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Business Details
6 Years
experience
Strategic Paid Social Advertising Solutions
Victory Points exists to empower visionary entrepreneurs through strategic paid social advertising solutions. Founded on the principle of delivering measurable results, our agency specializes in creating data-driven marketing systems that convert clicks into high-value customers. We offer comprehensive services including marketing strategy audits, done-for-you paid social ads management, Instagram and Facebook Messenger automation, and advanced retargeting systems. Our proprietary 'DM Victory' methodology has helped 7 and 8-figure clients achieve significant growth through personalized social conversations that drive sales.

With a focus on long-term partnerships, we provide transparent analytics and daily performance tracking to ensure our clients achieve their business objectives while maintaining creative freedom. Our team combines technical expertise with strategic thinking to optimize marketing ROI for service-based businesses seeking sustainable growth.
Services
Paid Social Ads Chat Automation Marketing Strategy Retargeting Campaigns Sales Funnel Optimization
Details
  • Year established: 2020
Highlights and features
  • We offer strategic marketing partnerships with proven ROI tracking systems
  • Our done-for-you paid social ads management optimizes ad spend efficiency
  • Proprietary DM Victory system converts social conversations into sales
  • Advanced retargeting technology follows prospects across the internet
  • Specialized in high-ticket offer promotion for service-based businesses
What people say
Produces RESULTS Strategic thinker GAMECHANGER Expert at producing ROI Increased business
Services
Paid Social Ads
Our expert team creates and manages high-performance Facebook and Instagram ad campaigns that convert clicks into customers. We implement strategic bidding, audience targeting, and creative optimization to maximize ROI while maintaining brand consistency. Clients receive transparent performance reports and ongoing strategy adjustments.
Chat Automation
The DM Victory system automates personalized social media conversations that build relationships and drive sales. Our chatbots qualify leads, schedule appointments, and nurture prospects through customized messaging sequences that maintain authentic brand voice and engagement.
Marketing Strategy
We develop comprehensive 12-month marketing roadmaps through in-depth business audits and goal-setting sessions. Our strategic approach combines data analysis with industry expertise to create customized growth plans that align with clients' business objectives and market positioning.
Retargeting Campaigns
Our advanced retargeting technology follows potential customers across digital platforms with personalized ads that encourage conversion completion. The system combines pixel tracking with behavioral analysis to create highly effective remarketing sequences that improve overall campaign ROI.
Sales Funnel Optimization
We analyze and improve marketing funnels to maximize lead conversion rates at every stage. Our optimization process includes landing page improvements, email sequence refinement, and strategic call-to-action placement that guides prospects through the buyer journey more effectively.
People
Tracey Matney
CEO & Lead Strategist
Marketing strategist with proven success scaling businesses through innovative paid advertising solutions. Specializes in creating systems that convert social media engagement into measurable sales for entrepreneurs seeking sustainable growth.
Questions
What marketing services do you specialize in?
We specialize in paid social advertising management, marketing strategy audits, Instagram/Facebook Messenger automation, and retargeting systems that convert social engagement into sales.
How do you measure campaign success?
We track ROI through advanced analytics software, monitoring key metrics like conversion rates, cost per acquisition, and lifetime customer value improvements.
Can you work with small businesses?
Yes, we work with both small businesses and established enterprises, customizing solutions to match each client's specific growth objectives and budget.
What makes your agency different?
Our proprietary DM Victory system combines chat automation with strategic ad placement to create personalized customer journeys that drive high-ticket sales.
Do you offer one-time services or ongoing support?
We recommend 12-month strategic partnerships for optimal results, but also offer standalone services like marketing audits for businesses seeking specific improvements.
Reviews (6)
Grace Q.
Dec 20, 2021 Report
Worked with the whole team for 8+ months, and the results are exceeding expectations. They're creative, connected, responsive, and experienced in lead generations, and bringing in new businesses.
Khanh Tran
Dec 07, 2021 Report
Shout out for Tracy! Thank you so much for putting extra time to helping me create an Instagram page. I had recieved three new clients. Thank you, I'm greatly appreciated you!
Alecia Huck
Apr 18, 2021 Report
Positive:Value
LOVE the whole team. So tough to know what you're getting when it comes to social marketing. Loved the clear process, thorough service and how fast it all is. VERY happy to be a client!
Rebecca Martin
Oct 30, 2020 Report
Tracey is amazing! She is so knowledgeable about all things Facebook, messenger bots and is all about bringing in revenue for your business. We will hopefully be working together soon, creating customized Facebook Ads and I cant wait to see my business grow using her amazing skills!
Brian Green
Sep 24, 2020 Report
Positive:Professionalism,Quality,Responsiveness,Value
Tracey is great to work with. She knows her stuff and is very responsive and understood my needs clearly. I would highly recommend hiring her!
Brian G
Claudia Cooley
Jan 01, 2020 Report
My experience working with Tracey Matney owner of Victory Points Social has been truly amazing. Smart, savvy and fun... Tracey stays on top of any new techniques, works diligently to create more business for her clients through their Social Media and marketing opportunities with excellence always being her bottom line.