Business Details
14 Years
experience
Your Trusted Partner for Real Estate Investment Solutions
Hearthfire Holdings was founded in 2012 with a vision to redefine wealth creation through real estate. Our journey began in multifamily properties before evolving into self-storage investments, where weve built a $180M+ portfolio marked by resilience and innovation. We combine real estate expertise, cutting-edge technology, and a people-first philosophy to deliver scalable solutions that empower investors and communities. With a 90% reinvestment rate and a track record of 25%+ net leveraged IRR across full lifecycle returns, we prioritize transparency, trust, and alignment with our partners.Our team includes seasoned professionals with decades of experience in finance, development, and operations, ensuring every project reflects our core values of excellence, innovation, and purpose-driven growth. We serve as a trusted partner for private investors, institutions, and operators seeking to maximize returns while creating lasting impact.
Services
Real Estate Investment
Self-Storage Development
Acquisition Advisory
Operational Advisory
Investment Advisory
Construction Management
Portfolio Management
Feasibility Studies
Revenue Optimization
Exit Strategy Planning
Details
- Year established: 2012
Highlights and features
- We deliver 25%+ net leveraged IRR across full lifecycle returns.
- Our team invests alongside clients, ensuring shared growth and alignment.
- We leverage cutting-edge technology for scalable, efficient solutions.
- 90% reinvestment rate reflects consistent investor confidence.
- Decades of combined experience in real estate, finance, and technology.
What people say
Consistently outperform expectations
Wonderful return
Seamless transaction process
Proven track record
Expertise and transparency
Services
Real Estate Investment
We specialize in self-storage real estate investments with targeted returns of 21-23% IRR for equity shares and 7-10% preferred returns for income funds. Our offerings include stabilized facilities, value-add opportunities, and ground-up developments across the Northeast and Mid-Atlantic. Investors benefit from a 90% reinvestment rate and a track record of 25%+ net leveraged IRR across full lifecycle returns.
Self-Storage Development
Our development services focus on ground-up construction in high-potential markets, leveraging industry expertise to optimize site selection, design, and execution. We manage projects from feasibility studies to completion, ensuring alignment with investor goals and market demands. Recent projects include a 25.57% AAR development in Lehigh Valley.
Acquisition Advisory
We advise on strategic acquisitions of existing facilities and land parcels, targeting minimum 30,000+ rentable square feet in markets with strong population growth. Our team has completed $400M+ in direct acquisitions and $700M+ through joint ventures, prioritizing locations with low supply and high demand.
Operational Advisory
Our operational services enhance NOI through revenue management, expense control, and marketing strategies. We provide data-driven insights for rate optimization, staffing efficiency, and technology integration, ensuring facilities achieve break-even occupancy at 50-60% while maximizing profitability.
Investment Advisory
We offer tailored guidance for identifying lucrative opportunities, capital structuring, and exit planning. Our approach aligns financial goals with personal values, emphasizing tax-optimized solutions and 1031 exchange eligibility to maximize long-term wealth creation for private and institutional investors.
People
Sergio Altomare
CEO and Co-Founder
Co-Founder and CEO with 9 exits averaging 25% IRR. Former Federal Reserve IT executive with expertise in systems architecture and real estate underwriting. Licensed PA realtor and CISSP-certified technologist.
Corinn Altomore
Co-Founder
Co-Founder with 12+ years in real estate and technology. Former Federal Reserve project manager and self-storage industry thought leader. Empowers women investors through Real Estate InvestHer Community leadership.
Michael Marron
Chief Finance Officer
CFO with 20+ years in public and private real estate markets. Former Blue Onyx Companies CFO and Barings portfolio manager. CPA and Columbia MBA with expertise in capital strategy and financial controls.
Jeffrey White
Director of Acquisitions
25+ years in commercial real estate with $400M+ acquisitions at CubeSmart and Go Store It. Former Sport Clips franchise owner. Expert in transactional execution and portfolio management.
Peter McDaniel
Chief Development Officer
22+ years leading real estate development across healthcare, education, and self-storage sectors. Former Extra Space Storage development lead. Texas A&M graduate with expertise in construction efficiency and project delivery.
Questions
What self-storage investment opportunities do you offer?
We provide preferred equity shares, common equity shares, and income fund options across stabilized, value-add, and ground-up development projects in key markets.
How does Hearthfire ensure competitive returns?
Through strategic acquisitions, operational optimization, and technology-driven efficiency, we target 21-23% IRR for equity investments and 7-10% preferred returns for income funds.
What markets do you focus on?
We prioritize Northeast and Mid-Atlantic regions with strong fundamentals, including Pennsylvania, Michigan, and Oklahoma.
Do you work with independent operators?
Yes, we offer flexible deal structures for sellers and partners, including tax-optimized solutions and joint ventures.
How experienced is your team?
Our leadership has 30+ years in real estate, 90+ years in self-storage, and 30+ years in technology, with proven success in $180M+ assets under management.
Reviews (4)
Geena Palmer
Dec 05, 2021
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I am a realtor with COMPASS, and Anna Fortunato was our leasing agent. She was extremely informative, efficient, and kind. She made the process very easy for my client, and also made my experience with Hearthfire enjoyable. Thank you for all of the knowledge and support that you gave to my client. I would be very happy to work with Anna again, and I am looking forward to it. Thanks so much!
Frank Cullen
Aug 04, 2021
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I was working with Anna and Sergio with Hearthfire Holdings and they we're incredibly helpful with making a stressful time in my life much more convenient. Hearthfire was accommodating to the predicament I was in when others weren't. On top of that, the responsiveness and, honestly, the pleasure of working with a real person throughout the process made my experience unique. Thanks again!
Chris Cockrille
Jun 01, 2021
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I stumbled upon Sergio looking for a real estate coach but found someone who cared about my life holistically. As a result, we have focused not only on my real estate goals but my finances, soft skills, and family. The latter being crucial to my success and well being. I've incorporated my wife into some sessions which has been wonderful as Sergio is not only a knowledgeable real estate professional but works closely with his family too.
Ultimately, I've been able to both define a path forward and am taking tangible steps forward as a direct result of his help. Looking forward to continuing to
Ultimately, I've been able to both define a path forward and am taking tangible steps forward as a direct result of his help. Looking forward to continuing to
Wesley Bekkala
May 16, 2021
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Thank you for your mentorship, you have helped me tremendously in advancing to my next level. I would say this and more. You helped me to save 50,000 in one house! I really appreciate your expertise in analyzing properties! Thank you for helping me to let go of a property that required so much hand holding!
Knowing what to look for going forward is huge. Others say to look for a good deal, now i know what to look for!
Wes
Knowing what to look for going forward is huge. Others say to look for a good deal, now i know what to look for!
Wes
