Business Details
50+ Years
experience
Award-Winning Integrated Marketing & PR Agency in Miami
rbb Communications is a nationally-recognized integrated communications agency that champions breakout brands through actionable insights and strategic campaigns. Founded in 1975, we have evolved into a full-service agency offering PR, corporate communications, branding, creative services, and digital marketing. Our team of counselors, connectors, and creators delivers measurable results by combining 45 years of industry expertise with a platform-agnostic approach. Recognized as one of Forbes' 2021 Best PR Agencies and PRovoke Media's Top 5 Creative Agency of 2020, we maintain an average client and employee tenure of 9 years.Our employee-driven culture fosters innovation, earning us six Agency of the Year awards and over 100 industry accolades. We serve blue-chip clients across B2B, consumer lifestyle, healthcare, and travel sectors with national reach and international partnerships through PROI Worldwide. Our proprietary breakout brand research methodology ensures tailored strategies that drive customer engagement and long-term business growth.
Services
Integrated Marketing & Advertising
Public Relations
Branding Strategy
Crisis Management
Digital Marketing
Multicultural Marketing
Media Relations
Corporate Communications
Details
- Year established: 1975
Highlights and features
- We offer 45 years of proven expertise in integrated communications and brand strategy.
- Our unique team structure combines counselors, connectors, and creators for comprehensive solutions.
- Recognized as Agency of the Year six times with over 100 industry awards.
- Maintain 9-year average client and employee tenure for consistent, reliable service.
- Provide national reach with international partnerships through PROI Worldwide agency network.
What people say
Award-winning campaigns
Proven expertise
Exceptional client retention
Creative solutions
Industry recognition
Services
Integrated Marketing & Advertising
Our integrated marketing and advertising services combine strategic planning with creative execution to deliver measurable business results. We develop cross-platform campaigns that leverage digital and traditional channels to build brand awareness and drive customer engagement. With a team of experienced counselors and creators, we ensure consistent messaging across all touchpoints while maintaining flexibility to adapt to market changes.
Public Relations
Our public relations expertise spans traditional and digital PR strategies that enhance brand reputation and media visibility. We craft compelling narratives and manage media relationships to secure coverage in top-tier publications. Our crisis management specialists help organizations navigate challenging situations while maintaining stakeholder trust through strategic communication plans developed by seasoned industry professionals.
Branding Strategy
We create powerful brand strategies that establish emotional connections with target audiences while driving business growth. Our proprietary breakout brand research methodology identifies market opportunities and develops positioning that differentiates clients in competitive landscapes. Through comprehensive audits and consumer insights, we build brand architectures that maintain relevance across evolving market conditions and consumer expectations.
Crisis Management
Our crisis management services provide proactive planning and rapid response capabilities to protect organizational reputation during challenging situations. We develop customized crisis communication plans and conduct scenario planning exercises to ensure preparedness. Our team of specialists with healthcare and issue management expertise delivers timely, transparent communication strategies that maintain stakeholder trust while mitigating potential business impacts.
Digital Marketing
We offer comprehensive digital marketing solutions that combine data-driven insights with creative execution to maximize online visibility. Our services include social media strategy, content marketing, and web technology solutions that engage digital audiences across platforms. With a dedicated team of digital specialists, we create integrated campaigns that drive measurable results through analytics and performance optimization techniques.
People
Christine Barney
CEO & Managing Partner
With decades of industry experience, Christine Barney leads rbb Communications as CEO and Managing Partner. She drives strategic growth while maintaining the agency's award-winning culture and client-focused approach.
Lisa K. Ross
President & Partner
Lisa K. Ross serves as President and Partner, overseeing day-to-day operations and client strategy development. Her leadership ensures consistent delivery of high-impact communication solutions across industry sectors.
Tina Elmowitz
Chief People Officer
Tina Elmowitz shapes rbb's employee-driven culture as Chief People Officer, fostering professional development and maintaining the agency's reputation as a Best Place to Work.
Laura Guitar
Executive Vice President
Laura Guitar leads health, crisis communications, and issue management initiatives with specialized expertise in navigating complex regulatory environments and high-stakes situations.
Tom Bolger
Executive Creative Director
Tom Bolger directs creative strategy, ensuring innovative concepts that connect with audiences and deliver measurable business results through compelling visual and written content.
Questions
What makes rbb Communications different from other PR agencies?
Our unique team structure of counselors, connectors, and creators delivers integrated solutions with 45 years of industry expertise and 9-year average client tenure.
What industries does rbb specialize in?
We serve B2B, consumer lifestyle, healthcare, and travel/hospitality sectors with specialized expertise developed over decades of focused experience in these markets.
How does rbb approach crisis communication?
Our crisis management team develops proactive strategies and rapid response plans tailored to organizational needs, leveraging healthcare and issue management expertise.
Can rbb handle international marketing campaigns?
As members of PROI Worldwide, we access resources in 50+ countries while maintaining local market expertise through our national team and international partnerships.
What is the average client engagement duration?
Our clients typically work with us for 9 years on average, with some relationships lasting over 30 years due to consistent results and trusted partnership.
How does rbb measure campaign success?
We use proprietary research methods and performance analytics to track brand impact, media visibility, and business outcomes against predefined KPIs for measurable ROI.
Reviews (5)
Kelly Lafferman
Jan 05, 2019
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I have worked with EVP, Laura Guitar, for many years and she is one of the best in the business. Her expertise, instincts and relationships are impeccable. Highly recommend.
Jena Atlass
Jan 04, 2019
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Rbb is Creative and Forward Thinking. The work to understand your Company's core values, your target audience and your goals. rbb creates a unique approach to achieve your goals.
Natasha Menendez
Oct 25, 2018
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Rbb Communications is an exceptional agency that genuinely cares about their employees and clients. They are a fully integrated firm, so the teams level of knowledge really covers the gamut. I would highly recommend rbb to any company looking for an integrated agency, or individual looking for a great place to work.
Leah Shepherd
May 12, 2018
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I hired Laura Guitar, the EVP and Partner of the firm, to lead the public relations strategy at the Tampa Bay Buccaneers. Her expert plan launched our new outreach programs in Orlando, Florida and exceeded our expectations. She is amazing to work with and delivers outstanding results.
Joshua Jones
Aug 03, 2015
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My first industry job! Overall excellent firm with superior leadership, a great staff and fun working environment. Top notch service worth every recommendation possible. See for yourself!
