Wilde Automotive, founded by Harold L. Wilde, is a family owned and operated car dealership business. Harold's career began in 1944 in Muskegon, MI, where upon returning from WWII he opened a used vehicle sales operation with Bob Siscoe. Hard work, perseverance, and keeping family first were major elements in his life, and these elements continue to influence the Wilde Automotive Group.
Over the years, Mr. Wilde's used car dealership operation grew to 12 dealerships in Florida and Wisconsin including car dealerships for: Honda, Toyota, Scion, Jaguar, Lexus, Subaru, Chrysler, Jeep, Dodge and Ram. Through a continued commitment to integrity, customer satisfaction and family values, Harold's legacy continues in the Wilde Automotive Group.
Over the years, Mr. Wilde's used car dealership operation grew to 12 dealerships in Florida and Wisconsin including car dealerships for: Honda, Toyota, Scion, Jaguar, Lexus, Subaru, Chrysler, Jeep, Dodge and Ram. Through a continued commitment to integrity, customer satisfaction and family values, Harold's legacy continues in the Wilde Automotive Group.
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Harold Wilde started the Wilde Automotive Family when he returned home from his duty as a pilot during World War 2. Settling down and opening a used car dealership was his first step in what would be an illustrious career as a businessman and community leader. The family still remains in control of Harold's legacy and continues to practice the principles that he preached.
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