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Business Details
50+ Years
experience
Your Trusted Real Estate Partner in Florence, OR
Established in 1956 as Florence Realty Company, our firm has grown to become a trusted leader in the Florence real estate market. With a team of 20 highly qualified agents and an experienced licensed broker, we combine decades of local expertise with cutting-edge tools like MLS access and public record searches to deliver exceptional service. Our agents hold industry certifications such as GRI, CRS, and EBC, ensuring clients receive informed guidance through every transaction.

We pride ourselves on our 24/7 administrative support, seamless document processing, and a legacy of community leadership spanning over 65 years. Backed by Coldwell Banker's national network since 1999, we maintain an unwavering commitment to ethical practices and client satisfaction, as evidenced by our numerous five-star testimonials.
Services
Home Buying Home Selling Property Valuation Market Analysis Find an Agent MLS Access Rental Property Sales Land Sales Real Estate Consultation Commercial Real Estate
Details
  • Year established: 1956
Highlights and features
  • We offer 20 agents with extensive local market expertise
  • Our team holds multiple industry certifications including GRI and CRS
  • 24/7 administrative support ensures timely document processing
  • Fully integrated office with instant MLS and public record access
  • Established reputation serving the Florence community since 1956
Associations and certifications
  • RCRB - Certified Real Estate Brokerage Manager
  • GRI Graduate, REALTOR Institute
  • CRS - Certified Residential Specialist
  • EBC - EcoBroker Certified
What people say
Outstanding business reputation Highest quality service Perfect offer at perfect time Stunning pictures Professional and caring
Services
Home Buying
Our expert agents guide clients through every step of home acquisition in Florence, from market analysis to closing. With access to MLS listings and advanced search tools, we help buyers find properties matching their specific criteria while providing competitive bidding strategies. Our certified professionals ensure smooth transactions backed by over 65 years of local expertise.
Home Selling
We maximize property value through strategic marketing, professional photography, and targeted outreach to qualified buyers. Our team implements data-driven pricing strategies and handles all transaction logistics. With 20 agents specializing in Florence's diverse neighborhoods, we consistently deliver successful sales outcomes as evidenced by numerous client testimonials.
Property Valuation
Our valuation services combine MLS data, recent comparable sales, and local market trends to determine accurate property values. Certified agents utilize advanced analytical tools to provide precise assessments for sellers and buyers. This service helps set competitive listing prices or make informed purchase offers in Florence's dynamic real estate market.
Market Analysis
We provide comprehensive market insights including inventory levels, pricing trends, and transaction statistics for Florence and surrounding areas. Clients receive customized reports tracking monthly changes in new listings, sales volume, and average asking prices. This data-driven approach supports strategic buying and selling decisions with up-to-date market intelligence.
Agent Referral
Our referral program connects clients with specialized agents across 10+ real estate niches including commercial properties, land sales, and investment portfolios. With 20 qualified professionals in our office, we ensure clients work with experts matching their specific needs through personalized introductions and ongoing support coordination.
People
Andy Johnson
Principal Broker
Current owner with 20+ years in real estate, specializing in Florence market dynamics and transaction management. Leads a team of 20 agents while maintaining active involvement in client transactions.
Alva Bracey
Broker
Certified Residential Specialist with expertise in luxury properties and complex transactions. Recognized for exceptional client advocacy and achieving premium sale prices in competitive markets.
Aric Sneddon
Broker
Veteran agent specializing in waterfront properties and investment portfolios. Holds GRI certification and provides strategic guidance for both local and out-of-state property investors.
Sadie Clark
Broker
Marketing expert with focus on digital property promotion and client relationship management. Coordinates professional photography and virtual tours to maximize property exposure.
Shirley Hunt
Broker
25-year veteran serving first-time buyers and relocation clients. Known for personalized service and comprehensive guidance through every stage of the home buying process.
Questions
How can I get an accurate valuation for my Florence home?
Contact our certified agents for a complimentary comparative market analysis using MLS data and recent local sales to determine your home's current market value.
Do you offer virtual tours for property showings?
Yes, our agents provide professional virtual tours with 3D walkthroughs and video presentations for both buyers and sellers using advanced digital tools.
What real estate services do you offer beyond residential sales?
We handle commercial properties, land sales, rental investments, and relocation services with specialized agents for each property type and transaction need.
How does your referral program work for finding the right agent?
Our system matches clients with agents based on property type, location, and client needs through personalized introductions and coordinated team support.
What certifications distinguish your agents in Florence's market?
Our team holds industry-recognized credentials including GRI, CRS, and EBC certifications, ensuring advanced expertise in real estate transactions and sustainability.
Can you help with buying or selling in Florence's competitive market?
Our agents implement proven strategies for both buyers and sellers, including competitive offer positioning and aggressive marketing campaigns to succeed in challenging conditions.
Reviews (4)
Kara Roby
Sep 19, 2021 Report
Positive:Professionalism,Quality,Responsiveness,Value
Alva Bracey is AMAZING! She knocked it out of the park for me, making offers on homes in an insane market - finally got one! Answered my calls and text at all hours. She understood the stress I was going through - nothing but wonderful things to say!
Steven Fandrey
Jul 20, 2020 Report
I've been doing business with CB Coast for about 20 years. Andy Johnson and his group are very professional and extremely hard working. I highly recommend there services.
Susan Kalina
Oct 11, 2019 Report
Easy to find their office. Welcoming greeting from receptionist. Met a knowledgeable and friendly broker who I look forward to working with.
Greg Murray
Jan 17, 2019 Report
My Wife & I Went To This Realtor For Our New Home Seeking Adventure Here In Florence Oregon. Shirley Hunt Took Us Under Her Wing & Showed Us Many Homes In Our Price Range. All The Staff Here Are Truly Professional & Caring Real Estate People. Closing Soon On Our New Home! Kudos To You All!