Business Details
23 Years
experience
Your Trusted B2B Marketing & Sales Partner in Clarkston, MI
We are a specialized B2B marketing and sales services firm exclusively focused on industrial, manufacturing, construction, and utility markets. Our deep expertise in the industrial sales ecosystem, media savvy, and proficiency in multi-channel sales and lead management help clients accelerate sales success. We deliver results by combining market expertise with cloud-based technologies to create custom environments for go-to-market models.Our proprietary LeadCentral platform enables measurable lead management across direct and channel sales environments. With a narrow and deep focus, we provide on-demand marketing services that add value to client teams through strategic alignment of sales and marketing efforts.
Services
Go-To-Market Strategy
Sales Consulting
Lead Management
Content Marketing
Demand Generation
Sales Enablement
Brand Messaging
Marketing Automation
Campaign Launch
Solution Pitch
Details
- Year established: 2003
Highlights and features
- We provide measurable marketing and sales solutions specifically for B2B industrial markets
- Our proprietary LeadCentral platform enables real-time lead tracking and CRM integration
- We offer on-demand expertise in multi-channel sales environments
- Our team includes former industry executives with deep manufacturing and construction experience
- We guarantee measurable results through continuous improvement methodologies
Services
Lead Management Services
Our LeadCentral platform provides automated lead management solutions for multi-channel sales environments. This cloud-based system enables real-time KPI dashboards, customized workflows, and seamless CRM integration. We help businesses efficiently qualify leads, ensure proper distribution to sales channels, and maintain traceability of marketing sources while eliminating manual lead sharing processes.
Sales Enablement Tools
We offer a suite of sales enablement tools including Campaign Launch, Lunch & Learn, and Solution Pitch applications. These solutions help sales teams proactively engage customers through structured workflows, educational events, and digital pitch tools. Our technology empowers sales representatives to deliver consistent messaging while providing real-time analytics for performance optimization.
Go-To-Market Strategy
Our strategic consulting services help businesses re-evaluate marketing priorities and develop new growth strategies. We specialize in sales territory alignment following mergers or acquisitions, and create joint frameworks that align marketing and sales teams around common goals and KPIs to eliminate organizational disconnects.
Campaign Launch
This cascading process framework equips sales teams with targeted content and collateral for new product introductions. Our solution includes training materials, battle cards, and demonstration scripts delivered through repeatable workflows. The system provides complete visibility into sales progress and target account potential while requiring no IT integration for channel partners.
Content Marketing Strategy
We develop research-based content strategies aligned with customer buying journeys. Our team of writers, designers, and video producers create targeted collateral that resonates with technical B2B audiences. The approach focuses on establishing thought leadership and providing sales teams with educational materials that support the entire decision-making process.
People
Bruce Hammond
Founder & CEO
Former President of ABB's North American Automotive and Robotics Division with 24 years at Rockwell Automation. Developed integrated marketing and sales strategies that grew businesses by 32-43% through process optimization and technology implementation.
Joyce Hammond
Finance & Human Resources
20+ years of experience in HR and finance across diverse sectors including start-ups, environmental consulting, and marketing services. Manages financial operations and human resources functions with expertise in organizational development.
Liz Smith
Sr. Account Executive & Marketing Strategist
Former manufacturing engineer with Eaton Aerospace who transitioned to marketing. Holds MBA and BS in Weld Engineering. Applies lean manufacturing principles to marketing strategy with focus on measurable outcomes and process improvement.
Teri Mollison
Sr. Account Executive & Content Strategist
20+ years in B2B media with Penton Media and Inc. magazine. Expertise in sales strategy and content development for industrial markets. Managed multi-channel marketing campaigns and digital platform launches for manufacturing publications.
Joel Clermont
Software Engineer & LeadCentral Developer
Lead developer of GrowthPoint's LeadCentral platform. 20+ years of web and software development experience with expertise in multiple programming languages. Organized programming user groups and speaks at industry conferences.
Questions
What industries do you specialize in?
We focus exclusively on B2B companies in industrial, manufacturing, construction, and utility markets with deep expertise in these sectors' unique sales cycles and challenges.
How do you measure marketing effectiveness?
We use our proprietary LeadCentral platform for real-time KPI dashboards that track lead conversion rates, sales follow-up metrics, and ROI on marketing campaigns.
Can you help with sales territory alignment?
Yes, we specialize in sales territory strategy following mergers, acquisitions, and company reorganizations to optimize market coverage and resource allocation.
What sales enablement tools do you offer?
Our suite includes Campaign Launch for product introductions, Lunch & Learn for customer events, and Solution Pitch for digital sales collateral delivery.
How do you handle multi-channel sales environments?
Our solutions work seamlessly across direct, distributor, and manufacturer representative channels with our LeadCentral platform supporting channel partner collaboration without additional software requirements.
What makes your approach different from other agencies?
We combine former industry executive experience with proprietary technology and a 'narrow and deep' focus on specific B2B sectors for more targeted results.
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