidance and bulk pricing available for residential and commercial clients with minimum 5 cubic yard orders.
Firewood Delivery
Our seasoned firewood is available by half or full truckload. Delivery covers Medfield and surrounding areas with seasonal scheduling options. We sell both hardwood and kindling bundles with specialized fire starters and coal products available.
Planting Service
Professional installation for all nursery stock priced at 75% of plant cost. Service includes compost and seasonal success guarantees. Delivery-only customers receive expert placement advice from our 22-year average experience staff.
People
Laverne Lovell
Founder & Floral Director
With 56 years of floral design experience, Laverne leads our flower department. Her expertise spans custom arrangements for weddings, funerals, and special events. She maintains quality standards through hands-on oversight of all floral operations.
George Lovell
Co-Founder
Co-founded our family business with Laverne in 1969. His vision established Medfield's premier nursery destination. Though less involved day-to-day, he remains a key advisor for strategic business decisions.
Questions
What services are available during winter months?
We offer seasonal services including Christmas trees, wreaths, and holiday decor. Firewood delivery remains available year-round with mulch and nursery stock resuming spring through fall seasons.
Can I get bulk materials delivered to my home?
Yes, we deliver mulch, loam, and firewood with minimum order requirements. Delivery charges apply for locations outside Medfield. Our trailer-based system handles driveway access for most residential properties.
Do you provide planting instructions for purchased plants?
Our staff offers expert advice for all nursery stock. Planting service customers receive specific care instructions with seasonal guarantees. We also provide fertilizers and soil amendments to support optimal growth.
How can I check current plant availability?
Please call 508-359-4191 to verify stock for specific items. As a seasonal business, we recommend visiting in person for most current selections during regular retail hours.
