Business Details
40 Years
experience
Your Trusted Advertising Agency in New York
At Miller Cherokee, we specialize in crafting comprehensive marketing strategies that drive measurable results for businesses across diverse industries. With decades of combined experience in multi-media advertising, our team excels in media planning, creative development, and digital campaign execution. We prioritize uncovering our clients' unique selling propositions and pair them with tailored media mixes, leveraging both traditional and emerging platforms like OTT/CTV, programmatic advertising, and social media.Our approach combines rigorous analysis of audience demographics and psychographics with cost-effective negotiations to maximize ROI. From initial strategy to real-time campaign optimization, we ensure transparency and accountability through detailed analytics and client reporting. Our expertise spans sectors including healthcare, retail, real estate, and consumer goods, with a proven track record of increasing client visibility and conversions through innovative, data-driven solutions.
Services
Media Planning
Creative Development
Website Optimization
OTT/CTV Campaigns
Programmatic Advertising
Radio Production
Brand Positioning
Digital Marketing
Out-of-Home Media
SEO Strategy
Details
- Year established: 1986
Highlights and features
- 30+ years of media negotiation expertise securing cost-effective placements
- Custom 4K video production and advanced audience targeting capabilities
- Proven success across 50+ client campaigns in dental, retail, and B2B sectors
- Real-time analytics dashboard for campaign performance tracking
- Multi-platform specialists from linear TV to AI-driven programmatic advertising
Services
Media Planning
Develop customized media mixes combining OTT/CTV, programmatic advertising, and traditional platforms to maximize client ROI. Our data-driven approach evaluates cost-per-impression metrics, audience demographics, and campaign objectives to optimize budget allocation. Real-time analytics track performance across 30+ client industries including healthcare and real estate.
Creative Development
Design high-impact advertising campaigns from concept to production. Services include 4K video production, radio spot development, and script/storyboard creation tailored to target audiences. Our team combines humor, competitive analysis, and clear CTAs to ensure measurable engagement across digital and traditional platforms.
Website Optimization
Build SEO-optimized, mobile-responsive websites focused on conversion success. Our development process incorporates security protocols, content strategy, and integration with client CRMs. We implement Google Analytics for campaign tracking and provide ongoing maintenance to maintain search engine visibility and regulatory compliance.
OTT/CTV Campaigns
Execute targeted over-the-top and connected TV campaigns through premium networks like Hulu and ESPN. Using household-level data and viewing behavior analysis, we position ads for maximum impact across devices. Real-time reporting tracks engagement metrics and conversion rates for continuous optimization.
Programmatic Advertising
Manage automated video and display ad campaigns across mobile apps, websites, and streaming services. Our targeting leverages search history, location data, and purchase intent to deliver personalized messaging. We implement cost-per-thousand models while maintaining strict brand safety protocols across programmatic inventory.
People
Kent Murphy
Founder
With 25+ years of multi-media advertising experience, Kent established Cherokee Communications Inc. in 1986. He specializes in creative strategy, brand positioning, and media budget management across consumer and B2B markets, bringing expertise from radio sales and agency account management roles.
Lee Miller
Account Executive
Lee offers 34 years of account management expertise across retail, fitness, and B2B sectors. His strengths include multi-media marketing strategy, creative art direction, and production management, delivering results through comprehensive client campaign planning and execution.
Questions
What industries do you specialize in?
We serve clients in dental, healthcare, retail, real estate, financial services, and consumer goods sectors, with particular expertise in B2C and B2B marketing challenges.
How do you measure campaign effectiveness?
We use real-time analytics dashboards tracking conversions, engagement rates, and ROI metrics, with customized reporting tailored to each client's business objectives.
Do you handle both creative and media buying?
Yes, we offer full-service solutions including creative development, media planning/buying, and production across traditional and digital platforms.
Can you work with small businesses?
Absolutely - our services scale to fit businesses of all sizes, from local Hudson Valley brands to national campaigns with multi-million dollar budgets.
What sets you apart from other agencies?
Our 30+ year media negotiation expertise, 4K production capabilities, and proven success across 100+ client campaigns demonstrate our commitment to measurable results.
