Business Details
50+ Years
experience
Your Trusted Ford Dealership in Midland, TX
Rogers Ford has been a trusted name in the automotive industry since 1964, serving the Midland community with integrity and dedication. Founded by Bill Rogers, our family-owned dealership combines decades of experience with a commitment to exceptional customer service. Our team of Ford Certified mechanics and award-winning professionals deliver comprehensive solutions, including new and pre-owned vehicle sales, expert maintenance, and fleet services. Recognized as the first dealership in the Southwest to earn Ford Credit's Partners in Quality Award eight consecutive times, we uphold the highest standards of excellence. With deep roots in the Permian Basin, we prioritize community engagement while maintaining a focus on innovation and reliability.Our multigenerational leadership ensures continuity in our values while adapting to evolving customer needs. From personalized financing options to state-of-the-art service facilities, we provide a seamless automotive experience backed by proven expertise. Our dedication to transparency and customer satisfaction has earned us recognition as Midland's premier Ford dealership. Through every transaction, we maintain the legacy of quality established over 60 years ago while looking toward future advancements in automotive care.
Services
New Ford Vehicles
Used Cars for Sale
Certified Pre-Owned Vehicles
Auto Service & Repair
Ford Parts
Fleet Vehicle Service
Financing Options
Test Drive Scheduling
Mobile Service
Vehicle Appraisals
Details
- Year established: 1964
Highlights and features
- We have over 55 years of experience serving Midland drivers
- Our team includes Ford Certified mechanics with factory training
- We've received Ford Credit's Partners in Quality Award eight consecutive years
- We support local organizations like MISD Athletics and American Cancer Society
- Our multigenerational family ownership ensures consistent quality and values
Associations and certifications
- Ford Motor Company
Services
New Ford Vehicles
Explore our complete inventory of new Ford trucks, SUVs, and cars including F-150, Super Duty, Explorer, and Bronco models. Our sales team helps customers find the perfect vehicle matching their lifestyle and budget. With exclusive manufacturer incentives and personalized financing options, we make purchasing new Ford vehicles accessible for Midland drivers.
Certified Pre-Owned Vehicles
Our certified pre-owned Ford program offers rigorous inspection processes and extended warranties for added peace of mind. Vehicles undergo 125+ point inspections while maintaining access to Ford financing benefits. This program provides premium used vehicles with enhanced reliability guarantees for discerning customers.
Auto Service & Repair
Our Ford Certified technicians provide comprehensive maintenance and repair services using genuine parts and advanced diagnostic equipment. From routine oil changes to complex engine diagnostics, we ensure optimal vehicle performance. The service center accommodates both personal and commercial fleet vehicles with priority scheduling options.
Financing Options
Our finance department offers competitive loan rates, lease programs, and credit solutions for all customer profiles. With both Ford Credit and third-party financing options, we help customers secure favorable terms. The online application process streamlines pre-approval while our specialists provide personalized guidance during visits.
Mobile Service
We bring maintenance and repair services directly to customers' homes or workplaces for added convenience. This service includes oil changes, tire rotations, recall repairs, and filter replacements. Our mobile units maintain full functionality while eliminating the need for dealership visits during scheduled service appointments.
People
Doss Rogers
Majority Owner
Doss Rogers has led Rogers Ford since 1990, continuing his father's legacy of excellence. With over four decades in the automotive industry, he maintains our commitment to quality service while expanding our community impact through local partnerships.
Todd Rogers
Vice President
Todd Rogers serves as Vice President, combining Texas A&M education with hands-on automotive expertise. As third-generation leadership, he focuses on operational efficiency and digital innovation while maintaining family business values.
Scott Rogers
Sales Associate
Scott Rogers contributes to daily operations with personalized customer service. As part of the founding family, he embodies our commitment to automotive excellence while assisting customers with vehicle selection and financing options.
Questions
Where is Rogers Ford located in Midland, TX?
We're located at 4200 W Wall St, Midland, TX 79703, serving customers from Midland, Odessa, Big Spring, and surrounding communities.
What new Ford models are available at your dealership?
We offer the complete Ford lineup including F-150, Super Duty, Ranger, Explorer, Expedition, Escape, Bronco, Mustang, and Mach-E models.
Do you sell used cars in Midland, TX?
Yes, we have a wide selection of certified pre-owned Fords and other quality used vehicles under $25,000 for families and commuters.
Can I get financing or lease options at Rogers Ford?
Our finance experts help customers find competitive auto financing and lease options tailored to their budget and lifestyle needs.
What service and repair options do you provide?
Our Ford Certified service center offers maintenance, diagnostics, fleet services, and repairs using genuine Ford parts and factory-trained technicians.
What makes Rogers Ford different from other dealerships?
As a family-owned business since 1964, we combine generational expertise with award-winning service and deep community involvement.
Videos
Reviews (6)
Floyd R.
Jan 07, 2022
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I use the Fast Lube service because I run a Hotshot truck and time is money. The folks in the Fast Lube department are great. They get you in, serviced, and back on the road fast. Both times that I have used their service I was in and out in under an hour. The people are friendly, courteous, and professional...
Jerry Merrill
Dec 28, 2021
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Took a F250 Diesel truck to them that was not running. After a month and half of nothing and very little communication with the service advisor, they still have not worked on it! Tried calling the service manager several times but they would never return my call. Very frustrating. I am having it towed to another automotive shop that can get it running. I would not recommend this place for service.
Denise Nonya
Dec 19, 2021
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This last time I brought my suv in, they didnt do the tire rotation that the paperwork said had been done. When I called the next day to ask them about it, they scheduled a mobile mechanic to come next day and check everything that was said to have been done previously. In the end my tire rotation was completed and everything else had been done. They threw in a complimentary oil change for the trouble. So even though it wasn't done right the first time I still give them 5 stars for doing all they could to make it right. And I've never had a problem with this place prior to this.
Peter McCormick
Nov 27, 2021
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That was the best car service I have ever experienced. Granted it was only a basic, 15K service, but they performed as stated, the facility to wait was great. Very happy.
R. Terrapin W.
Sep 04, 2021
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SAVED US! We were on a trip across Texas to California and had a break down while pulling an RV. ROGERS Ford, for us in, repaired and back on the road in 4 days.
Incredible, since SEWELL FORD, a few miles away told us they wouldn't even look at our F-150 for "4 to 6 weeks"!! That's right, weeks!!
Incredible, since SEWELL FORD, a few miles away told us they wouldn't even look at our F-150 for "4 to 6 weeks"!! That's right, weeks!!
Thad Gallegos
Aug 19, 2021
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Recently bought a 2021 F150. With less than 3,000 mile on it. I am already having issues with the temperature controls. I was told when buying a brand new vehicle that while its under warranty I could send it in and get loaner while its being worked on. Since this dealership doesnt do appointments and you have to drop your truck off and wait a week out to get it worked on, I am without a Truck to go to work. I have called daily asking if there is a loaner truck in, and am told every day theres not. They refuse to call you when one comes in because its against their policy. Two months