With an influx of online inquiries as borrowers become more tech-savvy, consumer direct lenders are more likely to win deals by being the first to respond. Surefire's solutions, such as Power Calls and Power Messaging, make it a breeze to stay compliant while maintaining a human touch.
Retail lenders rely on Surefire CRM for an efficient, personalized lending process from the start with lead nurturing campaigns all the way to follow-up communications.Wholesale lenders do more business at higher margins with Surefire's centralized marketing messaging. Lead distribution algorithms and open data interfaces ensure that you can grow your list of approved brokers on day one.
Retail lenders rely on Surefire CRM for an efficient, personalized lending process from the start with lead nurturing campaigns all the way to follow-up communications.Wholesale lenders do more business at higher margins with Surefire's centralized marketing messaging. Lead distribution algorithms and open data interfaces ensure that you can grow your list of approved brokers on day one.
Services
Company
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Founded in 2003, Top of Mind Networks was created with the vision to provide customized, turn-key CRM solutions to the mortgage industry so that mortgage professionals can go out and do what they do best. Founded in 2003, Top of Mind Networks and its Surefire CRM were created with the vision to provide customized, turn-key CRM solutions to the mortgage industry.
Solutions
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See why Surefire is trusted by mortgage professionals ranging from small broker teams to credit unions to large independent mortgage bankers. Surefire CRM and Mortgage Marketing Engine helps thousands of mortgage professionals win new business, drive repeat business, and earn the right to referral business.
Surefire CRM
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Surefire CRM and Mortgage Marketing Engine helps thousands of mortgage professionals win new business, drive repeat business, and earn the right to referral business. With intuitive, set-it-and-forget-it workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their connections with borrowers, recruits, members, brokers, and real estate agents all through one powerful platform.
Client for Life
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Will your borrowers even remember your name in a year? How about five years? Probably not-more than half of homeowners switch agents on their next transaction. Add the Client for Life Workflow for Surefire CRM to keep your past clients close for that refi, second home, or house upgrade down the road.
Competing with Content
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To capture customers' attention in a record-breaking market, lenders need to deliver content that adds value. Thoughtful touches like annual birthday cards are a good place to start, but messages that educate, inform or entertain will have an even more powerful impact.
Surefire CRM's creative content library, built by skilled mortgage marketing experts and updated every week, is designed to deliver the kind of "wow" factor that can prompt a former client to get back in touch for the first time in years.Then we make it easy to deploy content at scale with seamless connectivity to your LOS and last-mile delivery through our powerful marketing automation.
Surefire CRM's creative content library, built by skilled mortgage marketing experts and updated every week, is designed to deliver the kind of "wow" factor that can prompt a former client to get back in touch for the first time in years.Then we make it easy to deploy content at scale with seamless connectivity to your LOS and last-mile delivery through our powerful marketing automation.
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