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Your Trusted Jewelry Expert in Huntington Beach
Affinity & Co Jewelers & Co Jewelers is a fourth-generation family business with deep roots in the jewelry industry. Starting in Latvia and later operating in South Africa, the business now calls Orange County home under owner Harry, who continues his family's legacy of crafting exceptional jewelry. Our team of experienced professionals, including Harry, his wife Eva, and staff members David, Barbara, Elizabeth, and Joe, collectively brings over 150 years of combined expertise. We are committed to helping clients find or create timeless pieces that reflect their personal stories and can be cherished for generations. Our store features top-quality jewelry from award-winning designers such as Tacori, Parade, and Artcarved, ensuring that every customer finds something extraordinary.

We offer a wide array of services including custom design, jewelry repair, and certified appraisals performed by our Graduate Gemologist. Our approach emphasizes personalized service, with a small, dedicated team ensuring that every visitor is greeted by familiar faces. We pride ourselves on transparency, integrity, and maintaining the highest standards of craftsmanship. Whether you're seeking a unique custom creation or expert repair work, we are here to provide a seamless and satisfying experience tailored to your needs. Our Huntington Beach location serves as a trusted destination for those who value quality, heritage, and exceptional customer service in fine jewelry.
Services
Custom Jewelry Design Jewelry Repair Appraisals Diamond & Stone Setting Engraving Services
Highlights and features
  • We are a fourth-generation family business with deep jewelry industry roots.
  • Our team has over 150 years of combined experience in jewelry craftsmanship.
  • We offer custom designs with computer imaging and wax prototypes.
  • Our Graduate Gemologist provides certified jewelry appraisals.
  • We provide personalized service in a welcoming, family-operated environment.
Services
Custom Jewelry Design
We create unique, personalized jewelry pieces tailored to your vision. Our designers guide you through the entire process, from concept to completion. Using computer imaging and wax prototypes, we ensure your custom ring or jewelry piece meets your exact specifications.
Jewelry Repair
Our master craftsmen handle all jewelry and watch repair needs on-site. Services include ring sizing, rhodium plating, clasp replacements, and pearl restringing. We restore damaged pieces to their original beauty with precision and care.
Appraisals
Our Graduate Gemologist provides certified appraisals for insurance and resale purposes. Each evaluation documents your jewelry's specifications and market value. We offer accurate, reliable assessments to protect your investment.
Diamond & Stone Setting
We specialize in secure diamond and gemstone setting for rings and fine jewelry. Our experts ensure stones are mounted with precision and durability. From prong settings to intricate custom arrangements, we maintain the highest standards.
Engraving Services
Add a personal touch with our engraving services for gifts and keepsakes. We offer multiple font options and can engrave in several foreign languages. Our team ensures precise, lasting inscriptions on rings and jewelry pieces.
People
Harry
Owner
Fourth-generation jeweler carrying on family legacy of fine craftsmanship. Oversees custom design and business operations with over 40 years of personal experience.
Eva
Co-Owner
Supports business operations and customer service alongside Harry. Collaborates on design consultations and maintains personal relationships with clients.
David
Jeweler
Experienced craftsman specializing in intricate repair work and stone setting. Provides expert technical skills for complex jewelry restoration projects.
Barbara
Customer Service
Handles client communications and appointment scheduling. Ensures smooth customer experience from initial contact through service completion.
Elizabeth
Appraiser
Assists with jewelry evaluations and appraisal documentation. Provides detailed market analysis for insurance and resale purposes.
Questions
Do you offer custom jewelry design services?
Yes, we specialize in custom jewelry creation. Our designers work with you to develop unique pieces using computer imaging and wax prototypes.
What types of jewelry repairs do you handle?
We perform ring sizing, rhodium plating, clasp replacements, pearl restringing, and diamond setting repairs on-site with expert craftsmanship.
Can you provide jewelry appraisals?
Yes, our Graduate Gemologist offers certified appraisals for insurance and resale purposes, documenting each piece's specifications and market value.
Do you offer engraving services?
We provide personalized engraving in multiple languages and fonts for rings and special occasion jewelry pieces.
Is financing available for purchases?
Yes, we offer financing options to help make luxury jewelry purchases more accessible for our valued customers.
Videos
Reviews (7)
Paco Petelo
Dec 04, 2021 Report
I have been here a number of times (since 2013), and the service is always OUTSTANDING. I deal primarily with David, who is very knowledgeable and very nice. At my last visit I came in to get the inside of my wedding band engraved. After I picked it up David offered to also clean up the ring and polish it, complimentary. OH MY GOSH, I could not believe how good it looked after he was done (it was still warm from the polishing)! The ring looked brand new, you would have never guessed it was over 10 years old! Affinity & Co offers first-class service, at a reasonable price. My brother bought me a
Robert Adamik
Oct 29, 2021 Report
I am so pleased by my new gold “Coin Ring” that was created by Harry and Eva at Affinity Jewelers. I have researched and planned on this ring for years. They made my dream come true. The gold coin ring represents all my family history combined for a hundred years and will be passed down to my son to continue the tradition. Creativity plus talent plus excellent service equals= Affinity Jewelry.
Catherine Fullerton
Feb 22, 2021 Report
I have been coming here for 7 or 8 years and have never been disappointed with the service. Every time I walk in they know my name, ask about my kids and are right on top of things. I recently upgraded my stone in my engagement ring and they were fair and did the work n a timely manner. I also upgraded my diamond stud earrings and they were honest, when it could have been very easy to try to upsell me to something else. They have always got back to me in the timeline they state they will, even during Covid.
Steven Quach
Feb 03, 2021 Report
My first time going here, I got my wedding ring resized. The jeweler made it easy and the price was very reasonable. I got it back the next day with a perfect fit and polished. I came by a second time when my glasses was broken at the hinge. I asked if they could solder it, they said with laser precision, so I left it with them. After about an hour they called me and said they were put back together. Great! My transactions here were quick and easy and the service is outstanding. Definitely my go to in the area for all of my jewelry needs.
Morgan Hansen
Dec 23, 2020 Report
Joe and the rest of the team at Affinity& Co are excellent! Super helpful, incredibly friendly, and they provide wonderful customer service. I came in on short notice to get my engagement ring resized and they were able to expedite the process and take care of everything within the same week. They are genuinely happy to help and appreciate their customers! I would definitely recommend.
John Oden
Sep 25, 2020 Report
I spent several thousands on an engagement ring here last year, and though communication with Elizabeth was difficult because she would take so long in responding, I ended up buying something I (we) liked. Come around this Christmas season, I request an item, no answer, i request again, no answer, I call, am told Elizabeth no longer works there and I am told that they will find what I am looking for, then NOTHING. No calls no emails no contact at all. So I visit the store. Elizabeth IS working there. So why did they lie to me? Why do I offer a decent budget and then I am lied to, with absolutely
Jeanine Moll
May 16, 2020 Report
They were very kind in fixing a necklace for me which had broke and also engraving a flask for my sons graduation. They are so kind and sweet there. Im so happy to find a great jeweler to help meet my jewelry needs.
Jeanine Moll