Business Details
2 Years
experience
Salesforce Data Experts for Marketing Attribution
We are Full Circle Insights, a company dedicated to transforming how businesses leverage Salesforce data for marketing and sales alignment. With a team of former Salesforce executives, marketing experts, and automation specialists, we deliver a native platform that simplifies multi-touch attribution, funnel measurement, and customer journey tracking. Our mission is to empower teams to make data-driven decisions while keeping data secure within Salesforce. Since our founding, we have focused on creating customizable dashboards, real-time analytics, and transparent reporting tools that bridge the gap between marketing and sales.Our values of transparency, collaboration, and urgency drive every interaction, ensuring clients receive actionable insights to optimize ROI. Backed by hundreds of top marketing teams, our solutions are designed to align campaigns, measure impact, and accelerate revenue growth through Salesforce-native technology.
Services
Multi-Touch Attribution
Funnel Measurement
ABM Performance
Customer Journey Tracking
Reporting Dashboards
Details
- Year established: 2024
Highlights and features
- We offer a Salesforce-native platform for seamless data integration and security.
- Our real-time analytics track every touchpoint across the customer journey.
- Customizable dashboards provide at-a-glance reports tailored to your needs.
- Proven expertise from former Salesforce executives and marketing leaders.
- Transparent methodology ensures accurate, actionable insights without leaving Salesforce.
Associations and certifications
- SOC2
Services
Multi-Touch Attribution
Track every marketing touchpoint's impact on conversions using customizable models. Our Salesforce-native solution eliminates guesswork by linking unknown sessions to leads, providing clear ROI metrics for campaigns. Ideal for marketing teams seeking budget optimization through data-backed strategy adjustments.
Funnel Measurement
Visualize prospect progression through marketing/sales funnels with bottleneck detection capabilities. Real-time conversion tracking and velocity metrics help teams improve lead flow efficiency. Designed for organizations needing precise funnel performance diagnostics to capture more opportunities.
Customer Journey Tracking
Capture complete customer interaction histories including previously unidentified sessions. This 360-degree view connects all touchpoints to Salesforce leads/contacts, revealing conversion paths and enabling personalized outreach strategies based on comprehensive behavioral data.
ABM Performance
Enhance personalized outreach with integrated ABM intent data synchronized in Salesforce. Provides 360-degree account views and alignment metrics that strengthen marketing-sales collaboration, particularly beneficial for targeting high-value enterprise accounts with tailored engagement strategies.
Reporting Dashboards
Create customized visual reports for real-time marketing ROI analysis. Interactive dashboards track KPIs and facilitate cross-team collaboration within Salesforce, featuring configurable metrics displays that prioritize relevant performance indicators for executive and operational decision-making.
People
Jacek Materna
CEO
Former Group CTO at Aspen Capital with $5B AUM digital growth expertise. Scaled multiple startups through successful exits. B.Sc. Computer Science from University of Toronto. Drives revenue-centric culture in San Antonio.
Krzysztof Lesisz
VP of Engineering
13-year Salesforce veteran with hundreds of project implementations. Leads development team with innovation focus. Combines technical expertise with strategic product vision for continuous platform enhancements that improve user experience.
Jandir Matos
VP of Finance
15+ years finance leadership experience scaling SaaS companies. Former Head of Finance at tech startups. Strategic approach combines financial acumen with operational insights to drive company growth and resource optimization.
Erica Newell
VP of Customer Success
Proven SaaS customer success leader with executive strategy background. Former VP roles at Motivosity and Instructure. Focuses on client development programs that align with business goals while maintaining high satisfaction metrics.
Questions
How does Full Circle integrate with Salesforce?
Our native integration operates entirely within Salesforce, eliminating data export needs. Touchpoint tracking, attribution modeling, and reporting occur directly in your Salesforce environment with real-time synchronization.
Can we customize attribution models?
Multiple customizable attribution models including first-touch, last-touch, and weighted combinations. Model configurations adjust automatically to changing campaign dynamics while maintaining Salesforce data integrity.
Is implementation support included?
All customers receive onboarding assistance. Our team configures dashboards according to your sales processes, trains key users, and ensures proper data mapping during initial setup phase included with platform adoption.
How does the pricing work?
Contact sales for tailored pricing based on your Salesforce instance complexity and specific feature requirements. Implementation packages available for organizations needing custom configuration beyond standard templates.
What ABM capabilities are available?
Native ABM intent data integration from multiple providers. Salesforce syncs buyer group interactions with campaign performance metrics, enabling personalized high-value account targeting and cross-team alignment reporting.
Do you offer trial periods?
Schedule a demo to access evaluation sandboxes. These sandbox environments let teams test key features with sample datasets before committing to full platform adoption or purchasing decisions.
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