Business Details
48 Years
experience
Trusted B2B Branding & Marketing Agency in Vienna, VA
Grafik is a premier B2B branding and marketing agency dedicated to transforming businesses through strategic and creative solutions. With over 45 years of experience since our founding in 1978, we specialize in brand strategy, digital marketing, and web development tailored to the unique needs of B2B clients. Our team of 35+ strategists, writers, designers, and technologists operates from two main offices in Vienna, Virginia, and Philadelphia, Pennsylvania. Recognized with 700+ industry awards, we focus on rejecting conventional thinking to deliver unforgettable brand experiences that drive growth and engagement.Our client-centric approach has earned trust from organizations like Capella Space and C-SPAN, as evidenced by testimonials highlighting our ability to align with internal visions and deliver impactful results. We combine decades of expertise with innovative methodologies to help clients stand out in competitive markets.
Services
Branding
Marketing
Web Design & Development
Brand Strategy
Digital Solutions
Details
- Year established: 1978
Highlights and features
- We offer 45+ years of specialized expertise in B2B branding and marketing.
- Our team of 35+ strategists and creatives delivers award-winning solutions.
- We maintain a client-focused approach that aligns with internal visions.
- Our offices in Virginia and Pennsylvania provide localized market insights.
- We guarantee measurable growth through data-driven brand strategies.
What people say
Diligent process
Resonated with our team
Impartial coverage
Bold new brand
User-centric design
Services
Branding
Our branding services create distinctive identities that resonate with target audiences. We develop strategic positioning, messaging, and visual elements to differentiate your brand in competitive markets. With decades of experience, we ensure your brand communicates its unique value proposition effectively.
Marketing
We design integrated marketing campaigns that combine SEO, content strategy, and social media to drive engagement. Our data-driven approach optimizes every touchpoint to convert prospects into loyal customers while maintaining brand consistency across channels.
Web Design & Development
Our web services focus on creating user-centric experiences that reflect your brand's identity. From UX/UI design to technical development, we build responsive websites that enhance credibility and drive conversions through intuitive navigation and modern aesthetics.
Brand Strategy
We develop comprehensive brand strategies that align business goals with market opportunities. Through research and analysis, we identify growth areas and craft roadmaps for sustainable brand evolution that resonates with stakeholders and customers alike.
Digital Solutions
Our digital solutions leverage AI and analytics to optimize online presence. We create tailored strategies for video marketing, automation, and media execution that enhance visibility and foster meaningful connections with your target audience.
People
Lance Wain
Principal, CEO
Lance leads Grafik's strategic vision, leveraging decades of experience in B2B branding to guide clients toward market leadership through innovative solutions.
David Collins
Principal, General Manager
David oversees day-to-day operations, ensuring seamless execution of branding and marketing initiatives while maintaining Grafik's commitment to excellence.
Robin Vaitonis
Chief Operating Officer
Robin manages organizational efficiency, aligning resources with strategic goals to support Grafik's growth and client service standards.
Tanya Nazarian
SVP, Growth
Tanya drives business development, identifying opportunities to expand Grafik's impact while maintaining focus on client-centric outcomes.
Johnny Vitorovich
Principal, Creative Director
Johnny leads creative efforts, blending artistic vision with strategic objectives to deliver compelling brand experiences that captivate audiences.
Questions
What industries do you specialize in?
We focus on B2B technology, professional services, and trade associations, delivering tailored branding solutions that address sector-specific challenges and opportunities.
How do you measure branding success?
We use a combination of brand equity metrics, market positioning analysis, and business outcome tracking to demonstrate measurable impact on client growth.
Can you handle international brand expansions?
Yes, our strategists have experience guiding brands through domestic and international market entries, adapting approaches to local market nuances.
What's your typical project timeline?
Most brand strategy projects take 3-6 months, while full-scale transformations may require 6-12 months depending on complexity and scope.
Do you work with startups?
Absolutely. We help emerging companies establish strong brand foundations while aligning with growth trajectories and investor expectations.
How do you ensure brand consistency across channels?
Our integrated approach combines brand guidelines development with cross-channel implementation oversight to maintain cohesive messaging and visual identity.
