Business Details
37 Years
experience
Your Trusted Marketing Partner for Strategic Advertising & Tradeshow Solutions
Zar Marketing is a full-service marketing and advertising communications firm with over 35 years of experience specializing in the graphic arts industry. Our expertise spans strategic planning, corporate identity, international marketing, creative development, advertising, branding, public relations, and sales promotion. We integrate modern web and email strategies with traditional advertising collateral and tradeshow support to create and implement tailored marketing plans for clients. Our team has managed regional, national, and international tradeshows, internal expositions, incentive travel programs, themed corporate exhibits, and companion customer events.With a deep understanding of the graphic arts sector, we serve clients across technology, industrial B2B, and B2C markets. Our partnerships with leading Chicago design firms ensure award-winning creative execution across branding, print, and digital platforms. We prioritize brand consistency, strategic messaging, and measurable results to help clients stand out in competitive markets.
Services
Tradeshow Management
Advertising Campaigns
Public Relations
Graphic Design
Email Marketing
Website Development
Event Planning
Media Buying
Corporate Branding
Lead Management
Details
- Year established: 1989
Highlights and features
- We offer 35+ years of experience in graphic arts marketing and B2B communications.
- Our full-service approach covers strategic planning to tradeshow execution.
- Award-winning tradeshow exhibits and marketing programs demonstrate proven expertise.
- We partner with Chicago's leading design firms for brand-consistent creative solutions.
- Our team manages global tradeshows, from 10x10 booths to 37,500 sq. ft. custom exhibits.
Services
Tradeshow Management
We handle end-to-end tradeshow execution, from space selection and budgeting to exhibit sourcing and logistics. Our team manages booth design, show services, and post-event analysis for regional, national, and international events. Clients benefit from 35+ years of experience creating award-winning exhibits ranging from 10x10 booths to 37,500 sq. ft. custom installations.
Advertising Campaigns
Our strategic advertising services include media buying, campaign development, and targeted placements in industry publications. We create high-impact print and digital ads for clients like MAN Roland and Mitsubishi Imaging. Our 35-year track record demonstrates success in differentiating products and increasing sales through data-driven media strategies.
Public Relations
We generate editorial coverage through press releases, targeted media outreach, and social media campaigns. Services include news placement, case studies, and tradeshow promotion. Our team secures coverage in trade publications and coordinates press events to amplify client visibility and thought leadership.
Graphic Design
Partnering with Chicago's Design Design firm, we deliver award-winning creative solutions for branding, print, and digital platforms. Our focus on consistent visual identity ensures cohesive messaging across logos, color palettes, typography, and marketing materials. Services span website development to tradeshow graphics for B2B and consumer clients.
Email Marketing
We develop integrated email marketing strategies combined with web analytics to enhance client engagement. Our campaigns align with traditional advertising efforts and tradeshow follow-ups. The service includes list management, content creation, and performance tracking to optimize ROI for business-to-business and consumer audiences.
People
Larry Zar
President
Larry Zar has over 35 years of experience in marketing, advertising, and public relations. He specializes in strategic planning, corporate identity, and international marketing for graphic arts and industrial sectors. His expertise spans tradeshow management, branding, and integrated campaigns.
Questions
What industries does Zar Marketing specialize in?
We focus on the graphic arts industry but serve technology, industrial B2B, and B2C clients globally.
Do you handle international tradeshows?
Yes, we manage regional, national, and international tradeshows with 35+ years of experience.
What design services do you offer?
We provide branding, print materials, website development, and tradeshow graphics through our Chicago design partner.
How do you measure marketing campaign success?
We use post-show evaluations, lead management, and media analytics to track ROI and effectiveness.
Can you manage large-scale exhibits?
We've planned and executed exhibits up to 37,500 sq. ft. including custom and rental solutions.
