Business Details
17 Years
experience
Emergency
services
Your Trusted Fort Collins Auto Dealership
Since our founding in 2009, Finish Line Auto Sales has built a reputation for transparent, customer-centric automotive solutions in Fort Collins, Colorado. Originally established in Loveland, we expanded our operations to better serve Northern Colorado's growing communities while maintaining our core values of integrity and personalized service. Our team prioritizes your time and preferences throughout the purchasing process, offering a streamlined experience that reflects evolving industry standards. We partner with credit unions and national lenders to provide flexible financing options, complemented by extended service contracts and gap insurance for lasting protection. Recognized with an A+ rating from the Better Business Bureau, we uphold active membership in both the National Independent Automotive Dealer Association and Colorado Independent Automotive Dealer Association.Our commitment extends beyond sales - through our integrated body shop services, we ensure comprehensive vehicle care. Every interaction emphasizes our philosophy that customers become family, with decisions made in your best interest rather than insurance company profits. With decades of combined experience in automotive retail and repair, we maintain manufacturer-certified facilities equipped with the latest diagnostic tools and repair technologies. Our inventory spans modern fuel-efficient sedans to rugged trucks, supported by expert technicians trained to the highest industry qualifications. When you choose Finish Line Auto Sales, you select a dealership where integrity, expertise, and customer satisfaction remain our guiding principles.
Services
Vehicle Sales
Auto Financing
Body Shop Repair
Preventive Maintenance
Towing Services
Collision Repair
Used Car Inventory
Insurance Claims
Vehicle Appraisals
Warranty Services
Details
- Year established: 2009
Highlights and features
- We offer certified pre-owned vehicles with transparent pricing and vehicle history reports
- Our BBB A+ rated business maintains active membership in national and state automotive associations
- We provide financing through credit unions and national lenders with personalized approval options
- Our manufacturer-certified body shop uses factory parts and follows strict repair standards
- We guarantee 24/7 roadside assistance and emergency towing services
Associations and certifications
- BBB
Services
Vehicle Sales
We offer a diverse inventory of new, used, and certified pre-owned vehicles from leading manufacturers. Our selection includes sedans, SUVs, trucks, and specialty vehicles with transparent pricing and detailed vehicle history reports. Our experienced sales team provides personalized guidance to help customers find ideal vehicles matching their needs and budget.
Auto Financing
Our financing experts connect customers with credit union partners and national lenders to secure competitive loan rates and lease options. We provide pre-approval assistance and tailored financing solutions for various credit profiles while maintaining strict compliance with state and federal lending regulations.
Body Shop Repair
Our I-CAR certified technicians specialize in precision collision repair using OEM parts and manufacturer-approved procedures. We handle insurance claims efficiently while maintaining complete transparency throughout the repair process, backed by a comprehensive lifetime warranty on all completed work.
Preventive Maintenance
Our service department provides factory-recommended maintenance schedules including oil changes, tire rotations, brake inspections, and fluid checks. Technicians use state-of-the-art diagnostic tools to identify potential issues before they become major problems, helping maintain vehicle longevity and performance.
Towing Services
We offer 24/7 emergency roadside assistance including towing, flat tire changes, and battery jump-starts. Our certified technicians respond promptly to accident scenes and breakdown locations, providing safe vehicle transport to our facility while coordinating with insurance providers.
Questions
What vehicle financing options do you offer?
We partner with multiple lenders to provide competitive financing options including traditional loans, lease agreements, and subprime financing programs with personalized support.
Do you accept trade-in vehicles?
Yes, we offer complimentary vehicle appraisals and accept trade-ins toward the purchase of any new or used vehicle in our inventory.
What collision repair certifications do your technicians hold?
Our body shop technicians maintain I-CAR and manufacturer-specific certifications to ensure proper repair of modern vehicle safety systems and structural integrity.
Are your used vehicles inspected before sale?
All pre-owned vehicles undergo a 125-point inspection checklist and comprehensive mechanical evaluation to ensure safety and reliability before customer delivery.
Do you service vehicles under warranty?
Yes, we honor manufacturer warranties and extended service contracts while maintaining proper maintenance records to preserve warranty coverage.
What are your service department hours?
Our service department operates Monday-Friday 8AM-5PM, Saturday 8AM-12PM, with emergency roadside assistance available after hours.
Reviews (6)
Jacob Vaughan
Jan 04, 2022
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Bought a ram 1500 laramie and the dealing was amazing. Steve was wonderful to deal with and talk with. A couple small issues with the vehicle but absolutely no complaints especially with the amazing deal it was. I would absolutely reccomend anyone who is buying to at least go look and and have a conversation with amazing people there.
B. D.
Dec 14, 2021
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Steve and Mike helped me find a car after I was in a pretty big accident that totaled my previous vehicle. Both of them worked to get me a pretty great deal on the nicest car I have ever driven. They are a great team and I could not recommend them highly enough.
Not Miguel Garcia
Nov 13, 2021
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I have never in my 18 years of life been treated like such an adult and family member. I went into finish line auto sales thinking I was about to get played being an 18 year old male. But it was the exact opposite. Steve and mike and all of the other staff at finish line auto sales were the absolute peak of costumer service. If I could buy another car at this moment it would 100% be here.
Mark Koenig
Oct 15, 2021
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I highly recommend making this your first stop and saving yourself a lot of time and money. You wont find a better deal but more importantly you wont find better customer service!!! We have purchased 3 cars there and couldnt be happier. Mike went way above and beyond. Customer service like that is hard to find now days.
Just A. C.
Aug 05, 2021
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Awesome salesmen that know their stuff! They made the buying process super easy and hassle free. Stayed late while we drove from rapid to help us get our dream car. Steve was really straight forward and not pushy for sales at all! By far the best dealership Ive been in throughly enjoyed our buying experience
Adam W.
Oct 07, 2020
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Unfortunately do not recommend. Levi (the buyer) is not trustworthy. He offered me certain price for my car but later did not follow through with our agreement. Recommend working with a business you can trust, especially for such a large financial transaction.
