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Business Details
46 Years
experience
Your Trusted Partner for Oceanfront & Riverfront Real Estate in New Smyrna Beach
Granstrom Real Estate has been serving New Smyrna Beach and surrounding areas since 1980, specializing in oceanfront and riverfront property sales and vacation rentals. Our team, led by Bob and Karen Granstrom, brings decades of local market expertise to every transaction, ensuring clients receive personalized guidance whether purchasing a home or booking a beachfront vacation. We offer access to MLS listings, represent both buyers and sellers along the coast, and maintain a curated selection of fully furnished rental properties ranging from 2 to 5 bedrooms.

Located at 6941 S. Atlantic Avenue, we combine generational experience with hands-on service to help clients navigate Florida's coastal real estate market. Our commitment to transparency and client satisfaction has made us a trusted resource for beachfront property needs, from vacant lot acquisitions to direct oceanfront home sales. We also provide proximity information to major attractions like Disney World and the Kennedy Space Center, enhancing our value proposition for both residents and visitors.
Services
Home Sales Vacation Rentals Condo Sales Vacant Lot Sales Oceanfront Property Listings
Details
  • Year established: 1980
Highlights and features
  • We offer 40+ years of localized beachfront real estate expertise.
  • Our team provides access to all MLS-listed properties in the region.
  • We specialize in both residential sales and premium vacation rentals.
  • We maintain long-standing relationships with coastal property owners.
  • Our services include proximity guidance to Orlando attractions and local amenities.
Services
Home Sales
Granstrom Real Estate specializes in oceanfront and riverfront home sales, offering MLS-listed properties ranging from historic beach cottages to luxury coastal estates. Our brokers provide market analysis, negotiation expertise, and transaction guidance for buyers and sellers. With generational experience in New Smyrna Beach's unique coastal real estate market, we ensure clients receive accurate valuations and strategic selling/buying advice.
Vacation Rentals
We manage premium vacation rentals including 2-5 bedroom oceanfront homes with amenities like private decks, hot tubs, and direct beach access. Properties accommodate families and groups seeking temporary coastal living, with convenient proximity to Orlando attractions. Our rental program includes arrival check-in, property maintenance, and guest support services.
Condo Sales
Our team facilitates condominium transactions in New Smyrna Beach's desirable beachfront complexes. We provide comparative market analyses, HOA regulation guidance, and financing assistance for buyers and sellers. With access to exclusive listings, we help clients find suitable investment properties or permanent residences within managed coastal communities.
People
Bob Granstrom
Broker
Licensed real estate broker with 40+ years of New Smyrna Beach market experience, specializing in oceanfront property transactions and client relationship management.
Karen Granstrom
Broker Associate
Experienced broker associate offering localized expertise in coastal property sales and vacation rental management, with demonstrated success in client representation since 1980.
Questions
What types of properties do you specialize in?
We specialize in oceanfront, riverfront, and beach-adjacent properties including homes, condos, and vacant lots.
Do you offer vacation rental properties?
Yes, we manage 2-5 bedroom oceanfront homes with amenities like hot tubs, decks, and direct beach access.
What areas do you serve?
Our primary service area is New Smyrna Beach, with proximity to Orlando, Daytona Beach, and Kennedy Space Center.
What payment methods do you accept?
For rentals, we accept payments via check or cash - credit card payments are not available.
Reviews (7)
Laura Fletcher
Sep 07, 2019 Report
Great location, but old school service. Nothing is electronic; you have to mail your check to them, no reviews or calendar on the website. They mail your deposit back to you. Slow service, but the owners live on the beach and are friendly. The house was clean and better than the photos. We had to buy a blender, which was kind of a bummer. Who rents out a beach house without a blender??
Nik
Jun 27, 2019 Report
Some of the most beautiful houses in the entire country. The beach is literally 20 feet from your back porch, and the surrounding area is filled with locally-owned restaurants with an interesting culture. If you are a fan of the beach, this is Paradise.
Micah Walters
Nov 09, 2016 Report
Great people to rent house from if you ever need one. Make sure everything is in order before you actually settle into the house
Little Ryan Smith
Oct 08, 2016 Report
Terrible terrible people to rent from!!!!! we have rented from many places and these folks are by far the worst... the house we rented was nice and was big enough to accomodate our entire family... but when we checked in one of the beds was completely broken... we asked that it be repaired, but it never was... and then they kept our deposit to pay for the bed that was broken before we arrived! terrible terrible people! DO NOT RENT FROM THEM!!!!
Debbie S.
Aug 01, 2016 Report
RENTERS BEWARE!!! My family spent 10 days in unit #53 on S. Atlantic Ave., New Smyrna Beach, FL. DO NOT rent this house!! First of all, the place was filthy...I don't know what we paid a cleaning fee for? The ceiling leaks from one of the upstairs bathrooms, the screens on windows and sliding doors have holes in them and we asked the mgmt. company to repair them and they never even returned our call so we had to duct tape them. The blender didn't work, so we were told to go buy a new one. The deck to ocean is old and full of splintered wood. The lawn chairs are old and rusted, but
Peter T.
May 21, 2016 Report
Bob worked hard to get us the place we wanted after my wife died. It was amazing!! Lots of peace and rest. You could not get a more ocean experience. Bob accommodated our every request. This was my 3rd time renting from Bob. I cannot wait to go back!

Peter F Travers
Miranda G.
Jan 24, 2016 Report
I am trying to book a vacation to stay in an oceanfront house at New Smyrna Beach, FL. The houses on the website http://www.granstrom.net/ seem perfect for my family and I. However you cannot search availability, So I nicely and professionally emailed the address proved for more information and my response - 3 days later was very poor. The response wasn't even a full sentence. It just said look at #-- call to book. So I saw this house was too large for my family and asked specifically about one we really liked. His response was not available. Then I said could you please tell me which