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Your Search Advisor
Haphazard tactics don't work, nor does a one-size-fits-all templated approach. We use data as a foundation for our process that relies on creative problem-solving and execution. You work directly with our expert analysts. Enjoy close collaboration with talented analysts-nothing is lost in translation from client to account manager to analyst (and back again).

3. We define success by your goals, not ours. If you don't know the value of a blog post visit or lead form submission, we'll help you get there. Our job is to improve tracking and attribution-and help you understand the process. Paid search and display advertising helped increase qualified lead volume and convert more accounts.
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SEO ensures that search engines and prospects understand your website-and find it in the first place. PPC enables you to test ads and deliver targeted messaging to the right people at the right time. CRO helps convert website traffic into paying customers-so you get the most of your marketing dollars.
Pay Per Click Advertising
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Workshop Digital helps companies create successful search, display, remarketing, and paid social media campaigns-no matter their industry or budget. PPC at Workshop Digital is a true partnership. Accounts are built and optimized by a team of dedicated analysts. Because management fees are independent of ad spend, we report on progress and deliver objective recommendations to grow your business.
Paid Social Media Advertising
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First, it's important to understand the difference between organic (or earned) and paid social media. While the former refers to any type of post that's independent of paid promotion, the latter deals with advertising dollars. Ultimately, paid social enables businesses to reach targeted, engaged audiences on platforms like Facebook, Instagram, and LinkedIn.
Display Advertising
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You've probably heard of display advertising. But what does it mean in the context of your marketing strategy? They can appear directly on websites relevant to your business. But you can also leverage audience-based display ad strategies to reach potential customers.

Because the Google Display Network-a group of more than two million sites, videos, and apps where ads can appear-reaches 90% of internet users, display ads can help you reach more people across various stages of their customer journey.Some people may view display exclusively as a remarketing tactic used to reach an existing audience.
Landing Page Optimization LPO
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Your ads may be compelling. But do you know how users are interacting with your landing pages? Landing Page Optimization (LPO) helps you get the most mileage from your ad spend by testing your landing pages to ensure they're set up for success. You're already paying for every click with Pay Per Click advertising.
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