Business Details
50+ Years
experience
Strategic Marketing & Digital Solutions for Home Builders
At Group Two, we serve as strategic partners for builders and marketers, combining deep industry knowledge with data-driven insights to deliver impactful solutions. Our approach is rooted in meticulous market research, creative storytelling, and fostering genuine human connections to drive measurable results. We empower builders through tailored resources that address unique challenges, from lead generation to sales optimization. With a focus on teamwork and innovation, we unite industry professionals to achieve collective success. Our commitment to curiosity ensures we stay ahead of evolving trends, while our human-centered methodology prioritizes individual client needs.Since 1969, we have been passionate about building connections that strengthen the homebuilding industry. Our multidisciplinary team of experts brings decades of experience, ensuring every strategy we develop aligns with the dynamic demands of the market. By integrating cutting-edge digital practices with proven marketing frameworks, we help businesses thrive in a competitive landscape. Our guiding principles of empowerment, results-driven outcomes, and collaboration form the foundation of everything we do. Through continuous learning and adaptation, we remain dedicated to advancing the industry while delivering exceptional value to our clients.
Services
Digital Marketing
Creative Services
Sales Coaching
Strategic Planning
Website Development
Details
- Year established: 1969
Highlights and features
- We offer 55+ years of combined experience in homebuilding marketing expertise.
- Our strategies combine data-driven insights with creative storytelling for measurable results.
- We provide tailored resources addressing builders' unique challenges and goals.
- Our team includes certified experts in digital marketing and sales optimization.
- We foster industry collaboration through builder-buyer connection initiatives.
Services
Digital Marketing
Our analytics-driven digital marketing program leverages hyper-geo-targeting and audience segmentation to elevate your online presence. We implement cutting-edge techniques to boost conversions and maximize ROI for homebuilders. Our strategies ensure measurable growth through targeted campaigns aligned with buyer behavior patterns.
Creative Services
We create impactful visual identities and storytelling campaigns that resonate with target audiences. Our creative team develops cohesive brand experiences through logo design, advertising campaigns, and multimedia content. Every creative element is strategically crafted to evoke emotional connections and reinforce brand messaging.
Online Sales Coaching
Our 6-month program transforms sales teams into OSC Superstars by bridging the gap between online engagement and conversion. We provide targeted strategies and ongoing support to optimize sales processes. The program focuses on practical skills development and real-world application for immediate business impact.
Strategic Planning
We develop customized marketing strategies based on extensive industry experience and market research. Our approach combines proven frameworks with innovative digital practices to create actionable roadmaps. Strategies focus on lead generation, brand positioning, and sustainable business growth tailored to each builder's unique needs.
Website Development
Our websites integrate CRM systems and digital marketing tools to create conversion-focused platforms. We design user experiences that captivate audiences while driving measurable business outcomes. The development process emphasizes seamless functionality and alignment with overall marketing objectives for maximum impact.
People
Mollie Elkman
Owner & President
With decades of industry leadership, Mollie Elkman drives Group Two's vision for empowering builders through strategic marketing solutions and innovative approaches to homebuilding industry challenges.
Daniel Gerson
Chief Operating Officer
Daniel Gerson oversees daily operations, ensuring efficient delivery of services while maintaining the company's commitment to excellence in builder-marketer connections and industry advancement.
Brenna Ryan
Vice President
Brenna Ryan leads agency strategy development, focusing on expanding Group Two's capabilities in digital marketing and strategic consulting for homebuilders across the United States.
Alexis Udine
Business Development Director
Alexis Udine spearheads business growth initiatives, connecting builders with tailored marketing solutions that drive measurable results and long-term industry partnerships.
David Whaite
Creative Director
David Whaite leads the creative team in developing innovative visual identities and storytelling campaigns that effectively communicate builders' unique value propositions to target audiences.
Questions
What industries does Group Two specialize in?
We specialize in homebuilding and construction-related marketing, working exclusively with builders, developers, and industry professionals to enhance their market presence.
How do you tailor marketing strategies for different builders?
Our strategies combine industry-wide best practices with customized solutions addressing each builder's specific market conditions, target demographics, and business objectives.
What sets your sales coaching program apart?
Our 6-month OSC Superstars program provides ongoing support and practical training focused on converting online leads into actual sales through proven methodologies.
Can you help with both digital and traditional marketing?
Yes, we integrate digital marketing with traditional approaches, creating comprehensive campaigns that leverage the strengths of both mediums for maximum impact.
How do you measure campaign success?
We track key metrics like lead conversion rates, website traffic growth, and sales performance while providing regular reporting on ROI and strategic adjustments.
Do you work with builders nationwide?
We partner with builders across America, adapting our strategies to local market conditions while maintaining consistent brand messaging and quality standards.
Videos
Reviews (7)
Jolene Sherwood
Oct 08, 2017
Report
A home builder in the South & Southwest suburbs of Illinois, we have been with Group Two for a little over 2 years. In that time, we have grown substantially in both our social media engagement, and website traffic. Our main contact is very responsive, and their reporting is spot on with suggestions and content that is relevant to your given field, and work. Working with Group Two has elevated our business, and taken the hassle out of handling various online accounts.
Nick Thompson
Sep 14, 2017
Report
We've been a client of Group Two now for 7 years, and they've played a vital role in our marketing strategies and campaigns ever since. There staff is professional, they understand the marketing needs of the "Homebuilding Industry", and how consumers search for new homes. We not only build homes, but we develop communities, and there marketing ideas, concepts, and campaigns have been instrumental in maximizing the promotion of our communities to hep drive traffic to our homes. If your looking for a firm to develop, and manage your advertising needs and create realistic strategies, you won't find
Tom Valichka
Aug 20, 2017
Report
The owner of our company and myself have been working with Group Two on and off for a few years now. I had the pleasure of meeting the group at the Vegas home show a few years ago, specifically, Ali and Chelsea who manage our account. We have been nothing but satisfied with the quickness, uniqueness, and exceptional product Group Two has provided us. It has helped us set the trend and be on the cutting edge in the marketing department of home building. If you don't believe me check out our website!
Jaime Rodriguez
Aug 09, 2017
Report
Sunrise Homes LOVES Group Two. The staff is very helpful, courteous, respectful & prompt. They're always ready to provide support & help. From brainstorming to implementation, Group Two is there every step of the way to share insight & ideas. We've been working with Laura for years now, and she's been incredibly helpful. I highly recommend Group Two for every aspect of home builder marketing!
Dotti Hollins
Jul 10, 2017
Report
I highly recommend GroupTwo to homebuilders! They are top-notch in marketing, social media, public relations and every aspect you will need! An energetic, highly responsive, creative and fun team to work with!!!
Bob Meyer Communities
Jul 09, 2017
Report
We have been working with Group 2 for about a year now and have only great things to say about their organization. They are committed to understanding the ins and outs of our company so they can move forward with a strategy that keeps our culture and brand in mind. They have an experienced team that offers sound direction, quick turn around and they produce results. Our company has been in business for over 40 years and we are currently seeing more success than we ever have before and we owe Group 2 a big thank you for that.
Katie Logsdon Krupa
Jun 20, 2017
Report
I have been working with Group Two through my company for almost a year now and Laura and Kendall are great to work with! They are very knowledgeable, creative and friendly, making it easy to work with them day to day. Our social media platforms have grown significantly in the last nine or so months. I love that we are able to bounce ideas off each other to plan engaging and fun social media posts. Not only do they provide guidance, but also consider and implement our ideas across all social media platforms.
