Business Details
Your Trusted B2B Industrial Marketing Partner in St. Louis
We are a specialized industrial marketing agency dedicated to helping B2B manufacturing companies grow through outcome-focused marketing programs. With over a decade of expertise, we collaborate with engineering-heavy OEMs, custom machine builders, contract manufacturers, robotics systems integrators, and Industry 4.0 technology providers. Our approach centers on a structured four-step framework: Road Map development, Go-to-Market Messaging Strategy, Essential Content creation, and Campaign execution. We prioritize measurable outcomes by focusing on marketing-sourced pipeline as our primary success metric, using KPIs like rankings, traffic, and leads to guide our efforts. Our team combines deep industry knowledge with a proven methodology to transform marketing programs into revenue-driving tools. We work exclusively within the manufacturing ecosystem, serving mid-sized B2B manufacturers ($10M - $200M) with complex products or services sold through long, consultative sales cycles.Our clients trust us to modernize their marketing strategies, from crafting resonant messaging for decision-makers to developing audience-centric websites and targeted content campaigns that build qualified sales pipelines. We maintain a transparent, client-centric approach through regular reporting and accountability, ensuring that every initiative aligns directly with business goals. Our case studies demonstrate tangible results, including $9M in pipeline generation for an industrial oven manufacturer and substantial increases in online leads for various clients. As a Midwest-based company rooted in St. Louis, Missouri, we bring both local insight and national expertise to every partnership.
Services
Marketing Strategy
Go-to-Market Messaging
Content Creation
Campaign Management
Employer Branding
Highlights and features
- We specialize exclusively in marketing for B2B manufacturing companies within the industrial ecosystem.
- Our four-step framework focuses on measurable marketing-sourced pipeline as the primary success metric.
- We reverse engineer marketing programs based on desired business outcomes and timelines.
- Proven results demonstrated through detailed case studies with specific revenue impact metrics.
- Employ a transparent approach tracking KPIs like rankings, traffic, and leads to guide strategy.
Services
Marketing Strategy
We develop comprehensive marketing strategies tailored to manufacturers' unique needs. Our approach focuses on aligning marketing initiatives with business outcomes, using data-driven insights to guide decision-making. Our strategies serve as roadmaps for achieving measurable growth.
Go-to-Market Messaging
We create resonant messaging for technical audiences through customer interviews and market analysis. Our messaging strategy documents ensure consistent communication across all marketing channels and materials.
Content Creation
We produce essential content including blogs, videos, case studies, and landing pages optimized for manufacturing audiences. This content forms the foundation for all marketing campaigns and audience engagement efforts.
Campaign Management
We execute and manage ongoing marketing campaigns designed to generate qualified leads. Our approach combines targeted outreach with performance measurement to continuously optimize campaign effectiveness and ROI.
Employer Branding
We help manufacturers develop compelling employer branding strategies to attract and retain top talent. Our approach includes market research, messaging development, and implementation of targeted recruitment marketing campaigns.
People
Joe Sullivan
Co-Founder
As Co-Founder of Gorilla 76, Joe Sullivan leads strategic initiatives and client partnerships. With extensive experience in industrial marketing, he hosts the Manufacturing Executive Podcast and guides B2B manufacturers in developing effective marketing strategies.
Jon Franko
Co-Founder
Jon Franko co-founded Gorilla 76 and contributes his expertise in industrial marketing strategy. He works closely with manufacturing clients to develop revenue-focused marketing programs and build scalable growth frameworks.
Sultana Mangal
VP of Client Operations
Sultana Mangal oversees client operations at Gorilla 76, ensuring smooth delivery of marketing services. With her background in marketing management, she focuses on optimizing client partnerships and driving successful program implementations.
Annie DeMartino
Director of Accounts
Annie DeMartino leads account management initiatives, maintaining strong relationships between Gorilla 76 and its manufacturing clients. She ensures marketing programs align with business objectives and deliver measurable results.
Brendon Forrest
Director of Accounts
Brendon Forrest serves as Director of Accounts, guiding manufacturing clients through their marketing journeys. He focuses on strategic planning and implementation to help clients achieve their growth targets through effective marketing.
Questions
What industries do you specialize in?
We focus exclusively on B2B manufacturing companies within the industrial ecosystem, including engineering-heavy OEMs, custom machine builders, contract manufacturers, robotics systems integrators, and Industry 4.0 tech companies.
How do you measure marketing success?
We track marketing-sourced pipeline as our primary success metric, using supporting KPIs like rankings, traffic, and leads to guide our revenue-focused approach.
Can you help with both strategy and implementation?
Yes, we offer full-service marketing programs from strategy development to campaign execution, or provide consulting and coaching for internal teams handling implementation.
What is your typical engagement pricing?
Most full-scale programs range from $150K to $300K annually, depending on business goals and required effort. We tailor pricing to specific client needs and outcomes.
How do you develop marketing strategies?
We use a four-step framework: Road Map development, Go-to-Market Messaging Strategy, Essential Content creation, and targeted Campaign execution to achieve measurable business outcomes.
Do you have experience with technical audiences?
Yes, we specialize in crafting messaging that resonates with technical decision-makers including engineers, plant managers, and C-suite executives in manufacturing organizations.
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