Business Details
18 Years
experience
Trusted Auto Dealership in Viroqua, WI
Our dealership has been serving Wisconsin since 2008, providing quality vehicles and exceptional customer service. We are a family-owned business dedicated to helping customers find reliable pre-owned and new vehicles that meet their needs. Every vehicle in our inventory undergoes thorough inspection before sale, ensuring our commitment to quality. Our staff prioritizes customer respect and satisfaction, offering transparent pricing and comprehensive information about our inventory. Located in Viroqua, Wisconsin, we represent over 30 automotive brands and maintain an extensive selection of cars, trucks, SUVs, and minivans.We provide convenient online tools for inventory browsing, service scheduling, and financing applications. Our sales hours operate Monday through Friday from 8:00 AM to 6:00 PM and Saturday from 8:00 AM to 2:00 PM. The service department maintains weekday hours from 8:00 AM to 5:00 PM. With decades of combined experience in automotive sales and service, we combine industry expertise with personalized attention to ensure each customer receives appropriate guidance and support throughout their vehicle purchasing journey.
Services
Used Vehicle Sales
New Inventory
Trade Appraisal
Financing Department
Service Appointments
Body Shop Repairs
Test Drive Scheduling
Online Inventory Search
Car Loan Applications
Vehicle Inspections
Details
- Year established: 2008
Highlights and features
- We have been serving Wisconsin communities since 2008
- Our family-owned business inspects every vehicle before sale
- We represent over 30 major automotive brands
- We maintain transparent pricing with no hidden fees
- Our experienced team provides personalized vehicle solutions
Services
Used Vehicle Sales
We offer inspected pre-owned vehicles from various manufacturers. Our inventory includes cars, trucks, SUVs, and minivans with low mileage options available. Every vehicle undergoes comprehensive inspection before entering our lot, ensuring quality and reliability for Wisconsin drivers seeking dependable transportation solutions.
New Inventory
Our new vehicle section features current model-year vehicles from over 30 automotive brands. Customers can explore various body styles including sedans, coupes, SUVs, and trucks. We help clients find manufacturer-specific options while maintaining competitive pricing and special financing offers for qualified buyers.
Trade Appraisal
We provide vehicle trade-in assessments with market-based pricing. This service helps customers understand their current vehicle's value toward new purchases. Our appraisal specialists consider make, model, condition, and market demand when determining fair trade allowances during the purchasing process.
Financing Department
Our finance team assists with vehicle loan applications from multiple lenders. We help customers navigate credit options, payment calculations, and financing approvals. Special programs exist for first-time buyers and those seeking to improve credit standing while ensuring transparent terms and conditions.
Service Appointments
We schedule regular maintenance and repair services for all vehicle types. Our certified technicians handle routine maintenance, warranty work, and collision repairs using quality parts. Service hours operate Monday through Friday from 8:00 AM to 5:00 PM for customer convenience.
Questions
What services does River Valley Auto Group offer?
We provide used and new vehicle sales, trade appraisals, financing options, and automotive repair services. Our inventory includes various makes and models from over 30 automotive brands.
Do you finance vehicles for customers with bad credit?
Our finance team works with multiple lenders to help customers with varying credit situations. While we cannot guarantee approval for all applicants, we strive to assist potential buyers in securing vehicle financing.
How can I schedule a service appointment?
Customers can request service appointments through our website, by phone at 608-637-2000, or by visiting our Viroqua location during business hours.
Are your used cars inspected before sale?
Yes, we thoroughly inspect every vehicle in our inventory before it receives a price tag, ensuring quality and reliability for our customers.
What are your business hours?
Sales operate Monday-Friday 8:00 AM-6:00 PM and Saturday 8:00 AM-2:00 PM. Service department hours are Monday-Friday 8:00 AM-5:00 PM.
Reviews (4)
Karen Solverson
Dec 02, 2021
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We had to have some work done on our truck, but it was almost hunting season and we really needed it by the weekend. Joey worked with us to get it done during the week in spite of parts shortages, and called right at 5 on the Friday before hunting and had it done. They have always provided excellent service and treated us like family. Small town service and always with a smile!!
Glen Snyder
Sep 03, 2019
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IF YOU ARE CONSIDERING BUYING A CAR FROM HERE! READ MY EXPERIENCE. My boy Andy did me wrong, and got me good. After I bought my car from the man, I took it in and told him that I kept bottoming out and that I think I need new struts, as well as my dash clicks when I turn on the AC. He said both are fine. I took it in within the warrenty time frame. I took it to sleepy hollow. Turns out all 4 structs are leaking, and I need a new blend door actuator. How much you think thats going to cost me. Now my warrenty is expired.
Stereotypical. He got me good.
Stereotypical. He got me good.
Christian Visgar
Jun 22, 2017
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Employees are friendly and honest, took my vehicle in to change tires and was told my wheel bearing is shot. Really good service prices. Would and have recommended this place to several people.
Larry Mahan
Jan 02, 2017
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I have purchased two vehicles here and so have multiple family members. I am very happy with both the sales and service that I have received here. Definitely recommend going here.
