Business Details
Your Trusted Partner for Outdoor Sports Sales Support
Ferguson-Keller has been a trusted partner in the outdoor sport and recreational industries for over 50 years. Our foundation is built on a balanced combination of youth, experience, and a dedicated sales team supported by strong office personnel. We specialize in creating multi-level sales support systems that enhance customer and manufacturer relationships. With over 130 product specialists across the U.S. and Canada, we provide industry insights, market feedback, and tailored solutions to meet evolving needs. Our team brings decades of combined experience, including key accounts with major retailers like Bass Pro Shops and Cabela's. We actively engage in industry trade shows and maintain memberships with organizations such as the National Shooting Sports Foundation and the Archery Trade Association.Our approach includes seasonal retail support, interactive communication through WINREP software, and comprehensive compensation packages. We pride ourselves on our Central U.S. and Northeast market strength, delivering time-tested expertise and a commitment to fostering long-term partnerships. Our services extend to 2-step distributors, mass merchants, and direct dealers, ensuring broad market reach. Through continuous growth and a focus on innovation, we empower our partners to achieve measurable success in competitive markets.
Services
Sales Support
Marketing Solutions
Retail Services
Product Specialist Recruitment
Trade Show Participation
Highlights and features
- We offer 50+ years of specialized experience in outdoor sports sales support.
- Our team includes 130+ product specialists across the U.S. and Canada.
- We maintain active memberships with leading industry organizations like NSSF and ATA.
- Our multi-level sales approach ensures comprehensive manufacturer and customer support.
- We provide real-time market feedback and seasonal retail service programs.
Services
Sales Support
Our multi-level sales support system strengthens manufacturer-customer relationships through experienced industry knowledge and dedicated account management. We provide time-sensitive solutions and market feedback to drive growth. Our team ensures seamless communication and strategic partnerships across regional and national markets.
Marketing Solutions
We develop targeted marketing strategies for outdoor sports brands through trade show participation, retail partnerships, and digital channels. Our approach combines 50+ years of industry expertise with real-time market trends to maximize brand visibility and sales performance.
Retail Services
Our retail service team enhances brand awareness through store setups, promotional campaigns, and direct consumer engagement. We implement seasonal initiatives and feedback loops to optimize retail strategies for outdoor product manufacturers and distributors.
Product Specialist Recruitment
We recruit and deploy over 130 product specialists across North America, ensuring manufacturers have local experts for market insights and customer support. Our specialists combine technical knowledge with regional market expertise to drive sales success.
Trade Show Participation
We represent clients at major industry events including SHOT Show, ATA, NRA, and ICAST. Our presence at these events facilitates networking, product promotion, and market intelligence gathering for outdoor sports and recreation brands.
People
Sean Kunzer
President
Sean Kunzer leads corporate operations with expertise in import/export management and key account relations. He brings strategic vision to Ferguson-Keller's partnerships with major retailers like Bass Pro Shops and Target.
Sandy Larson
Tiered Account Associate
Sandy Larson manages communications and accounting operations with 10+ years of retail sales experience. She coordinates 401k plans and supports key accounts including Bass Pro Shops and Meijer.
Jeff Allen
Key Account Manager
Jeff Allen oversees key accounts in the Twin Cities region with retail sales expertise. He brings specialized knowledge of Camping World and Scheels Sports to Ferguson-Keller's Central U.S. market strategy.
Brad Olson
Key Account Executive
Brad Olson manages Wisconsin and Upper Michigan territories with product buying experience from Cabela's. His retail management background strengthens relationships with regional accounts like Mill's Fleet Farm.
Rick Stagowski
Sales Manager
Rick Stagowski leads Illinois territory sales with 20+ years of distributor experience. His expertise in Ace Hardware and Farm King partnerships contributes to Ferguson-Keller's Northeast market success.
Questions
What industries does Ferguson-Keller specialize in?
We specialize in outdoor sport and recreational industries, serving manufacturers and retailers of hunting, fishing, camping, and marine equipment across North America.
How does Ferguson-Keller support manufacturers?
We provide multi-level sales support including market feedback, product specialist deployment, retail service programs, and strategic account management tailored to outdoor industry needs.
What geographic areas do you cover?
Our team operates throughout the United States and Canada, with specialists in regions including the Midwest, Northeast, and Western states.
How long has Ferguson-Keller been in business?
We've provided sales support solutions for outdoor industries for over 50 years, building deep market expertise and industry relationships.
What trade shows does Ferguson-Keller attend?
We participate in major industry events including SHOT Show, ATA, NRA, ICAST, and marine/camping expos to connect brands with market opportunities.
