Business Details
36 Years
experience
Your Trusted Marketing Partner in Racine, WI
At CSK Marketing, we bring 35 years of expertise in marketing and research to empower businesses with actionable insights. Our approach combines qualitative market research, professional facilitation, and strategic marketing support to guide brand-building and product development. With a proven track record in industries ranging from consumer packaged goods to industrial electronics, we deliver tailored solutions that drive informed decision-making.Our founder, Chris Kann, leverages extensive corporate experience and leadership in the Qualitative Research Consultants Association to ensure excellence in every project. Recognized with awards including the QRCA Presidents Award, we prioritize client confidentiality, personalized service, and continuous innovation in qualitative research methodologies.
Services
Qualitative Research
Quantitative Research
Facilitation
Marketing Support
Details
- Year established: 1990
Highlights and features
- We offer over 35 years of specialized marketing research experience.
- Our team delivers actionable insights for brand-building and product development.
- We provide facilitation services certified by the Creative Education Foundation.
- Our expertise spans diverse industries including consumer goods and industrial electronics.
- We prioritize client confidentiality and personalized marketing strategies.
Services
Qualitative Research
Our qualitative research services uncover consumer behaviors and preferences through in-depth interviews, focus groups, and on-site observations. We employ methods like online bulletin boards and in-home usage tests to gather nuanced insights. Clients benefit from tailored reporting that informs strategic decisions in product development and branding.
Quantitative Research
We conduct online quantitative studies to validate findings from qualitative research or as standalone projects. Partnering with trusted firms, we ensure robust data collection and analysis. This service offers statistical insights to measure market trends, customer satisfaction, and campaign effectiveness across consumer and B2B sectors.
Facilitation
Professional facilitation services enhance internal meetings and strategy sessions. Using Creative Problem Solving techniques, we guide brainstorming and consensus-building. Our approach improves productivity for corporate teams and leadership development programs, ensuring structured yet dynamic discussions.
Marketing Support
From product positioning to promotional strategies, our marketing support leverages decades of industry experience. We assist in market analysis, brand development, and team training. This service ensures businesses align their marketing efforts with evolving consumer needs and competitive landscapes.
People
Chris Kann
Owner and Principal
Chris Kann has 34 years of marketing expertise, including 24 years as a professional research moderator. She leads CSK Marketings qualitative research initiatives and has held corporate roles at Jockey International and Johnson Outdoor. Her leadership in QRCA and industry accolades highlight her commitment to research excellence.
Questions
What services does CSK Marketing offer?
We specialize in qualitative research, quantitative research, professional facilitation, and strategic marketing support tailored to diverse industries.
How long has CSK Marketing been in business?
With 35 years of experience since 1990, we provide expertise in market research and brand strategy.
What industries does CSK Marketing serve?
Our clients span apparel, consumer goods, outdoor products, food, tools, and industrial electronics sectors.
