Business Details
13 Years
experience
Your Trusted Partner for Fitness Solutions
Arkansas Fitness & Athletics was founded in 2013 to provide accessible, high-quality fitness solutions through evidence-based methodologies. Our team of certified professionals combines expertise in functional movement, strength training, and athletic development to help individuals of all experience levels achieve their goals. We prioritize three core principles: mobility for injury prevention, stability for efficient movement, and strength training to enhance physical and mental performance. Our semi-private group training model ensures personalized attention while maintaining community engagement. With over a decade of collective coaching experience, we focus on creating sustainable habits in mindset, nutrition, and recovery.Our approach integrates best practices from competitive athletics to improve daily life functionality. We offer structured workout programs emphasizing high-intensity conditioning, flexibility development, and energy system optimization. Our facility accommodates clients seeking improved physical performance, metabolic health, and joint mechanics through scientifically grounded practices. We maintain strict adherence to proper form and progressive overload principles while fostering an inclusive environment for all fitness journeys. Client success is measured through tangible improvements in movement quality, strength metrics, and overall well-being.
Services
Group Training
Mobility Work
Stability Training
Strength Training
Conditioning
Details
- Year established: 2013
Highlights and features
- We implement functional movement training systems adapted from competitive athletics
- Our certified coaches hold multiple industry-recognized qualifications
- We offer scalable programming suitable for all fitness levels
- We integrate mobility, stability, and strength development in every session
- Our semi-private model provides personalized attention within group settings
Associations and certifications
- CFSC Level 1
- CFSC Level 2
- EXOS XPS
- Stick Mobility Level 1
What people say
Expert coaching
Effective training methods
Supportive atmosphere
Noticeable progress
Knowledgeable staff
Services
Group Training
Our semi-private group training combines personalized attention with community motivation. Certified coaches lead sessions focusing on functional movement patterns, strength development, and cardiovascular conditioning. Participants benefit from scalable workouts that adapt to individual capabilities while maintaining group engagement. This approach maximizes results through shared accountability and expert guidance.
Mobility Work
We implement comprehensive mobility protocols using self-myofascial release techniques and targeted stretching. Our approach improves joint range of motion, reduces injury risk, and enhances muscular efficiency. Sessions incorporate dynamic warm-ups and recovery-focused flexibility work to optimize movement quality and prepare bodies for performance demands.
Strength Training
Our evidence-based strength programs develop muscular capacity through progressive overload principles. Clients perform compound movements and accessory exercises that build functional strength, bone density, and metabolic efficiency. We emphasize proper mechanics to maximize gains while minimizing injury potential across different experience levels.
Conditioning
High-intensity interval training programs improve cardiovascular efficiency and energy distribution. Workouts utilize sled pushes, rowing intervals, and weighted movements to develop work capacity. Our approach optimizes oxygen delivery systems while building mental resilience through progressive conditioning challenges.
Stability Training
We develop movement efficiency through targeted stability exercises that improve joint control and force transmission. Programs focus on core engagement, postural integrity, and proprioceptive awareness to enhance movement quality. This foundation prevents energy leakage and reduces injury risk during daily activities and athletic performance.
People
Jim Eckhart
Founder
Jim Eckhart founded AFA in 2013 with CFSC Level 1 & 2 and EXOS XPS certifications. He brings over a decade of sports performance expertise and specializes in functional movement systems for diverse populations.
Shaun Reynolds
Basketball Trainer
Co-founder Shaun Reynolds combines C.H.A.M.P.S. Basketball experience with 12 years of coaching youth athletes. He serves as eStem East Village Junior High's basketball coach and develops specialized player development programs.
David Shropshire
Trainer
David Shropshire holds CPT, LMT, and Stick Mobility Level 1 certifications. As a Lululemon Ambassador, he integrates massage therapy with fitness training to enhance recovery and performance for clients of all levels.
Kelley Eckhart
CFO
Kelley Eckhart oversees financial operations with 8 years of experience in fitness business management. She ensures financial sustainability while supporting program development and maintaining operational efficiency across all departments.
Kevin Collins
Medical Advisor
Dr. Kevin Collins provides medical oversight as a board-certified physician. With 15 years of sports medicine experience, he ensures program safety and develops injury prevention protocols for athletes and general population clients.
Questions
What fitness experience is required to join?
No prior fitness experience is required. Our programs adapt to all ability levels from beginners to experienced athletes.
How often should I attend sessions?
Consistency yields best results - most clients see improvements attending 3-5 times weekly with personalized programming adjustments.
Are sports-specific programs available?
Yes, we offer specialized basketball development and athletic performance programs while maintaining general population accessibility.
What sets your training apart?
We combine functional movement principles with progressive strength development in semi-private settings that maximize personal attention.
How do you address individual injuries?
Our medical advisor collaborates with trainers to create modified programs accommodating current or past injuries with professional guidance.
What equipment do you use?
We utilize barbells, kettlebells, sleds, ropes, and bodyweight exercises while emphasizing proper mechanics over specialized equipment.
Reviews (4)
Kemi Torpe
Aug 02, 2021
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I saw a page review about Mrs Beth Abrams and I must confess that she is a good trader and best in her field as they said, She managed my account after I invested $500 I got $6,200 within few day's of investment I was so shocked ,with Mrs Beth Abrams ,your money is 100% secured,Trust me you have nothing to lose You can contact her via Email:bethabrams85@gmail.com WhatsApp: +15517585424
Jack Dahlstrom
Nov 01, 2020
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Jim and Jordan helped me prepare for basic training a few years ago. To this day I still employ what they showed and taught me to put in wholesome and functional work outs.
Alfred Warren Jr
Jun 27, 2020
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This is the spot for fitness, sports & sportsmanship excellence‼️ The staff is on point from A-Z. The facility is the perfect mix of Ol’ school grit & modern inspiration. HIGHLY RECOMMENDED & PROUD TO PART OF THE AFA FAMILY‼️
Jermane Streets
Nov 23, 2019
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Went there last night to watch my Little Girl train on basketball, while other was working out great environment.
