Business Details
Your Premier Fitness Destination in La Crosse
Premier Fitness has established itself as a premier destination for comprehensive health and wellness solutions. Our facility combines state-of-the-art fitness equipment with innovative wellness services to cater to individuals at every stage of their fitness journey. With 24/7 access to circuit equipment, free weights, and cardio machines, we ensure convenience for our members. Our commitment to holistic wellness is exemplified through FDA-approved LED Red Light Therapy, which supports muscle recovery, skin health, and immune system enhancement. The Premier Blendz Protein Shake Bar provides nutritionally balanced options tailored to diverse health goals, from weight management to convenient meal alternatives. Our team of certified personal trainers delivers customized programs that accommodate both beginners and seasoned fitness enthusiasts.The facility features full locker rooms, private showers, and unlimited sauna and tanning access to enhance member comfort. Customer testimonials consistently highlight transformative benefits from Red Light Therapy, including reduced joint pain, improved sleep quality, and visible skin rejuvenation. We prioritize creating an inclusive environment where all individuals feel empowered to achieve their health objectives. Our strategic location in La Crosse, WI, combined with flexible access and diverse services, positions us as a community-focused wellness hub. Through continuous investment in advanced technologies and personalized service, we maintain our reputation as a trusted leader in the fitness industry.
Services
Personal Training
Red Light Therapy
Cardio Machines
Free Weights
Sauna Access
Tanning Services
Protein Shake Bar
Locker Rooms
Private Showers
24/7 Facility Access
Highlights and features
- We offer 24/7 access to state-of-the-art fitness equipment and facilities
- Our FDA-approved Red Light Therapy enhances muscle recovery and skin health
- Certified personal trainers provide customized fitness programs for all experience levels
- Premier Blendz Protein Shake Bar delivers nutritionally balanced meal alternatives
- Unlimited sauna and tanning access included with membership
What people say
Significant joint pain reduction
Improved sleep quality
Visible skin rejuvenation
Convenient 24/7 access
Expert personal training
Services
Red Light Therapy
Our FDA-approved LED Red Light Therapy sessions deliver targeted wellness benefits through advanced photobiomodulation technology. This non-invasive treatment accelerates muscle recovery post-workout, promotes skin rejuvenation, and supports immune system function. Clients experience noticeable improvements in joint pain relief, sleep quality, and skin texture through regular 20-minute sessions.
Personal Training
Certified personal trainers develop customized workout programs tailored to individual fitness levels and goals. Our experts provide guidance on proper form, progressive training techniques, and nutrition strategies to maximize results. Sessions accommodate all experience levels from beginners to advanced athletes.
Protein Shake Bar
The Premier Blendz Protein Shake Bar offers nutritionally balanced beverages formulated for various health objectives. Options include low-calorie shakes for weight management and high-protein formulas for muscle recovery. All shakes are prepared fresh to order using premium ingredients.
Cardio Machines
Our facility features a comprehensive selection of cardiovascular equipment including treadmills, ellipticals, and stationary bikes. All machines include integrated heart rate monitoring and adjustable resistance settings to accommodate different fitness levels and workout preferences.
Sauna Access
Unlimited sauna access provides therapeutic heat therapy benefits for muscle relaxation and detoxification. The infrared sauna promotes circulation and complements post-workout recovery routines. Available to all members during facility operating hours.
Questions
What wellness services are available besides fitness equipment?
We offer FDA-approved Red Light Therapy for muscle recovery and skin health, along with a full-service protein shake bar and unlimited sauna access.
Are personal training sessions available for beginners?
Yes, our certified trainers work with all fitness levels, creating customized programs tailored to individual experience and goals.
What are the facility's operating hours?
The gym is accessible 24 hours a day, 7 days a week, with unrestricted access to all equipment and amenities.
How much does Red Light Therapy cost?
Each 20-minute Red Light Therapy session is available for $10 for members, with flexible scheduling options.
What nutrition options are available on-site?
The Premier Blendz Protein Shake Bar offers customized protein shakes formulated for weight management and muscle recovery needs.
Reviews (5)
Ross Huber
Mar 24, 2021
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The owner wouldnt let us cancel our contract after not feeling safe do to people not wearing mask when they work out. I would recommend going to a different gym.
Tori Huber
Mar 20, 2021
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I would not recommend this gym to anyone. I had a horrible experience the past year with the pandemic, and the owner showed that she cares much more about her business than she does the customers.
Lee Som
Sep 12, 2019
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In response to Carolann and Ryan Roush-
Premier Fitness is an excellent top notch gym. Sally is extremely professional, friendly and has a huge following of loyal members she's built over the 20 years she's been open. As well as helping out other gyms and small businesses throughout the community, she dedicates much of her time in helping homeless shelters and other programs! There is "zero" merit to Carolann and Ryan's absolute nonsense review. Anyone who knows Sally, knows she goes above and beyond to accommodate her members. Smearing a good business with false statements is classless and tacky
Premier Fitness is an excellent top notch gym. Sally is extremely professional, friendly and has a huge following of loyal members she's built over the 20 years she's been open. As well as helping out other gyms and small businesses throughout the community, she dedicates much of her time in helping homeless shelters and other programs! There is "zero" merit to Carolann and Ryan's absolute nonsense review. Anyone who knows Sally, knows she goes above and beyond to accommodate her members. Smearing a good business with false statements is classless and tacky
Jamie Erickson
Aug 21, 2019
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Premier Fitness & Wellness is by far the best gym in La Crosse! Sally & her staff do an impeccable job at keeping the gym spotless & making her members feel welcome no matter their fitness abilities. I am proud to have been lifting here for 6+ years. I would recommend this gym for anyone looking to crush their fitness goals & to be surrounded by inspiring, supportive people!
& the shakes are awesome too ;)
& the shakes are awesome too ;)
Deb Kettner-Sieber
Jul 24, 2019
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Sally will go above and beyond for every person that walks in her gym. She is approachable, great sense of humor and will do anything she can to help you reach your goals. No matter what level you are at, you will be comfortable at this gym and the price is totally affordable!