Business Details
Your Trusted Advertising Partner in Omaha, NE
Bailey Lauerman is an independent, employee-owned advertising agency with over five decades of experience crafting impactful marketing solutions. Our agency operates with a clear philosophy centered on simplicity, respect, and innovation, ensuring every project aligns with the values of the communities we serve. We specialize in connecting brands with the 92% of Americans who live outside the ten largest cities, leveraging deep cultural insights and a commitment to authenticity. Our team of seasoned professionals combines strategic thinking with creative excellence to deliver results-driven campaigns across research, branding, media, and public relations.Guided by core principles of professionalism, continuous learning, and bold ideation, we maintain a collaborative environment where trust and transparency drive exceptional outcomes. Located in Omaha, Nebraska, our geographic position allows us to stay attuned to the evolving needs of Middle America, ensuring our clients' messages resonate with audiences nationwide.
Services
Strategic Planning
Creative Development
Media Strategy
Public Relations
Social Media Management
Brand Positioning
Research Services
Influencer Marketing
Digital Campaigns
Design Systems
Highlights and features
- We offer over 50 years of experience in strategic advertising and brand positioning.
- Our team maintains deep cultural insights into Middle America's values and preferences.
- We provide fully integrated marketing solutions from research to execution.
- Our employee-owned structure ensures accountability and long-term client relationships.
- We combine global expertise with local market understanding through AMIN Worldwide membership.
Services
Strategic Planning & Research
Our strategic planning services combine primary research and market analysis to develop tailored brand positioning. We conduct customer segmentation, trend analysis, and journey mapping to create data-driven strategies that align with audience values. Our approach ensures measurable results through continuous optimization and expert insights.
Creative & Content Development
We produce integrated campaigns across digital platforms, including UI/UX design, video production, and social content. Our team develops compelling narratives through concept development and design systems that maintain brand consistency. From corporate identity to motion graphics, we deliver visually engaging content that resonates with target audiences.
Connections Strategy
Our connections strategy includes paid media planning, influencer programs, and public relations. We develop communication architectures and execute crisis communications while optimizing social media presence. This comprehensive approach ensures brands maintain authentic engagement through targeted messaging and strategic partnerships.
PR & Social Media
We craft authentic brand stories through integrated PR and social media campaigns. Our services include media outreach, influencer collaborations, and trend analysis to maintain brand relevance. We provide actionable insights through our Social Media Minute newsletter and crisis communication frameworks to protect brand reputation.
Design Systems
Our award-winning design practice offers rebranding, packaging design, and environmental graphics. We create cohesive visual identities through information design and website development while maintaining functional aesthetics. The team specializes in motion graphics and event branding to enhance brand recognition across multiple touchpoints.
People
Greg Andersen
Chief Executive Officer
Greg Andersen leads Bailey Lauerman with a focus on strategic growth and client relationships. He ensures the agency maintains its commitment to excellence while adapting to industry changes. His leadership emphasizes long-term partnerships and innovative marketing solutions.
Carter Weitz
Chairman/Chief Creative Officer
Carter Weitz oversees creative direction at Bailey Lauerman, driving innovative campaigns that resonate with Middle American audiences. He maintains the agency's creative standards while fostering a culture of experimentation and bold ideation across all projects.
Aaron Jarosh
Head of Integrated Strategy
Aaron Jarosh leads strategic initiatives at Bailey Lauerman, specializing in brand positioning and cross-channel marketing. He develops comprehensive strategies that integrate PR, social media, and influencer programs to create cohesive brand experiences for clients.
Spencer Peery
Head of Finance
Spencer Peery manages financial operations at Bailey Lauerman, ensuring fiscal responsibility while supporting agency growth. He oversees budgeting, financial reporting, and resource allocation to maintain the agency's long-term stability and client service quality.
Megan Storm
Head of Media
Megan Storm directs media strategy at Bailey Lauerman, focusing on effective campaign execution across traditional and digital platforms. She specializes in media buying, investment optimization, and developing targeted approaches for clients in diverse market sectors.
Questions
What services does Bailey Lauerman offer?
We provide integrated advertising solutions including strategic planning, creative development, media strategy, public relations, and social media management tailored to Middle American audiences.
Who is Bailey Lauerman's target market?
We specialize in reaching the 92% of Americans living outside the ten largest cities, helping brands connect authentically with Middle American values and lifestyles.
How does Bailey Lauerman approach brand strategy?
We combine primary research, customer segmentation, and cultural insights to develop data-driven strategies that align with audience values and market trends.
What makes Bailey Lauerman unique?
Our geographic position in Omaha, employee-owned structure, and deep understanding of Middle America enable us to deliver culturally relevant marketing solutions that larger agencies often overlook.
Reviews (1)
Saleh Rabiu
Sep 01, 2021
Report
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