Business Details
Maximize Enrollments with Targeted Marketing Solutions
We are a specialized marketing partner for boarding schools and residential programs, dedicated to achieving and maintaining full enrollment through strategic digital solutions. With over four decades of combined experience in marketing and brand strategy, our team leverages advanced search optimization, AI-driven visibility, and targeted directory placement to attract qualified families and convert inquiries into enrollments.Our proprietary tools and ongoing optimization ensure sustained growth, while our commitment to transparency and client success has established us as industry leaders in this niche. By integrating innovative technologies with proven marketing tactics, we empower clients to thrive in competitive markets.
Services
Website Development
Search Optimization
Lead Management
AI Visibility
Online Reputation
Highlights and features
- We leverage 40+ years of combined experience in education and nonprofit marketing
- Our proprietary Lead Manager System automates effective lead follow-up
- We offer transparent pricing with no long-term contracts after 12 months
- Our clients consistently report full enrollment within months of partnership
- We specialize in AI-driven visibility for future-proof digital strategies
What people say
Exceeded expectations
Best investment
Amazing results
Proven expertise
Instrumental success
Services
Website Development
We create custom websites optimized for residential programs, featuring responsive design and strategic content that generates leads. Our platforms combine aesthetic appeal with conversion-focused elements like localized keyword pages and AI-friendly structures. Clients receive full ownership after partnership termination, ensuring continued value from their digital presence.
Search Optimization
Our search engine optimization ensures clients appear in top search results through keyword targeting, content development, and contextual linking. By creating hundreds of localized feeder pages and maintaining Google-friendly practices, we significantly increase organic traffic. This approach consistently doubles site visits during the first three years of partnership.
Lead Management
Our proprietary Lead Manager System automates follow-up processes while tracking conversion metrics. This custom CRM enables clients to analyze marketing effectiveness and improve lead nurturing. The system integrates with website analytics to provide actionable insights for increasing enrollment success rates.
AI Visibility
We optimize websites to appear in AI-generated search results through structured content and semantic markup. Our strategies ensure client programs surface in conversational AI responses and voice search queries. This forward-thinking approach maintains visibility across evolving discovery channels while complementing traditional SEO efforts.
Online Reputation
Our comprehensive reputation management builds credibility through positive review generation and strategic press coverage. We enhance social media presence while maintaining consistent brand messaging across directories and publications. This creates trust with prospective families researching programs through digital channels.
People
Karl Schaller
President/CEO
Marketing strategist with 40+ years experience serving schools and nonprofits. Holds advanced degrees from Wheaton College and University of Chicago. Led marketing initiatives for major organizations including Billy Graham Association and Focus on the Family.
David Bolthouse
Founder/CEO
Digital marketing pioneer with 30+ years experience. Specializes in search engine strategies for residential programs. Former National Merit Scholar with advanced degrees from Central Michigan University and University of Michigan. Established Exceed's parent company.
Matthew Harbert
Senior Web Developer
Lead web technician managing development team. Expertise in PHP, MySQL, and responsive design. Holds MFA from West Virginia University. Translates technical requirements into practical website solutions for residential programs.
Kayla Anderson
Account Executive
SEO specialist since 2020 with international education background. Studied at Bible colleges in Spain and England. Brings global perspective to marketing strategies while managing client website optimization and content development.
Shyanne Howard
Account Executive
Digital marketing expert serving 25+ clients since 2022. Specializes in SEO/SEM strategies that increase site traffic. Colorado native balancing professional photography career with account management responsibilities for residential program clients.
Questions
What types of organizations do you specialize in marketing?
We focus on therapeutic boarding schools, residential treatment centers, military schools, and similar programs that require targeted enrollment strategies.
How quickly can we expect results from your marketing?
Most clients see significant improvement in leads within 3-6 months, with full enrollment typically achieved within 12 months of partnership.
Do you offer contracts with long-term commitments?
We require an initial 12-month commitment to establish momentum, but have no long-term obligations beyond that period.
How do you measure success for client programs?
We track website traffic, lead conversion rates, search engine rankings, and ultimately, enrollment numbers through our proprietary Lead Manager System.
Can we take our website with us if we end the partnership?
Yes - the basic website remains your property after partnership termination, though our proprietary tools remain with Exceed.
What makes your approach different from general marketing agencies?
Our deep industry expertise in residential programs, proprietary tools for enrollment-focused marketing, and proven success with niche-specific strategies set us apart in this specialized market.
