Business Details
Your Premier Real Estate Team for West Michigan Properties
Since our founding, we have dedicated ourselves to delivering exceptional real estate services tailored to the unique needs of buyers and sellers in West Michigan. Our team of seasoned professionals brings decades of combined experience, specializing in luxury properties, waterfront homes, and vacation retreats. We leverage cutting-edge technology and targeted marketing strategies to ensure our clients' properties receive maximum exposure to qualified buyers. Our commitment extends beyond transactionswe focus on building long-term relationships by providing personalized guidance throughout every stage of the buying or selling process. With deep expertise in the local market and a national reach through Coldwell Banker's network, we consistently achieve optimal outcomes for our clients.Our 24/7 availability and results-driven approach have earned us recognition as one of the top 1% of real estate teams nationally. We pride ourselves on transparency, ethical practices, and a client-centric philosophy that prioritizes satisfaction over mere transactions. Our strategic approach to digital marketing, including virtual tours and social media campaigns, ensures properties gain the visibility they deserve. Through our extensive database and referral network, we connect sellers with qualified buyers both locally and nationally. Our track record of successful high-value transactions demonstrates our ability to navigate complex real estate scenarios with precision and care.
Services
Find My Dream Home
Home Valuation
Relocation Assistance
Luxury Property Sales
Waterfront Homes
Vacation Retreats
Market Analysis
Digital Marketing
Client Database
Transaction Support
Highlights and features
- Ranked in the top 1% nationally by Coldwell Banker
- Specialize in strategic digital marketing with 5,000+ monthly website visitors
- 24/7 availability for client needs
- Proven success selling $825M+ in properties
- Expertise in Lake Michigan waterfront properties
Associations and certifications
- Coldwell Banker International Presidents Circle
What people say
Excellent assistance
Smooth transaction
Prompt communication
Stress-free process
Unwavering support
Services
Find My Dream Home
Personalized home searches tailored to client preferences using advanced MLS access and local market expertise. Our agents specialize in luxury properties and waterfront homes across West Michigan. Strategic matching connects buyers with their ideal properties efficiently.
Home Valuation
Accurate property valuations based on comparative market analysis and current trends. Our experts provide both digital estimates and in-person appraisals. Proven track record selling $75.5M+ in 2024 alone demonstrates pricing accuracy.
Relocation Assistance
Comprehensive relocation services for clients moving to West Michigan. Includes property search, market guidance, and transition planning. Team handles 1,500+ transactions annually across multiple counties.
Digital Marketing
Multi-channel digital campaigns featuring professional photography and virtual tours. Strategic social media content reaches 20K+ email subscribers. Custom Zillow virtual tours enhance buyer engagement.
Luxury Sales
Specialized marketing for premium properties exceeding $1M. Dedicated team handles 87 transactions annually with average sale price $944K. International reach connects with buyers from Chicago and beyond.
People
Kersh Ruhl
Associate Broker | Partner
With decades of West Michigan real estate experience, Kersh specializes in luxury properties and strategic marketing. His team sells homes faster with multiple weekly showings. Recognized for transparent communication and client-focused approach.
Lauri Sisson
Associate Broker | Partner
Expert in selling complex properties including family cottages and estate homes. Successfully sells homes for top prices with strategic preparation guidance. Known for negotiating skills and emotional sensitivity during sales.
Dave Hulst
Associate Broker
Delivers long-term portfolio support for investment property owners. Combines market knowledge with problem-solving skills for ongoing client success. Recognized for thoughtful solutions and consistent communication.
Questions
What types of properties do you specialize in?
We specialize in luxury homes, waterfront properties, and vacation retreats across West Michigan, including Lake Michigan shoreline communities.
How can I get my home valued?
Use our online valuation tool or schedule a free consultation with Kersh Ruhl for a customized Comparative Market Analysis.
Do you work with out-of-state buyers?
Yes, our strategic digital marketing reaches national buyers, particularly for premium waterfront properties in sought-after locations.
What marketing methods do you use?
We combine professional photography, virtual tours, targeted social media campaigns, and Coldwell Banker's international network for maximum exposure.
Are you available outside regular business hours?
Yes, our team provides 24/7 availability for client needs through our dedicated hotline.
How quickly can you help sell my home?
Average time on market is 3 months, with multiple weekly showings and strategic pricing adjustments to optimize sale outcomes.
