Business Details
39 Years
experience
Strategic Marketing for Rural America
Established in 1987, we are a full-service marketing, advertising, and public relations agency deeply rooted in rural America. Our team brings decades of experience in strategic marketing solutions, driven by research, data, and insight to help clients solve business challenges. We specialize in understanding the unique needs of rural markets, delivering award-winning campaigns that build brands and drive measurable results.Our commitment to client success is reflected in our long-term partnerships and integrated approach, combining digital, traditional, and emerging media. With a proven track record across industries like healthcare, agriculture, and tourism, we prioritize trust, transparency, and innovation to deliver marketing investments that minimize risk while maximizing returns.
Services
Branding
SEO
Web Development
Digital Marketing
Public Relations
Social Media
Direct Mail
Media Planning
Marketing Technology
Video Production
Details
- Year established: 1987
Highlights and features
- Weve specialized in rural market strategies since 1987.
- Our team includes certified marketing professionals with B2B expertise.
- We deliver proven results through integrated, data-driven campaigns.
- Our clients span 10+ industries including healthcare and agriculture.
- We combine traditional and digital marketing for modern rural outreach.
Services
Branding
Our branding services build distinctive identities through research-driven strategy, logo design, and messaging that resonate with rural audiences. We create cohesive brand platforms that align with client goals and market demands, ensuring consistency across all touchpoints. With over 35 years of experience, we help businesses establish credibility and emotional connections in competitive markets.
Web Development
We design and develop responsive websites that reflect brand values while optimizing user experience for rural demographics. Our technical team combines creative design with SEO best practices to improve online visibility and conversion rates. From e-commerce platforms to content management systems, we deliver scalable solutions that grow with client needs using modern web technologies.
Digital Marketing
Our digital marketing strategies integrate social media, PPC, and email campaigns tailored to rural consumer behaviors. We use data analytics to refine targeting and maximize ROI, combining emerging technologies with traditional marketing wisdom. The approach focuses on building long-term customer relationships through consistent, value-driven online engagement across multiple platforms.
Public Relations
We craft compelling narratives that enhance brand reputation and media visibility through strategic press releases, community engagement, and crisis management. Our team leverages both traditional and digital channels to position clients as industry leaders. With expertise in rural market communication, we ensure messaging aligns with local values while maintaining professional credibility.
Social Media
We develop customized social media plans that combine platform-specific best practices with rural audience insights. Our campaigns focus on engagement, brand storytelling, and measurable business outcomes through content calendars and real-time analytics. The approach emphasizes community building and authentic communication to strengthen customer loyalty in rural markets.
People
Cliff Callis
Founder
With over 30 years of marketing experience, Cliff leads strategic direction and client relations. He graduated from Missouri Valley College with a degree in business, economics, and communications. His leadership extends to community service as President of the Center for Human Services Board of Directors.
Megan Hartman
President
Megan oversees agency operations with a business degree from Missouri State University and 12+ years at Callis & Associates & Associates. She previously managed retail operations at BluCurrent Credit Union before joining the agency. Her focus remains on optimizing client services and team performance through process improvements.
Stephanie McMullin
Director of Operations
Stephanie manages internal workflows and client support, leveraging 15 years of client relations experience from Wilson Toellner CPA. She ensures project timelines and budgets are maintained while balancing team resources. A Sedalia native, she focuses on operational efficiency improvements.
Dana Kelchner
Account Supervisor
Dana provides strategic leadership for key accounts after directing marketing efforts at State Fair Community College for 15 years. She specializes in brand management and integrated campaign execution. Her background includes developing digital content strategies and overseeing multidisciplinary marketing teams.
Kyle Meek
Digital Services Director
Kyle leads digital strategy with expertise in web technologies from University of Central Missouri. He specializes in SEO implementation, data analysis, and modern website development. His technical certifications support clients' digital transformation efforts while maintaining focus on measurable business outcomes.
Questions
Does Callis & Associates & Associates specialize in rural or urban marketing?
We specialize in rural marketing with deep expertise in rural America's unique cultural and consumer dynamics.
How long has Callis & Associates & Associates been in business?
Callis & Associates & Associates has operated as a marketing agency since 1987 – over 35 years of experience.
What industries does Callis & Associates & Associates serve?
We serve diverse sectors including agriculture, healthcare, education, energy, outdoor lifestyle, and senior living industries.
What makes Callis & Associates & Associates different from other agencies?
Our rural market specialization, integrated approach combining traditional and digital marketing, and long-term client relationships set us apart.
Are services available outside Missouri?
While based in Missouri, we serve clients across rural America with flexible service delivery options.
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