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Expert Hair Stylist in Los Angeles, CA
As the founder of Veronica Abram Salon, I bring over a decade of expertise in hair color and cutting, rooted in my background as a stylist from Ecuador and honed through continuous advanced education. Our salon specializes in natural sun-kissed color techniques, including balayage and color correction, alongside precision razor haircuts for both men and women. We prioritize a personalized client experience, developing tailored haircare plans to maintain the vibrancy of your color and cut between visits. Clients benefit from our commitment to sustainability through the use of clean, cruelty-free products that ensure both their well-being and environmental responsibility. My role extends beyond the initial appointment, as I maintain ongoing communication to address any new concerns, ensuring your hair remains fresh and aligned with your evolving style.

When not in the salon, I contribute to the industry as a color educator, training future stylists to uphold high standards of skill and creativity. Our private studio in Los Angeles provides a relaxed atmosphere where clients feel supported and confident in their hair journey. We emphasize low-maintenance solutions suited to busy lifestyles, complemented by post-visit tools for at-home care. Our dedication to client satisfaction is reflected in our follow-up practices and the invitation to return for adjustments within 48 days if needed. By combining technical mastery, education, and personalized service, we strive to make each clients hair goals a reality, fostering both beauty and confidence in a welcoming, spa-like environment.
Services
Hair Coloring Balayage Haircuts Keratin Treatments Blowouts Gloss Treatments Color Correction Razor Cuts Men's Haircuts Women's Haircuts
Highlights and features
  • We offer over 10 years of specialized experience in hair coloring and cutting.
  • Our salon uses sustainable, cruelty-free products for all services.
  • I travel twice annually for advanced color education to enhance my expertise.
  • We provide personalized haircare plans and ongoing support between visits.
  • Clients receive a complimentary consultation and maintenance strategy tailored to their needs.
Services
Hair Coloring
Our hair coloring service specializes in creating natural, sun-kissed looks and complete color transformations. Using high-quality, sustainable products, we ensure vibrant, long-lasting results while maintaining hair health. Whether covering grays, enhancing existing tones, or achieving bold new shades, our tailored approach meets each client's unique style and needs through personalized consultation and advanced techniques.
Balayage
Balayage services deliver dimension and brightness with a customized approach to each client's hair structure and desired outcome. This freehand technique creates soft, natural-looking highlights that blend seamlessly with your base color. Our expertise ensures optimal placement for face-framing effects and low-maintenance growth, using formulas that protect hair integrity while achieving stunning, multi-tonal results.
Haircuts
Precision haircuts incorporate razor techniques, texture analysis, and facial feature consideration to create flattering, sustainable styles. Available for both men and women, our cutting services prioritize maintaining hair health while achieving modern shapes that complement individual lifestyles. Each session includes a personalized styling demonstration to ensure consistent at-home results between visits.
Keratin Treatment
The keratin treatment service offers customizable smoothing solutions for frizzy or unruly hair, delivering up to three months of enhanced manageability. This protein-based treatment strengthens hair structure while reducing frizz and styling time. Our application process tailors heat protection levels and smoothing intensity to each client's hair type, ensuring optimal results without compromising hair health.
Blowouts
Professional blowout services provide polished, camera-ready styles that showcase your cut and color. Using lightweight, nourishing products, we create volume, smoothness, or defined texture according to your preferences. This service includes scalp stimulation during shampooing for relaxation benefits, followed by styling techniques that maximize hair's natural movement while ensuring lasting finish.
People
Veronica Abram Hair
Owner & Colorist
Veronica Abram is a certified colorist and haircutter with over 10 years of experience. Originally from Ecuador, she now serves Los Angeles clients, specializing in natural sun-kissed color and precision cuts. She continually pursues advanced education, teaches other stylists, and focuses on creating personalized haircare plans using sustainable products.
Questions
What hair services do you specialize in?
We specialize in hair coloring, balayage, precision haircuts, keratin treatments, and blowouts. Our expertise extends to color correction and customized haircare plans tailored to individual needs using sustainable products.
How can I book an appointment?
Book through our website by completing the new guest form to share your hair history and goals. We'll recommend the ideal service and contact you within 24-48 hours to schedule your visit.
What are the cancellation policies?
Appointments canceled less than 12 hours in advance incur a $50 fee or up to 100% of the service cost. No-shows without notice result in requiring a 100% deposit for future bookings.
Do you offer hair maintenance guidance?
Yes, we develop personalized haircare plans during consultations and provide at-home styling tools and product recommendations to maintain your look between visits.
What payment methods are accepted?
We accept all major debit/credit cards, contactless payments, Venmo, Zelle, and cash. No change is provided for cash transactions.
Reviews (5)
Jane F.
May 19, 2021 Report
Im certainly not a "scammer". I'm a licensed psychotherapist that this horrible woman denigrated. She was paid $250 and should have refunded. She refused. This was a nightmare! I have naturally auburn hair and she kept saying "you have red in your hair". Of course you idiot. Never again. Very unprofessional. I came in for more natural highlights and lowlights and I walked out with white tipped ombr. Beware consumers! AVOID AT ALL COSTS. Also revealed she is a right wing extremist. You can see her reviews other than mine are over three years old. A responsible provider
Hyeji J.
Jun 16, 2019 Report
I found Veronica on Groupon and I'm sooo glad that I did! She gave me hands-down, the most chic and tailored haircut I could ask for, and this is saying a lot, since she had to deal with my thick, coarse Asian hair. She specializes in cuts and you can tell how much attention she pays to details--her meticulous session took 1 hour and 45 minutes! She also makes you feel comfortable with friendly banter, too. She my new favorite in LA now, cannot wait to see her again!
Julia C.
Sep 14, 2018 Report
Incredibly unprofessional and a total ripoff. I bought the Groupon and she tried to charge me $300 over the value. Not to mention she cut my hair 4 inches when I asked for a trim. Avoid at all costs.
S. S.
Jan 31, 2018 Report
Veronica has the magic touch :). She's honest with her recommendations and is not shy about sharing some of trade secrets. I've wanted bangs for forever but just couldn't find a way to cut them that didn't make me look like a 12 year old...but w a small but major suggestion, I've finally found the bangs that I can wear confidently :)!

P.S: Most of the females in my company go to her and their haircut & color look amazing!!
Dijana V.
Jun 07, 2017 Report
Veronica was very friendly and professional. I loved the way my hair looked she added so much volume and bounce with the style! She also did an amazing job with the haircut itself. It was very easy to book an appointment through email since she replied right away. She was very flexible and she was willing to see me on the weekend which was great!