CBC Fine Jewelers

CBC Fine Jewelers is a family-owned and operated jewelry business in El Paso. The founding partners-the Cardenas brothers-are the second generation of a family of jewelers, bringing more than 50 years of combined experience to their customers. Now, their children are joining the business to continue a tradition of excellence in custom jewelry design and innovation.

We sat down CBC founding brothers, Gerardo and Jesus Crdenas, to learn more about how they became the finest jewelers in El Paso. Where did you grow up? How long have you lived in the area? Tell us about your family. We grew up in a family that has made their living in one aspect or another in the jewelry industry and retail operations.

Everyone who has seen the movie Titanic knows about the fabulous pendant, La Coeur de la Mer (The Heart of the Ocean), but few people know about the real jewels that were carried aboard the doomed vessel. Have you been frustrated by searching through jewelry stores looking for that perfect piece? A custom jewelry design could be the answer to obtaining that jewelry item that you have been dreaming about.

Jewelry is a unique form of art that allows the wearer to express their own unique personality. At CBC Fine Jewelers, you can fully express yourself with our custom designed rings. We have the technology and expertise to go from idea to finished product, all under one roof.

CBC Fine Jewelers is on the cutting edge of jewelry design and manufacture, and we have invested in technology that allows us to design and create your custom ring in as little as two weeks.We are currently the only jewelry store & manufacturing company in El Paso with 3D printing capability, and this technology allows us to make sure we accurately capture your dream ring before any precious metals or gemstones are touched.

CBC Fine Jewelers can give your old jewelry new life. We have the expertise and technology to take the precious metals and gemstones in heirloom jewelry and use them to create a new custom piece that fits your personality and style. Modernizing heirloom jewelry allows you to get custom jewelry at a fraction of the cost.