Business Details
Your Trusted Partner for Commercial Roof Restoration
White Hat Industrial is a commercial fluid-applied roofing specialist dedicated to breaking the costly cycle of repair and replace with innovative restoration solutions. Founded by entrepreneurs with extensive experience in property management, coatings, and restoration, the company prioritizes sustainability, economic efficiency, and functional durability. Our team of certified installers and trained technicians delivers tailored roofing systems designed to prolong the life of existing roofs while reducing energy costs and landfill waste.With over two decades of collective industry expertise, we offer 10 - 20-year warranties backed by manufacturers, ensuring predictable results and minimizing operational disruptions for clients. Our commitment to transparency and customer-centric service positions us as a trusted partner for commercial roof restoration nationwide.
Services
Commercial Roof Restoration
Fluid-Applied Roofing
Solar-Ready Preparation
Cool Roof Installation
Roof Maintenance Programs
Sustainable Roof Solutions
Energy Efficiency Upgrades
Roof Warranty Extensions
ESG Data Reporting
Emergency Leak Repairs
Highlights and features
- Our certified technicians implement patented fluid-applied systems for long-term durability.
- We offer 10-, 15-, and 20-year warranties backed by manufacturers.
- No messy tear-offs required, ensuring zero operational disruption.
- Our solutions reduce energy costs by up to 15% through cool-roof technology.
- We prioritize sustainability, diverting waste from landfills and reducing carbon footprints.
Associations and certifications
- ENERGY STAR
- LEED
- ASHRAE
Services
Commercial Roof Restoration
White Hat Industrial Industrials fluid-applied systems restore commercial roofs without tear-offs, extending their lifespan by decades. Utilizing multi-layered, water-repellent coatings, our process creates a seamless seal that withstands extreme weather while improving thermal efficiency. Clients benefit from reduced maintenance costs and long-term energy savings, with warranties lasting up to 20 years for material and workmanship.
Solar-Ready Preparation
Our solar-ready roofing systems are designed for seamless integration with solar panels, maximizing energy output and warranty longevity. By combining fluid-applied coatings with optimized mounting systems, we ensure roofs support solar infrastructure while maintaining durability. This solution reduces installation costs and enhances solar panel performance through reflective surfaces that lower roof temperatures.
Cool Roof Installation
Cool roofs reflect sunlight and emit heat efficiently, reducing building cooling demands by up to 15%. White Hat Industrial Industrials fluid-applied systems meet ENERGY STAR and LEED standards, lowering HVAC costs and urban heat islands. The non-disruptive installation preserves existing substrates, making it ideal for warehouses, retail centers, and manufacturing facilities.
Roof Maintenance Programs
Our maintenance programs extend roof lifespans through periodic resin applications, avoiding full replacements. Clients receive scheduled inspections and touch-ups, ensuring continuous protection against leaks and weather damage. Renewed warranties and predictable costs make this solution cost-effective for multi-site organizations and property managers.
Sustainable Roof Solutions
White Hat Industrial Industrials systems reduce landfill waste by eliminating tear-offs, cutting embodied carbon emissions. Certified by LEED and ENERGY STAR, our coatings enable cool roofs and solar integration, supporting ESG goals. Clients gain access to third-party validated data for sustainability reporting, aligning with Scope 13 emissions reduction targets.
People
Joel Bell
President
With over 25 years in technical coatings and a passion for social impact, Joel Bell leads White Hat Industrial Industrials vision to transform commercial roofing. He focuses on workforce development and sustainable innovation, blending business with community service. Joels leadership drives the companys mission to restore roofs and lives.
Jason Lakes
Vice President
Jason Lakes leverages 20+ years in construction and sales leadership to drive White Hat Industrial Industrials growth. He emphasizes team development and client trust, aligning with the companys mission to deliver sustainable roofing solutions. Jasons expertise ensures operational excellence and long-term client partnerships.
Zach Carroll
Technical Specialist
A former U.S. Marine, Zach Carroll applies his leadership skills to assess client needs and design tailored roofing solutions. His technical expertise in fluid-applied systems ensures efficient project execution. Zachs commitment to community includes advocating for veterans and outdoor conservation.
Marshall Butcher
Field Superintendent
Marshall Butcher oversees on-site crews, ensuring projects meet quality and safety standards. With a background in team management, he emphasizes training and operational efficiency. Marshalls role reflects White Hat Industrial Industrials values of equipping employees to transform lives and communities.
Eileen Ybarra
Marketing Specialist
Eileen Ybarra drives marketing initiatives at White Hat Industrial, focusing on sustainability and corporate social responsibility. Her background in content creation emphasizes transparency and mission-driven storytelling. Eileens work highlights the companys impact on clients and the environment.
Questions
What is fluid-applied roofing?
Fluid-applied roofing uses seamless, water-repellent coatings to restore existing roofs, eliminating tear-offs. It extends roof life, reduces energy costs, and meets LEED and ENERGY STAR standards.
How does White Hat Industrial Industrial’s process work?
We assess your roof’s condition, install fluid-applied systems without disruption, and offer long-term warranties. Maintenance involves applying resin layers to renew the roof’s lifespan.
Are your solutions sustainable?
Yes. Our systems reduce landfill waste, lower embodied carbon emissions, and enhance energy efficiency. We partner with ESG data providers to validate sustainability metrics for clients.
Do you offer warranties?
Yes. We provide 10-, 15-, and 20-year warranties covering labor, materials, and workmanship, with no dollar limits on repairs during the warranty period.
Can fluid-applied roofing integrate with solar panels?
Yes. Our solar-ready systems optimize roof surfaces for solar installations, increasing energy output and extending solar panel longevity through reflective, cool-roof technology.
What commercial buildings do you serve?
We serve manufacturing facilities, hospitals, schools, retail centers, warehouses, and government buildings nationwide, with minimal operational disruption during installation.
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Reviews (2)
Jacob Banks
Mar 03, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
Joel and Dan are awesome people. They do great work and I would recommend them to anyone needing roof repair on their industrial building.
Joel and Dan are awesome people. They do great work and I would recommend them to anyone needing roof repair on their industrial building.
Remington Lee
Mar 01, 2021
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Positive:Professionalism,Punctuality,Quality,Responsiveness,Value
Joel and his team are very knowledgeable and will take care of your needs. Their process is a game changer.
Joel and his team are very knowledgeable and will take care of your needs. Their process is a game changer.