Business Details
36 Years
experience
Your Trusted Partner for Marketing and Web Development Solutions
For over three decades, we have specialized in creating strategically elegant solutions and executing them with tactical precision and world-class support. Our approach begins with active listening to understand client challenges, followed by developing innovative solutions that drive sales, engagement, and long-term success. Our strength lies in integrating marketing disciplines and ideas to address complex business needs while maintaining a focus on measurable outcomes. With a US-based development team, we manage web projects in real-time, ensuring fast and accurate delivery that aligns with client goals. Our expertise extends to fractional tech leadership, sales training platforms like TechScholar, and industry-specific solutions for sectors such as parking and digital technology.We prioritize transparency, client collaboration, and scalable strategies to adapt to evolving requirements. Our track record includes partnerships with Fortune 500 companies and niche brands, reflecting our ability to deliver results across diverse markets. We combine deep industry experience with a commitment to staying ahead of technological advancements to provide clients with competitive advantages. Our teams global presence and multidisciplinary skills enable us to tackle projects of any scale while maintaining personalized service. We measure success through client satisfaction, project adherence to budget and timelines, and the tangible growth achieved for our partners.
Services
Marketing Solutions
Web Application Development
Parking Industry Solutions
Product Sourcing
Sales Training Platforms
Details
- Year established: 1990
Highlights and features
- We offer 30+ years of experience in integrated marketing and technology solutions.
- Our US-based team provides real-time project management and technical expertise.
- We integrate marketing disciplines to address complex business challenges holistically.
- Our client-centric approach ensures projects align with budget, timeline, and goals.
- We maintain long-term partnerships through transparency and measurable results.
What people say
High-quality web application work
Delivered on-time and on-budget
Instrumental in digital transformation
Top-notch developers
Creative and enthusiastic team
Services
Marketing Solutions
We design and execute customized marketing strategies that combine traditional and digital approaches to drive business growth. Our services include partnership marketing, sales incentive programs, and trade promotions tailored to client needs. With expertise in brand positioning and campaign analytics, we help businesses increase market share and revenue through data-driven tactics.
Web Application Development
Our US-based team delivers scalable web applications with strategic planning and technical precision. From e-commerce platforms to enterprise solutions, we focus on user experience, security, and integration with existing systems. We provide full lifecycle management from concept to deployment, ensuring alignment with business objectives and industry standards.
Parking Industry Solutions
We develop specialized digital platforms for parking management, including reservation systems, mobile apps, and payment integrations. Our solutions support real-time pricing, location search, and API connectivity with third-party vendors. With 16+ years of experience in this sector, we enable clients to streamline operations and enhance customer experiences.
Sales Training Platforms
Our TechScholar platform provides product-specific sales training modules for channel partners and distributors. The system tracks completion, generates reports, and integrates with incentive programs. Designed for scalability, it supports brands like Microsoft and HP in improving sales force effectiveness through targeted educational content.
Product Sourcing
We identify and evaluate product opportunities from global manufacturers, focusing on cost-effective solutions for client needs. Our services include preliminary sourcing, pricing analysis, and supplier relationship management. This helps businesses expand their offerings while maintaining quality and competitive pricing.
People
William Breslow
Founder & Principal
Founded Strategic Direct in 1990 after senior roles at major sales promotion agencies. Built a blue-chip client list including Fujifilm USA. Combines marketing expertise with artistic pursuits as a metal sculptor.
Leah Graygor
EVP & Partner
Led TechScholar's growth since 2008 with expertise in project management and digital media. Previously held leadership roles at IMAIRA Digital Media and Time Warner. Focuses on client relationship development and platform innovation.
Belinda Anderton
Fractional Director
Provides fractional CTO services specializing in eCommerce strategy and data analysis. Works with global brands while based in Sao Paulo. Expertise includes UX design and business scaling for tech-driven companies.
Miguel Machado
Development Team Lead
Manages developer teams for Strategic Direct since 2012. Combines academic experience as a university professor with practical skills in software development and business intelligence consulting across multiple languages.
Vicki-Lynn Scheider
Office Manager
Oversees administrative operations for Strategic Direct and TechScholar with 15+ years of experience. Provides bookkeeping services to NYC-based clients while managing remote teams and maintaining organizational efficiency.
Questions
What industries do you specialize in?
We focus on marketing technology, sales training platforms, and parking industry solutions with clients ranging from Fortune 500 companies to niche brands.
How do you ensure project timelines and budgets?
We provide detailed Scope of Work documents with low/high budget estimates and require written approval for major revisions to maintain transparency.
Can you handle international development projects?
Yes, we coordinate global teams while maintaining US-based project management oversight for all international initiatives.
What sets your sales training platform apart?
TechScholar combines customizable training modules with incentive tracking systems used by major brands like Microsoft and HP.
Do you offer ongoing website maintenance?
Yes, we provide CMS support, feature updates, and technical maintenance for long-term digital solutions.
