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Your Trusted Subaru Dealership in Helena, MT
Placer Subaru has served Helena, MT drivers for four generations as a family-owned business committed to automotive excellence. Our dealership offers a comprehensive selection of new and used Subaru vehicles, including popular models like the Outback, Forester, and Ascent, alongside certified pre-owned options from other trusted brands. Our factory-certified service center provides expert maintenance and repairs using state-of-the-art tools and genuine OEM parts, ensuring your vehicle receives the highest quality care. We maintain a customer-first approach through personalized financing solutions, transparent pricing, and a dedicated team trained to deliver exceptional service.

With over 80 years of combined experience, our staff prioritizes long-term relationships over one-time transactions, supporting customers throughout their vehicle ownership journey. Our Helena location offers convenient access to drivers from Townsend, Montana City, and Helena Valley, with flexible scheduling options for service appointments. We guarantee competitive trade-in values through our Subaru-specific program while maintaining a no-pressure environment for selling vehicles. Our commitment to community and customer satisfaction has made us a trusted automotive partner in Montana for generations.
Services
New Vehicles Used Vehicles Service Center Parts Department Financing Options
Highlights and features
  • We offer 80 years of family-owned automotive expertise in Helena.
  • Our certified technicians use state-of-the-art tools for precise repairs.
  • We guarantee competitive trade-in values with no obligation to purchase.
  • Our finance team secures personalized payment plans for all credit types.
  • We maintain a 152-point inspection process for all pre-owned vehicles.
What people say
Excellent service Pleasant buying experience Incredible service Fair price Great people
Services
New Vehicles
We offer the latest Subaru models including Outback, Forester, and Ascent with standard all-wheel drive. Our inventory features hybrid options and advanced safety technology. Our sales team provides transparent pricing and vehicle comparisons to help customers make informed decisions.
Used Vehicles
Our certified pre-owned Subaru inventory undergoes rigorous 152-point inspections. We offer financing options for all credit types and guarantee competitive trade-in values. Every used vehicle includes detailed history reports and warranty information.
Service Center
Factory-certified technicians perform oil changes, brake repairs, and scheduled maintenance using genuine OEM parts. We offer online appointment scheduling and loaner vehicles during service. Our team handles recall repairs and complex diagnostics with precision.
Parts Department
We provide genuine Subaru parts and accessories with expert installation services. Our inventory includes performance upgrades and pet-friendly vehicle accessories. Customers can order parts online or consult our staff for specialized component needs.
Financing Options
Our finance center offers tailored leasing and loan programs through multiple lending partners. We provide credit approval assistance and payment calculators to help customers budget effectively. Special programs available for college graduates and military personnel.
Questions
What new Subaru models do you have available?
We carry all current Subaru models including Outback, Forester, Ascent, Crosstrek, and WRX with hybrid options available.
Do you offer service for non-Subaru vehicles?
Our service center specializes in Subaru maintenance but accepts all vehicle makes for general repairs and inspections.
Can I schedule service appointments online?
Yes, our website offers 24/7 online scheduling for maintenance and repair services with confirmation emails provided.
What financing options are available?
We offer Subaru-specific financing, lease programs, and work with multiple lenders to provide customized payment plans.
Do you accept trade-ins of any vehicle make?
Yes, our certified appraisal team evaluates all makes and models for competitive trade-in values with no purchase obligation.
What are your Helena dealership hours?
Sales and service open Monday-Friday 8am-6pm, Saturday 9am-4pm, closed Sundays.
Reviews (5)
Nathan Merz
Nov 18, 2021 Report
I just purchased a 2022 Subaru BRZ Limited today and I have NEVER had a better car sales experience. I live in WA State but was buying the car for my son who attends college in Helena. I emailed the dealership and I got an immediate response from my sales rep Ryan. We settled on a VERY fair price and he kept me up to date until the car arrived. I talked to the finance manager, Becky, ahead of time and she let me know what options were available for warranties with zero pressure. I was paying cash, so the deal was easy. I showed up, they showed me the car and the features and we had everything done
Heidi Hohmann
May 03, 2021 Report
Great service and experience. Decently priced as well. The waiting area is cozy and clean. The staff there are very friendly! Would highly recommend.
Sam Brown
May 05, 2020 Report
Placer Motors Subaru has been more than good to me over the years. Since my first LG wagon, up to my current Subaru LEGACY I have always been treated with respect. All of my questions have been answered so to be sure Im getting the right part for the regularly scheduled maintenance and repair. Subaru vehicles give me confidence in the winter, and I have continued great faith in the vehicles safety. Its nice to see that Placer is able to service a wide variety of vehicles as well. Trucks too
Thank you to all the folks at Placer, present, past, and future .
Roger S.
Apr 02, 2019 Report
I just returned to Helena - but, I don't trust the service department here. I took my Subaru in for a service and they marked a few leaks down - when asked they said it was just wear. Hmm... a 2016 with 27k miles has an oil seal leak that is just wear? Subaru is a much better car than that.
Unfortunately, they don't seem to care much about my car. They seem unwilling or unable to explain much about the car / issues. But they are quick to say you need something more. Last summer, I brought my Subaru in due to three warning lights illuminating - it took them an hour and a half to find
John O.
Apr 28, 2017 Report
I bought a Porsche 911 Turbo in September 2016 and the dealership reported the mileage incorrectly. I have emailed them 3 times but no response. My ebay listing shows a problem with the title because they reported two different mileage figures. Avoid this dealership is not trustworthy. I am now going to have to pay an attorney to chase them down. Avoid avoid avoid!@!@