Business Details
11 Years
experience
Your Trusted Marketing Partner in Indiana, PA
Planful Marketing is a full-service marketing and branding agency dedicated to delivering exceptional results for our clients. Since 2015, we have specialized in digital marketing, social media management, web design, and branding services for businesses in luxury retail, food and beverage, venue, and healthcare industries. Our team of passionate designers, digital marketing experts, and creative writers employs strategic methodsincluding psychology-driven approachesto help clients achieve six-figure campaigns, 394% sales growth in one year, and improved visibility on Google.Headquartered in Indiana, Pennsylvania, we serve clients across Pittsburgh and surrounding areas, with a personalized approach that has made us a trusted partner for both local and national businesses. Our commitment to transparency, regular communication, and monthly performance reports ensures clients are always informed and engaged in their marketing journey. With a focus on innovation and client satisfaction, we pride ourselves on being more than just a service providerwe are an extension of our clients' teams, dedicated to their long-term success.
Services
Digital Marketing
Branding
Web Design
Videography
Email Marketing
Details
- Year established: 2015
Highlights and features
- We have a proven track record of achieving six-figure campaigns and 394% sales growth in one year.
- Our team combines psychology-driven strategies with creative expertise to target the right audiences.
- We offer personalized service with transparent communication and monthly performance reports.
- Female-owned and community-focused, with local leadership and industry recognition.
- We provide customizable solutions from one-time projects to comprehensive retainer plans.
What people say
Best investment ever made
Improved website traffic
Delivered six-figure campaigns
Top Google rankings achieved
Transparent communication maintained
Services
Digital Marketing
Our digital marketing services include search engine marketing, social media advertising, and targeted email campaigns. We develop data-driven strategies to increase brand visibility and drive conversions. With customized approaches for industries like luxury retail and healthcare, we help businesses achieve measurable results.
Branding
We create cohesive brand identities through logo design, packaging, and visual storytelling tailored to your target audience. Our branding strategies ensure consistent messaging across all platforms, enhancing customer recognition and trust for businesses in competitive markets.
Web Design
Our web design services focus on creating responsive, SEO-optimized websites that generate leads and improve search engine rankings. We specialize in converting complex marketing strategies into user-friendly digital experiences that drive long-term business growth.
Videography
Professional videography and photography services help clients stand out through compelling visual content. We produce marketing videos that enhance brand storytelling and improve engagement across digital platforms for increased ad conversions.
Email Marketing
We design automated email marketing campaigns that nurture leads and maintain customer relationships. Our targeted messaging strategies improve open rates and drive repeat business through personalized communication aligned with client goals.
People
Sarah Hillegas
Owner
Sarah Hillegas, founder of Planful Marketing, uses her psychology background to develop consumer-focused strategies. Recipient of the Indiana County Young ATHENA Award, she actively supports local business initiatives and community development efforts.
Questions
What industries do you specialize in?
We specialize in luxury retail, food and beverage, venue, and healthcare industries, though we have experience across various sectors.
Do you offer monthly marketing retainers?
Yes, we provide customizable retainer plans including Essential, Deluxe, and Premier packages with ongoing marketing support.
Can you help improve Google search rankings?
Yes, our SEO strategies have helped clients achieve first-page Google rankings for competitive keywords.
Do you serve businesses outside Pittsburgh?
We serve clients in Western Pennsylvania, New York City, Maryland, and Seattle with both local and national campaigns.
What sets you apart from other agencies?
Our psychology-driven strategies, proven track record, and personalized approach differentiate us from traditional marketing agencies.
Do you offer free strategy sessions?
Yes, we provide complimentary one-hour consultation sessions to discuss marketing goals and strategies.
Videos
Reviews (7)
Janie McKirgan
Jun 29, 2020
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Positive:Professionalism,Quality,Responsiveness,Value
Working with Sarah and the whole gang at Planful was a WONDERFUL experience! They were so creative, professional, responsive to our needs and a true delight to work with! They made creating and launching a new website seamless. I HIGHLY recomment them!
Working with Sarah and the whole gang at Planful was a WONDERFUL experience! They were so creative, professional, responsive to our needs and a true delight to work with! They made creating and launching a new website seamless. I HIGHLY recomment them!
Jill Stiffler
May 11, 2020
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I use Planful's business coaching services on a monthly basis, and I am always impressed by the quality and professionalism. Sarah is a joy to work with, always so encouraging and helpful. She took the time to get to know me and my business and my brand, elevated my website to further refine my target audience and reach, taught me how to research competition with specialized tools, worked with me on how to maximize my advertising dollars, and used her creativity to encourage me to design an online course - and that's just in the last few months! If you put in the work on your end, Planful will
Jessica Clark
Dec 18, 2019
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The team at Planful did an amazing job for our agency. Working with Sarah was a great experience, and she delivered high quality work. I highly recommend working with them.
Ashley Wolfe
Dec 14, 2019
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I asked Sarah to help me with a simple but elegant design for my first business card, and her team went above and beyond! Im so happy with the results. They were very professional and presented me with multiple designs to choose from. I highly recommend Planful!
Mary & Ed Strong
Jul 03, 2019
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We worked with Sarah in creating a more modern website for our company and in improving our organic Google rank. We appreciated her immediate response to our emails and/or phone calls. Sarah is professional and provides her clients with detailed instructional handouts. We look forward to seeing 1st page Google ranking with the knowledge she has provided. Ed & Mary Strong - Strong's Student Rentals
Jake Holbert
Jun 16, 2019
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Planful created many marketing images and graphics for my small business. They were extremely professional and did and excellent job. They also helped promote our business and I would say have gone above and beyond what we expected from them.
Amanda Wilson
Mar 23, 2019
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I've been with Planful a little over a year and they have helped me SO much! From walking me through a business rebrand to teaching me about social media marketing, targeting my ideal client, and helping me launch a new website - their knowledge and support have been invaluable to me as a small business owner. I can't recommend their services enough!
