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29 Years
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Emergency
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Your Trusted HVAC Partner in Mount Horeb, WI
JW Brager Heating & Cooling was founded in Mount Horeb in 1997 and has been a trusted provider of heating and cooling services ever since. Our professional, knowledgeable, and fully trained crew ensures the quality of our work, and we are committed to completing every job quickly and correctly. We carry innovative, high-end Lennox products that deliver efficient and reliable performance to keep homes comfortable year-round. Our friendly technicians make repair challenges look simple, allowing customers to return to a comfortable home environment swiftly. As a family-owned business, we pride ourselves on our long-term commitment to the community and our customers.

We have earned the Lennox Industries Length of Dealership Award, which recognizes our dedication to the Lennox brand and our community. Our team specializes in energy efficiency and advanced HVAC technologies, ensuring solutions tailored to modern needs. We offer expert repair, maintenance, and installation services for HVAC systems, including air conditioners, furnaces, heat pumps, and indoor air quality products. Our focus on customer satisfaction and whole-home comfort has made us a local leader in HVAC services.
Services
HVAC Repair Furnace Installation Air Conditioning Indoor Air Quality Thermostat Services Heat Pump Maintenance Garage Heater Installation Packaged Systems Humidifier Services Ventilation Solutions
Details
  • Year established: 1997
Highlights and features
  • We are a family-owned business serving the community since 1997.
  • Our team consists of certified experts with extensive HVAC experience.
  • We offer 24/7 emergency service for urgent heating and cooling needs.
  • We specialize in energy-efficient Lennox products and advanced technologies.
  • We provide transparent pricing and financing options for customer convenience.
Associations and certifications
  • Lennox Industries Length of Dealership Award
Services
HVAC Repair
Our HVAC repair services address urgent heating and cooling system issues with prompt, reliable solutions. Technicians diagnose and fix problems efficiently, minimizing downtime and restoring comfort. We handle all brands and models, ensuring systems operate at peak performance.
Furnace Installation
We specialize in furnace installation, offering energy-efficient models that reduce heating costs. Our experts guide customers through system selection, ensuring optimal sizing and compatibility with home requirements for long-term reliability.
Air Conditioning
Our air conditioning services include installation, maintenance, and repair of high-efficiency units. We focus on quiet operation and energy savings, using Lennox systems that improve home comfort while lowering utility bills.
Indoor Air Quality
We enhance indoor air quality with advanced filtration, ventilation, and humidity control systems. Solutions target allergens, pollutants, and moisture imbalances, creating healthier living environments for allergy-sensitive households.
Thermostat Services
Our thermostat services include smart thermostat installation and programming. These devices optimize energy use through precise temperature control, remote access, and adaptive scheduling, improving efficiency and user convenience.
People
James Brager
Owner
James Brager has worked in HVAC since 1997, joining the family business after earning a political science degree. He specializes in energy efficiency and advanced technologies, purchasing the company in 2013. An avid outdoorsman, he lives in Mount Horeb with his family.
Questions
What HVAC services do you offer?
We provide heating, cooling, air quality, and thermostat services, including installation, repair, and maintenance for residential systems.
Do you offer emergency HVAC service?
Yes, we provide 24/7 emergency service for urgent heating and cooling system failures.
Are financing options available?
Yes, qualified buyers can finance new Lennox systems with no payments or interest for 12 months.
Which areas do you serve?
We serve Mount Horeb and surrounding communities including Madison, Verona, and Belleville.
How can I schedule an appointment?
Call us at 608-523-9293 or request service online through our website.
Do you offer rebates on new systems?
Yes, receive up to $1,800 in rebates when purchasing a Lennox Ultimate Comfort System.
Reviews (6)
Ryan Vartanian
Jan 28, 2021 Report
I called JW Brager on one of the coldest days of the year because my furnace would not turn on, and was making a bit of a buzzing noise when it failed to come on. They showed up at my place in 20 minutes, had the problem diagnosed in 15, and the repair done in about another 15 minutes. Price was great, and my furnace is quieter than it has ever been in the 5 years I owned the house. Great overall, and will definitely use them in the future if I need it.
Robert Wiedenhoeft
Aug 03, 2020 Report
James and his team were great! I was given honest feedback about what worked best with my needs and budget. They replaced my furnace (and added central AC!!) before my furnace was given a chance to go caput. The invoice was exactly what was quoted. And he filled out 90% of the rebate paperwork for me!! That was a really nice touch. I highly recommend.
Shain Z.
Dec 15, 2019 Report
Fast and efficient -- friendly too!
Had our furnace back in working order in about 15 minutes! Farewell frigid temps.
John Starkweather
Aug 01, 2019 Report
Positive:Punctuality,Quality,Responsiveness,Value
James came to our rescue after our old furnace broke down. He was prompt, courteous, fairly priced, and clean. Basically everything you could ask for.
Ryan Booth
Jun 24, 2016 Report
I couldn't have asked for better service. We needed help with our a/c that was out and the Brager guys took care of us. They new it was going to get hot and it was amazing how fast they got the work done! They are by far the best at what they do. Thanks Brager Heating and Cooling!!!
Mike Peters
May 17, 2014 Report
Our furnace was out, so I called James Brager. I figured it might take a day or so for them to make it out, but they came out within 2 hours. He checked all of the usual problems, but everything seemed fine. After looking at our intake pipe, he wondered if it was clogged. He pulled that apart and sure enough it was a wasp nest! James definitely knows what he is doing and we will call him first if we have any other issues.