Business Details
35 Years
experience
Performance Marketing That Drives Measurable Growth
Since 1991, Lockard & Wechsler Direct has pioneered performance marketing solutions that transform how brands connect with audiences. Our team combines advanced analytics, AI-driven technology like AudiencePro, and over three decades of industry expertise to create data-rich media strategies that drive measurable growth. We deliver tailored advertising campaigns that function as profit centers, leveraging proprietary research and media negotiation prowess to maximize ROI across CPG, healthcare, e-commerce, and beyond.Our proven track record spans 200+ live campaigns monthly, serving clients from emerging brands to Fortune 500 companies through a comprehensive approach to both traditional and digital media platforms.
Services
Performance Marketing
Media Planning
Data Analytics
Digital Strategy
Campaign Optimization
TV Advertising
Programmatic Media
Strategic Consulting
Attribution Analysis
Direct Response
Details
- Year established: 1991
Highlights and features
- 30+ years of performance marketing expertise across CPG, healthcare, and e-commerce sectors
- Proprietary AudiencePro technology enhances audience targeting and campaign optimization
- Proven track record scaling client campaigns from single creatives to 50+ network deployments
- Dedicated team of 100+ specialists with deep media buying and analytics capabilities
- Client-centric approach combining strategic planning with real-time performance measurement
What people say
Measurable growth
Strategic expertise
Excellent analytical skills
Industry leadership
Long-term partnerships
Services
Performance Marketing
Our performance marketing solutions combine 30+ years of industry expertise with AI-powered analytics to create campaigns that deliver quantifiable business results. We develop customized strategies that optimize marketing spend across traditional and digital channels, focusing on driving conversions, increasing ROI, and scaling brands through data-driven decision making while maintaining transparent performance measurement.
Media Planning
Leveraging deep media market knowledge and proprietary AudiencePro technology, our media planning services identify optimal channels and audiences for campaign success. We create comprehensive cross-platform strategies that coordinate TV, digital, and programmatic media buying while continuously monitoring performance metrics to ensure maximum effectiveness and efficient budget allocation across 200+ active campaigns.
Data Analytics
Our advanced data analytics capabilities transform complex consumer behavior patterns into actionable insights for improved marketing outcomes. Through $1M+ annual investment in syndicated research and proprietary attribution technology, we deliver near real-time campaign analysis that enables precise optimization, audience segmentation, and strategic adjustments to maintain campaign performance leadership across diverse industries.
Digital Strategy
LWD's digital strategy services integrate emerging technologies with proven performance marketing frameworks to maximize online campaign effectiveness. We develop omnichannel approaches that coordinate paid social, programmatic trading, and streaming video initiatives while maintaining rigorous ROI measurement standards. Our team of digital specialists ensures cross-platform synergy through continuous optimization based on real-time performance data from 50+ network deployments.
Campaign Optimization
Through continuous campaign optimization, we enhance marketing effectiveness using proprietary attribution technology and 30+ years of response pattern analysis. Our specialists monitor 200+ live campaigns monthly, making data-driven adjustments to creative elements, media placements, and audience targeting while maintaining transparent reporting that demonstrates measurable improvements in conversion rates, cost efficiency, and overall campaign performance metrics.
People
Dick Wechsler
Founder & CEO
With over 25 years in senior marketing roles, Dick Wechsler is recognized as a DR thought leader who has authored 30+ industry publications and pioneered performance marketing strategies that have driven significant business growth for numerous clients.
Asieya Pine
President
As President, Asieya Pine leads LWD's operations while optimizing media strategies for 80+ clients. Her strategic vision and 25 years of advertising expertise have transformed LWD into an analytics powerhouse delivering exceptional client results.
Benjamin Speight
EVP, Client Services
Ben Speight brings 15+ years of direct marketing experience across multiple categories. He leads business development while strategizing integrated media approaches that recognize cross-channel influences to deliver optimal client outcomes.
Carolyn Sura
EVP, Media Investment
Carolyn Sura oversees $450M+ in annual media billings, leveraging 20+ years of experience from Ogilvy to build LWD's media buying operations from 3 to 100+ employees while maintaining strategic vendor relationships.
Cristina Ferruggiari
EVP, Digital Strategy
Cristina Ferruggiari applies 12 years of omni-channel media strategy experience from Havas to develop LWD's digital initiatives. Her expertise spans QSR, CPG, and luxury sectors, creating integrated marketing solutions that drive measurable results.
Questions
What industries does LWD specialize in?
We have extensive experience across CPG, healthcare, e-commerce, DTC, pharmaceuticals, insurance, and traditional direct response sectors with proven success scaling brands in these markets.
How does LWD measure campaign effectiveness?
We use proprietary attribution technology and real-time analytics to track performance metrics, providing transparent reporting on ROI, conversion rates, and cost-per-acquisition for data-driven optimizations.
What makes LWD different from other agencies?
Our combination of 30+ years of performance marketing expertise, AI-powered AudiencePro technology, and a proven track record scaling campaigns from single creatives to 50+ network deployments sets us apart.
Do you work with both traditional and digital media?
Yes, we offer comprehensive cross-platform solutions that integrate linear TV, streaming video, paid social, programmatic trading, and other channels for cohesive, performance-driven marketing campaigns.
How do you ensure campaign scalability?
Through continuous optimization based on real-time data analysis, strategic media buying across 200+ active campaigns, and adaptive planning that accommodates business growth and market changes.
Can you help with both brand awareness and direct response?
Our team creates campaigns that balance brand building with measurable conversion goals, using response-driven methodologies that maintain brand strength while delivering quantifiable business results.
