Business Details
37 Years
experience
Your Trusted Marketing Strategy Partner
Established in 1989, Dobbe Marketing & PR has built a reputation as a strategic branding and marketing communications leader. Our team of seasoned professionals brings over three decades of combined experience in crafting data-driven brand strategies, public relations campaigns, and digital marketing solutions. We specialize in transforming business identities through our proprietary FIVE PART PLATFORM, which has consistently delivered measurable success for local, national, and international clients. Our approach combines rigorous market research with creative execution to develop messaging that resonates with target audiences.Anchored in McHenry County, we serve diverse industries including B2B, retail, nonprofit, and government sectors. Recognized through numerous industry awards, our commitment to excellence extends beyond client work through active community involvement and educational initiatives. We maintain long-term client relationships through transparent communication and results-oriented strategies that evolve with market demands.
Services
Brand Strategy
Digital Marketing
Public Relations
Marketing Research
Campaign Development
Details
- Year established: 1989
Highlights and features
- 30+ years of proven marketing strategy experience since 1989
- Local expertise with successful global campaign execution capabilities
- Customized branding solutions through proprietary five-part platform
- Long-term client relationships maintained for 5-25 years
- Active community involvement enhances local market understanding
Services
Brand Strategy
Develop comprehensive brand strategies through proven five-part platform methodology. Create market positioning that differentiates clients in competitive landscapes while maintaining brand consistency across all touchpoints. Our approach combines stakeholder insights with audience research to build brands that drive business growth.
Digital Marketing
Implement strategic digital campaigns including SEO, social media, and email marketing. Our data-driven approach optimizes web presence while aligning digital initiatives with overall business objectives. Services include analytics configuration and campaign performance measurement for continuous improvement.
Public Relations
Craft and maintain positive public image through media relations and strategic communications. We develop press materials, coordinate media outreach, and implement reputation management strategies that align with client business goals while ensuring consistent brand messaging.
Marketing Research
Conduct comprehensive market analysis through stakeholder interviews and audience surveys. Our research identifies market opportunities, competitive advantages, and audience preferences that inform strategic marketing decisions for measurable business outcomes.
Campaign Development
Create integrated marketing campaigns across multiple channels. From concept to execution, we develop targeted campaigns that combine creative elements with business strategy to achieve specific marketing objectives and drive client success.
People
Sue Dobbe-Leahy
President & Chief Strategist
Marketing expert with 30+ years experience in branding and strategic communications. Author of numerous award-winning campaigns, Sue leads with a focus on measurable business outcomes while maintaining active community leadership roles.
Morgan Leahy
Digital Strategy Director
Digital marketing specialist with Chicago Booth MBA and Procter & Gamble engineering background. Develops integrated web solutions and data-driven marketing strategies for clients across multiple industries while speaking at regional technology forums.
Gail Straus
Senior Marketing Consultant
Marketing communications professional with 50 years experience in nonprofit and corporate sectors. Specializes in audience research and strategic messaging, bringing institutional knowledge to client projects while serving on community development committees.
Questions
What industries do you specialize in?
We serve diverse sectors including business-to-business, government, nonprofit, retail, and professional services through tailored marketing strategies.
How long has Dobbe Marketing been in business?
We've provided marketing services since 1989, maintaining long-term client relationships that span 5-25 years.
Do you work with international clients?
Yes, while based in McHenry County we've successfully executed marketing campaigns for local, national, and international businesses.
What makes your brand strategy unique?
Our proprietary FIVE PART PLATFORM methodology combines market research with creative execution for measurable business outcomes.
How do you measure marketing campaign success?
We track performance through analytics configuration, audience response metrics, and business outcome measurements aligned with client objectives.
Reviews (2)
Ryan Yantis
Jun 03, 2019
Report
Professional. Personable. Prompt. Great PR knowledge, skills, and abilities. Sue Dobbe brings her "A" game to her client's projects, achieving amazing results.
Melanie Morgan Foszcz
Jun 30, 2017
Report
Best money we spent in getting our new business off the ground! I highly recommend this dynamic duo. We couldn't be happier!
