Business Details
21 Years
experience
Custom Signage & Graphics Solutions in Rochester, NY
Founded in 2005, Vital Signs has established itself as Rochester NY's premier sign and graphics company. Our state-of-the-art 15,000 sq. ft. facility houses cutting-edge technology and a team of certified professionals specializing in design, fabrication, and installation. With 3M Certified Graphics Installation expertise and Women-Owned Business certification, we deliver comprehensive visual marketing solutions. Our in-house capabilities span exterior/interior signage, vehicle wraps, and event displays, ensuring quality control from concept to completion. Backed by two decades of experience and a 18-member team, we combine creative design with technical precision to create impactful brand solutions.Our commitment to excellence is demonstrated through precision manufacturing, certified installations, and personalized project management. We serve businesses across Western New York with tailored solutions that maximize brand visibility and marketing effectiveness. Our growth trajectory reflects our dedication to innovation, quality, and customer satisfaction. As industry leaders, we maintain rigorous standards through continuous equipment upgrades and staff training. Our proven track record with major local institutions underscores our position as the region's most trusted sign and graphics provider.
Services
Custom Signage
Vehicle Wraps
Event Displays
Graphics Installation
Monument Signs
Wayfinding Systems
Banner Stands
Architectural Graphics
Falcon Flags
Table Throws
Details
- Year established: 2005
Highlights and features
- We offer professional in-house design services with creative expertise
- Our dedicated project managers ensure seamless execution from concept to completion
- Skilled fabricators utilize state-of-the-art manufacturing equipment
- We provide comprehensive solutions across all sign and graphics categories
- Certified technicians guarantee industry-standard installations
Associations and certifications
- 3M Certified Graphics Installation Company
What people say
BEST
Excellent turn-around time
High quality end result
Best quality materials
Creative and encouraging
Services
Custom Signage
We create custom exterior and interior signs including channel letters, monument signs, and wayfinding systems. Our solutions combine durable materials with precision manufacturing for lasting visibility. Each project receives expert design consultation and professional installation to ensure optimal brand impact.
Vehicle Wraps
Full and partial vehicle wraps transform cars, trucks, and boats into moving advertisements. Our 3M Certified installers use premium materials for durable, eye-catching graphics that withstand New York weather conditions while maximizing brand exposure.
Event Displays
We provide complete event display solutions including pop-up booths, retractable banners, and custom canopy tents. Our portable displays combine vibrant graphics with durable construction to create memorable trade show experiences that attract attendees.
Architectural Graphics
Transform commercial spaces with decorative wall graphics, window decals, and dimensional lettering. Our solutions enhance branding while providing functional benefits like wayfinding and privacy in corporate environments.
Emergency Vehicle Graphics
Specialized reflective and 22K gold graphics for police, fire, and ambulance vehicles ensure high visibility. Our durable markings withstand frequent use while maintaining professional appearance for critical service vehicles.
People
Josh Palmer
Owner | Founder
3M Certified Installer with over 18 years of sign industry experience, specializing in vehicle wraps and large format graphics. Founded Vital Signs in 2005 and leads strategic operations.
Amy Catalano
Owner | Operations
Co-owner and operations leader with extensive experience in large format marketing. Certified Women-Owned business advocate who joined in 2018 to expand company capabilities.
Randy DiSalvo
Creative Director
Leads design team with expertise in creating visually compelling graphics that balance artistic vision with practical marketing requirements for commercial clients.
Steve Stanley
Sales Manager
Manages client relationships with focus on understanding business needs and delivering tailored sign solutions that maximize marketing effectiveness.
Eric Schaetzke
Lead Fabricator
Supervises production team with emphasis on precision manufacturing techniques and quality control for all custom sign and display projects.
Questions
What types of signs do you create?
We create all types including channel letters, monument signs, wayfinding systems, vehicle wraps, and event displays using both illuminated and non-illuminated technologies.
Are you certified for vehicle graphics installation?
Yes, we are a 3M Certified Graphics Installation Company with multiple certified technicians on staff for automotive and specialty vehicle applications.
Do you handle complete sign projects from design to installation?
Yes, we provide full-service solutions including design consultation, permitting assistance, fabrication, and professional installation for all sign types.
What areas do you serve?
We primarily serve Rochester NY and the Western New York region, with clients ranging from small businesses to major local institutions.
Can you create custom event displays?
Yes, we design and fabricate complete trade show solutions including pop-up booths, retractable banners, canopy tents, and custom exhibit structures.
What makes your company different from other sign providers?
We combine in-house design expertise, state-of-the-art manufacturing, certified installation teams, and personalized service to deliver superior quality and reliability.
Reviews (2)
Vicky N.
Oct 24, 2020
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Jamie and Amy are GREAT! Their communication, fast proof turnaround time, pricing, and lead time was perfect. I wished I did business with them sooner! I was referred by Roc Signs because they were backlogged but they did not treat me any different. Jamie was great to work with and she is incredibly talented with her design work. I was impressed when I gave her a picture of an idea and she delivered EXACTLY what I wanted. It only took her two proofs mainly because I wanted her artwork to be bigger, but her concept was on point. She even surprised me by tagging me on their Instagram stories of the
Dan R.
Aug 15, 2015
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Five stars all the way. Kim was amazing, after sending her some ideas she was able to put together a template within a few hours. We emailed and talked on the phone several times to iron out the details. The car was lettered up within 48 hours of my initial phone call. The lettering looks awesome! We even had some very last-minute additions and it was not a problem at all. I would definitely do business with them again. The Dent Guy
