Business Details
12 Years
experience
Custom Websites & Ongoing Marketing for Industrial Manufacturers
Founded in 2014, Huff Industrial Marketing specializes in creating custom websites and strategic marketing solutions for small industrial manufacturers across the United States. Our team combines expertise in website development, content creation, and data-driven marketing to help businesses build trust, enhance visibility, and attract qualified leads. With over two decades of industry experience, we focus on uncovering each client's unique story and transforming it into compelling, authentic marketing that resonates with their audience.Our in-house team ensures seamless execution of every project, from initial strategy to final implementation, while maintaining a commitment to supporting American manufacturing through all initiatives.
Services
Custom Build Websites
Ongoing Marketing Programs
la Carte Marketing
Conversion Reporting
LinkedIn Page Management
Professional Photography
Public Relations
Website Maintenance
Content Creation
SEO Strategy
Details
- Year established: 2014
Highlights and features
- We have over 20 years of experience in industrial marketing for small manufacturers.
- All work is completed in-house by our dedicated team of experts.
- Our proven strategies deliver measurable results, including increased RFQs and sales growth.
- We specialize exclusively in job shops and OEMs with 50 employees or fewer.
- Our founder personally oversees every project from strategy to execution.
What people say
Website delivers RFQs weekly
Flawless execution
Marketing ROI increased
Proactive approach
Improved brand visibility
Services
Custom Build Websites
Create strategically built WordPress websites tailored for industrial audiences. Our process includes facility tours, brand analysis, and competitor research to develop sites that showcase your unique story while driving conversions. Each site features original copy, custom design, and clean coding to ensure optimal performance and user experience for manufacturers seeking to establish a strong digital presence.
Ongoing Marketing Programs
Develop long-term marketing plans aligned with your business goals. Our programs combine content creation, SEO, paid search, and analytics to build brand awareness and generate consistent leads. Weekly conversion reporting tracks performance metrics while our team implements data-driven improvements to maintain growth momentum for small manufacturers in competitive industrial markets.
la Carte Marketing
Access specialized marketing support for specific projects or ongoing needs. Services include copywriting, collateral creation, newsletter management, LinkedIn optimization, and website reviews. Our flexible approach allows manufacturers to choose exactly what they need when they need it without committing to full-service packages or long-term contracts.
Conversion Reporting
Utilize Matomo Analytics for comprehensive performance tracking and weekly conversion reports. Monitor RFQ submissions, email clicks, and call data to understand lead sources and improve marketing effectiveness. Our reporting focuses on tangible metrics rather than vanity stats, providing actionable insights to optimize your return on marketing investment.
Professional Photography
Enhance website credibility with industrial photography services. Our photographer captures high-quality images of facilities, products, and team members to create authentic visual narratives. These professional visuals help manufacturers showcase their precision, quality, and operational excellence through compelling imagery that builds trust with potential clients.
People
Dianna Huff
Founder and President
With over 25 years in industrial marketing, Dianna specializes in helping small manufacturers build effective websites and marketing strategies. She oversees all projects and client relationships at Huff Industrial Marketing.
Rachel Cunliffe
Designer & Creative Director
A seasoned web designer with 21 years of experience, Rachel brings data science expertise to design decisions and ensures visual elements effectively communicate client messaging.
Stephen Merriman
Developer & Technical Support
Stephen handles all technical aspects of website development, ensuring fast, secure, and functional WordPress implementations while providing ongoing technical support and maintenance.
Al Ferreira
Industrial Photographer
Specializing in industrial photography and videography, Al captures compelling visual content that tells manufacturers' stories through professional imagery and video production.
Art Sesnovich
Public Relations
With extensive PR experience, Art secures media coverage in industry publications and podcasts, leveraging his award-winning background to enhance clients' visibility and credibility.
Questions
What types of manufacturers do you specialize in?
We focus exclusively on small U.S. manufacturers with 50 employees or fewer, including job shops and OEMs across various industrial sectors.
What's included in your ongoing marketing programs?
Programs include content creation, SEO strategy, analytics tracking, lead generation tactics, and weekly performance reporting tailored to your business objectives.
How do you measure marketing effectiveness?
We track tangible metrics like RFQ conversions, lead sources, and sales funnel progression using Matomo Analytics, providing weekly reports for transparency.
What makes your website development process unique?
Our process integrates facility tours, brand analysis, and competitor research to create websites that authentically represent your business while optimizing for lead generation.
Can you work with existing websites?
Yes, we offer website reviews and refreshes, as well as à la carte services that can work with your current site structure.
